Industry · municipality
china/glassware store in Horten
An analytical overview of the industry, companies, and outlooks
Executive Summary
Industry Overview
The china/glassware store industry in Horten is represented by one actively operating company, Kitch'n Sjøsiden, which operates from Teatergata 6. The industry has been marked by significant fluctuations in sales and number of employees over time, with a sharp decline from 2016 to 2020 followed by a weak increase in 2024–2025. The EBITDA margin stands at 7%, and the gross profit is extremely high (5007%), suggesting potential opportunities for improvement in cost management.
Key Points:
- Sales and employees have been stable since 2020, but with a historical decline of 67% from 2016 to 2020.
- The industry is very small (one company), limiting diversification and market strength.
- Competitiveness may be challenging in an industry with few players.
Economic Overview
Sales and Employee Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Sales Change | Number of Employees | Year-over-Year Employee Change |
|---|---|---|---|---|
| 2016 | 16,0M | - | 28 | - |
| 2017 | 14,5M | -9,3% | 25 | -10,7% |
| 2018 | 12,9M | -11,0% | 23 | -8,0% |
| 2019 | 8,6M | -33,6% | 10 | -56,5% |
| 2020 | 5,2M | -39,3% | 5 | -50,0% |
| 2021 | 5,6M | +7,9% | 5 | 0,0% |
| 2022 | 5,4M | -4,4% | 5 | 0,0% |
| 2023 | 5,4M | +1,4% | 5 | 0,0% |
| 2024 | 7,0M | +29,2% | 5 | 0,0% |
| 2025 | 7,6M | +7,9% | 5 | 0,0% |
Key Figures for 2025:
- Sales: 7.6M NOK
- EBITDA: 782.4K NOK (7% margin)
- Gross Profit: 491.3M NOK (5007% margin)
- Total Operating Income: 10.0M NOK
- Sales per Employee: 1.5M NOK
- Operating Income per Employee: 2.0M NOK



Companies in the Industry
Kitch'n Sjøsiden (AS, founded 2012-03-28) is the only company in the industry in Horten. It has 6 employees and is registered under Vestfold and Telemark. Key figures:
- Sales: 9.8M NOK
- Operating Income: 10.0M NOK
- EBITDA: 782.4K NOK
- Gross Profit: 491.3M NOK
- Total Equity: 1.8M NOK
- Total Debt: 3.9M NOK
- Wages: 1.8M NOK
- Sales Growth: 11%
Organizational Form:
- AS: 1 company, 6 employees
Business Geography
Horten is the only city in the municipality with activity in the industry. One company is registered in the area, and all key figures refer to this single company. There is no data on distribution to other city districts or regions in the municipality.

Business Dynamics
Bankruptcies and Operational Risk:
- No bankruptcies registered in the industry in Horten.
- The number of employees has been stable at 5 since 2020, indicating stable operations, but with limited growth potential.
Operational Results:
- The EBITDA margin of 7% is higher than the average for many retail industries, but sales growth has been highly uncertain.
- The gross profit is extremely high (5007%), which may indicate low cost per sale or a unique product portfolio.
Outlook
Outlook for Entrepreneurs
Opportunities:
- High gross profit (5007%) and stable operations (no bankruptcies) suggest potential opportunities for improvement in cost management.
- Sales growth of +29.2% from 2023 to 2024 indicates an increase in market interest in the industry.
Challenges:
- The industry is very small (one company), limiting competitiveness and market strength.
- Stable employee numbers since 2020 may indicate a lack of growth or development of new market segments.
Recommendation:
- Entrepreneurs should consider developing unique product combinations or digitalizing the business model to increase market share and efficiency.
Outlook for the Conference Center Industry
Conference Center industry in Horten has 31 companies, showing much stronger market strength compared to the china/glassware store industry. Economic key figures:
- Sales (2025): 171.9M NOK
- Number of Employees (2025): 145
- Year-over-Year Sales Change (2024→2025): -31.1%
Peer Companies in the Conference Center Industry (Top 5 by EBITDA):
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Europris Horten 395 | Strandparken 3, 3187 Horten | 36.2M | 16 | 3.9M |
| Clas Ohlson As Avd Sjøsiden | Teatergata 6, 3187 Horten | 42.3M | 21 | 2.1M |
| Jysk Horten Avd 521 | Trimveien 41, 3188 Horten | 23.4M | 13 | 2.5M |
| C Kristoffersen Fargehandel As | Trimveien 41, 3188 Horten | 23.4M | 15 | 750.0K |
| Møbelringen Horten | Trimveien 41A, 3188 Horten | 22.2M | 4 | 284.0K |
Contrast with china/glassware store:
- The conference center industry has 31 companies, while china/glassware store has one.
- Sales in the conference center industry are 23 times higher (171.9M NOK vs. 7.6M NOK in china/glassware store).
- The EBITDA margin in the conference center industry is lower (average 2.7% vs. 7% in china/glassware store).



