Industry · municipality
China/Glassware Store in Asker: Companies, Statistics, and Outlook
A detailed analysis of the industry in Asker municipality for entrepreneurs and local decision-makers
Executive Summary
Industry Overview
The China/glassware store industry in Asker municipality has a complex dynamic. In 2026, there are 16 companies registered in the industry, with a total of 1 bankruptcy (Glassunivers As in Hyggen). Sales have been volatile, with a sharp decline of -91.6% in 2025 compared to 2024. Employment trends have been more stable, with an increase from 89 employees in 2016 to 107 employees in 2026. This shows a gradual development, but with variations in certain years.
Economic Overview
Sales Development:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 48.6M | - |
| 2017 | 186.8M | +284.6% |
| 2018 | 185.4M | -0.8% |
| 2019 | 177.5M | -4.3% |
| 2020 | 185.8M | +4.7% |
| 2021 | 210.4M | +13.2% |
| 2022 | 230.4M | +9.5% |
| 2023 | 214.6M | -6.8% |
| 2024 | 238.1M | +11.0% |
| 2025 | 20.0M | -91.6% |
Employment Development:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 89 | - |
| 2017 | 102 | +14.6% |
| 2018 | 96 | -5.9% |
| 2019 | 80 | -16.7% |
| 2020 | 76 | -5.0% |
| 2021 | 87 | +14.5% |
| 2022 | 100 | +14.9% |
| 2023 | 92 | -8.0% |
| 2024 | 102 | +10.9% |
| 2025 | 102 | +0.0% |
| 2026 | 107 | +4.9% |
The extreme sales decline in 2025 is a unique development not previously as pronounced. This may be due to specific circumstances in 2025, which are not detailed in the data.



Companies in the Industry
Registered Companies (16):
- As Christiania Glasmagasin Hovedadministrasjon (Billingstad) – 21 employees, AS entity, founded 1995.
- Kitch'n Holmen (Nesbru) – 7 employees, AS entity, founded 2008.
- Christiania Glasmagasin Avd Asker (Asker) – 7 employees, AS entity, founded 1965.
- Glassunivers As (Hyggen) – bankruptcy, 0 employees.
- Kitch'n Rortunet (Slemmestad) – 6 employees, AS entity, founded 2021.
Organizational Form:
- AS is the most common form (9 companies), while DA and KBO are rarer.
- Some companies have 0 employees or 0 sales, which may indicate registration errors or inactivity.
Business Geography
Distribution of Activity in the Municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Billingstad | 4 | 45 | 81.9M | -14% |
| Åros | 1 | 36 | 126.1M | -2% |
| Asker | 2 | 14 | 6.7M | -10% |
| Nesbru | 1 | 7 | 12.3M | 7% |
| Slemmestad | 1 | 6 | 15.9M | 7% |
Observations:
- Billingstad is the most active area with 4 companies and 45 employees, but with a low EBITDA margin (-14%).
- Nesbru and Slemmestad have companies with positive EBITDA margins (7%), which may indicate better economic conditions in these areas.

Business Dynamics
Bankruptcy and Economic Challenges:
- Glassunivers As (Hyggen) is the only registered bankruptcy in the industry. The company has 0 employees, 0 sales, and 0 EBITDA.
- Decline in EBITDA margins is evident in several companies, especially in Billingstad and Asker, where margins are below 0%.
- Åros has the highest sales (126.1M NOK), but with a low EBITDA margin (-2%). This may indicate high operating costs or low pricing.
Conclusion: The industry has a mix of companies with both positive and negative economic results. Bankruptcy and negative margins are challenges, but there are also companies achieving positive EBITDA margins (Nesbru, Slemmestad).

Outlook
Outlook for Entrepreneurs
Short-term Challenges:
- The extreme sales decline in 2025 (-91.6%) is a unique development not previously as pronounced. Entrepreneurs should investigate the cause of this decline, which is not detailed in the data.
- Bankruptcy in Hyggen and the negative EBITDA margins in several companies (especially in Billingstad and Asker) may indicate economic pressure in the industry.
Long-term Opportunities:
- Increase in the number of employees (from 89 in 2016 to 107 in 2026) shows a gradual development, despite variations.
- Nesbru and Slemmestad have companies with positive EBITDA margins (7%), which may indicate better economic conditions in these areas. Entrepreneurs should consider these areas for potential locations.
Recommendation: The industry has potential, but entrepreneurs should be aware of economic challenges and investigate the cause of the extreme decline in 2025.
Outlook for the Conference Center Industry
Conference center industry (parent industry) has a more stable development compared to the china/glassware store industry:
- Number of companies: 164 (conference center) vs. 16 (china/glassware store).
- Sales: The conference center industry had 3.7M NOK in 2024, while the china/glassware store had 238.1M NOK in 2024. This shows that the conference center industry has a much higher total sales.
- Employment development: The conference center industry had 1,369 employees in 2026, while the china/glassware store had 107 employees. This shows that the conference center industry is much larger.
Peer companies in the conference center industry:
- IKEA As Varehus Slependen (238.1M NOK sales, 422 employees, 68.6M NOK EBITDA).
- Plantasjen Norge As Avd Landøya (51.5M NOK sales, 31 employees, 29.7M NOK EBITDA).
- Byggmax Slemmestad (105.1M NOK sales, 10 employees, 7.8M NOK EBITDA).
Conclusion: The conference center industry has a much higher volume and more stable development compared to the china/glassware store industry. Entrepreneurs should consider comparing their business models with these peer companies to find potential strategies.



Other companies in konferansesenter (not in china/glassware store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Nesbruveien 40 As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 0 | 0 | NOK 68.6M |
| Dalaveien As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 68.8M | 0 | NOK 60.7M |
| Landbruksveien 2 As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 0 | 0 | NOK 58.5M |
| Snelledalen As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 0 | 0 | NOK 57.9M |
| Ikea As Varehus Slependen | furniture store | Nesbruveien 40, 1396 Billingstad | NOK 1310.8M | 422 | NOK 48.6M |
| Strømsveien 303 As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 0 | 0 | NOK 39.0M |
| Nydal Øst As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 40.0K | 0 | NOK 37.1M |
| Grenseveien 2 As | furniture store | Nesbruveien 42, 1396 Billingstad | NOK 0 | 0 | NOK 30.8M |
| Plantasjen Norge As Avd Landøya | garden supplies store | Landøyveien 2, 1394 Nesbru | NOK 51.5M | 31 | NOK 29.7M |
| Ikea As Avd Kundesenter Norge | furniture store | Billingstadsletta 18, 1396 | NOK 690.8M | 207 | NOK 25.6M |
| Plantasjen Norge As Avd Asker | garden supplies store | Johan Drengsruds vei 63, 1383 Asker | NOK 25.8M | 15 | NOK 14.9M |
| Byggmax Slemmestad | building supplies store | Evjetun 2, 3470 Slemmestad | NOK 105.1M | 10 | NOK 7.8M |
| Møbelringen Slependen As | furniture store | Billingstadsletta 23, 1396 | NOK 53.3M | 13 | NOK 7.2M |
| Megaflis As Hovedkontor | building supplies store | Billingstadsletta 14, 1396 | NOK 250.8M | 61 | NOK 5.0M |
| Europris Slemmestad 248 | mixed home goods store | Eternitveien 4, 3470 Slemmestad | NOK 45.2M | 19 | NOK 4.9M |
| Plantasjen Norge As Avd Slemmestad | garden supplies store | Eternitveien 4, 3470 Slemmestad | NOK 7.9M | 0 | NOK 4.6M |
| Europris Billingstad 317 | mixed home goods store | Billingstadsletta 11, 1396 | NOK 36.2M | 16 | NOK 3.9M |
| Jysk Holmen Avd 504 | furniture store | Vogellund 31, 1394 Nesbru | NOK 26.7M | 10 | NOK 2.9M |
| Jysk Slependen Avd 594 | furniture store | Billingstadsletta 16, 1396 | NOK 26.7M | 11 | NOK 2.9M |
| Megaflis As Avd Billingstad | building supplies store | Billingstadsletta 14, 1396 | NOK 135.8M | 44 | NOK 2.7M |
| Clas Ohlson As Avd Asker | mixed home goods store | Knud Askersvei 26, 1384 | NOK 51.6M | 22 | NOK 2.6M |
| Europris Asker 637 | mixed home goods store | Røykenveien 142, 1386 Asker | NOK 18.1M | 12 | NOK 2.0M |
| Coop Byggmix Sætre 3504 | building supplies store | Nordre Sætrevei 6, 3475 | NOK 34.9M | 9 | NOK 1.9M |
| Floriss Drift As | garden supplies store | Billingstadsletta 13, 1396 | NOK 38.5M | 10 | NOK 1.6M |
| Jysk Slemmestad Avd 612 | furniture store | Eternitveien 4, 3470 Slemmestad | NOK 13.4M | 11 | NOK 1.4M |
| Drømmekjøkkenet Billingstad As | non-electrical household articles store | Billingstadsletta 17, 1396 | NOK 22.4M | 5 | NOK 1.1M |
| Strai Kjøkken Asker As | non-electrical household articles store | Bleikerveien 8, 1387 Asker | NOK 20.3M | 4 | NOK 917.0K |
| Pusterommet Asker As | garden supplies store | Fekjan 6, 1394 Nesbru | NOK 11.2M | 6 | NOK 884.0K |
| K Eng & Co As Lampehuset Slependen | lighting equipment store | Pustutveien 6, 1396 Billingstad | NOK 11.9M | 9 | NOK 823.1K |
| Billingstad Trelast As | building supplies store | Billingstadsletta 28, 1396 | NOK 10.1M | 11 | NOK 755.0K |
| Bygg Mix Tofte 3027 | building supplies store | Østre Strandvei 48, 3482 Tofte | NOK 12.6M | 6 | NOK 668.6K |
| Mester Grønn Rortunet Kjøpesenter | garden supplies store | Kirkealleen 3, 3470 Slemmestad | NOK 11.0M | 10 | NOK 437.4K |
| Mester Grønn Trekanten Asker | garden supplies store | Knud Askers vei 26, 1384 | NOK 11.0M | 13 | NOK 437.4K |
| Asker Trelast As Avd Vollen | building supplies store | Slemmestadveien 490, 1391 Vollen | NOK 23.0M | 7 | NOK 398.4K |
| Delius As | garden supplies store | Konglungveien 198, 1392 Vettre | NOK 1.7M | 4 | NOK 334.0K |
| Holmen Blomst As | garden supplies store | Vogellund 6, 1394 Nesbru | NOK 9.2M | 11 | NOK 222.0K |
| Mester Grønn Hagaløkkveien | garden supplies store | Hagaløkkveien 7, 1383 Asker | NOK 5.5M | 5 | NOK 218.7K |
| Jernia Asker | building supplies store | Bankveien 14, 1383 Asker | NOK 13.2M | 9 | NOK 203.0K |
| Asker Blomster As | garden supplies store | Strøket 2A, 1383 Asker | NOK 4.1M | 5 | NOK 198.0K |
| Gislerud Carpets As | carpets/curtains/wallpaper/floor coverings store | c/o Petter Gislerud|Billingstadlia 2, 1396 | NOK 2.0M | 0 | NOK 166.0K |
Conclusion
China/glassware store industry in Asker municipality has a complex dynamic with both challenges and opportunities. The extreme sales decline in 2025 and the bankruptcy in Hyggen are serious challenges, but there are also companies achieving positive EBITDA margins in Nesbru and Slemmestad. Entrepreneurs should consider these areas for potential locations and investigate the cause of the extreme decline in 2025.
SmartGrunder can help entrepreneurs find suitable addresses in Asker municipality for this industry, with a focus on areas with positive economic indicators.