Other companies in konferansesenter (not in china/glassware store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Europris Horten 395 | mixed home goods store | Strandparken 3, 3187 Horten | NOK 36.2M | 16 | NOK 3.9M |
| Jysk Horten Avd 521 | furniture store | Trimveien 41, 3188 Horten | NOK 23.4M | 13 | NOK 2.5M |
| Clas Ohlson As Avd Sjøsiden | mixed home goods store | Teatergata 6, 3187 Horten | NOK 42.3M | 21 | NOK 2.1M |
| C Kristoffersen Fargehandel As | building supplies store | Trimveien 41, 3188 Horten | NOK 23.4M | 15 | NOK 750.0K |
| Møbelringen Horten | furniture store | Trimveien 41A, 3188 Horten | NOK 22.2M | 4 | NOK 284.0K |
| Jernia Horten | building supplies store | Teatergata 6, 3187 Horten | NOK 6.1M | 5 | NOK 93.7K |
| Horten Blomster Hortensia As | garden supplies store | Apenesbakken 3, 3189 Horten | NOK 2.4M | 5 | NOK 83.0K |
| Annike Melau | non-electrical household articles store | c/o Annike Melau|Thoresens gate 11B, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Blomsterhjørnet Horten As Konkursbo | garden supplies store | Apotekergata 16, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Breivoll Import Ans | building supplies store | Tors vei 7, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Digiassist Måbø As | non-electrical household articles store | Wistings vei 38, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Eoco Handel Erik Olsen | building supplies store | Borreveien 96B, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Eoco Handel Erik Olsen | building supplies store | Borreveien 96B, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Hvit Natt As | furniture store | c/o Kjell A. Hansen|Parkveien 42, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Hvit Natt As | furniture store | c/o Kjell A. Hansen|Parkveien 42, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Jk Interiør As | non-electrical household articles store | c/o Janne Kausland|Øvre vei 8E, 3183 Horten | NOK 0 | 0 | NOK 0 |
| Johansen Growbees Store | mixed home goods store | Kirkebakken 13A, 3184 Borre | NOK 0 | 0 | NOK 0 |
| Keo Horten As | non-electrical household articles store | Storgata 47, 3182 Horten | NOK 0 | 4 | NOK 0 |
| Mester Grønn Sjøsiden Horten | garden supplies store | Teatergata 6, 3187 Horten | NOK 0 | 8 | NOK 0 |
| Nyland Blomster | garden supplies store | Nygårdsv, 3179 Åsgårdstrand | NOK 0 | 5 | NOK 0 |
| Nyland Blomster Øp Senteret | garden supplies store | ØP Senteret|Dampejordet 1, 3189 Horten | NOK 0 | 10 | NOK 0 |
| Siddiquee Miljømart | mixed home goods store | Rådmann Knudsens gate 17, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Simply Nordic As | non-electrical household articles store | Braarudåsen 76, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Team Henriksen Just Henriksen | garden supplies store | Apenesbakken 3, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Clk Holding As | building supplies store | Trimveien 41A, 3188 Horten | NOK 0 | 0 | NOK -44.0K |
| Botanica Borre As | garden supplies store | Borreveien 92, 3186 Horten | NOK 3.5M | 7 | NOK -65.0K |
| Paletten Jern Og Farve A/s | building supplies store | Grev Wedels gate 46, 3179 Åsgårdstrand | NOK 9.4M | 4 | NOK -99.0K |
| Paletten Jern Og Farve A/s | building supplies store | Grev Wedels gate 46, 3179 Åsgårdstrand | NOK 9.4M | 4 | NOK -99.0K |
| Nesco International As | mixed home goods store | Torget 6A, 3181 Horten | NOK 22.0M | 6 | NOK -600.0K |
| Maxbo As Avd 342 Maxbo Horten | building supplies store | Trimveien 41, 3188 Horten | NOK 72.8M | 19 | NOK -3.0M |
Conclusion
The china/glassware store industry in Horten is represented by one company with high gross profit, but marked by historical instability in sales and employees. Outlooks for entrepreneurs are mixed: high gross profit and no bankruptcies suggest potential for improvement, but the industry is very small and marked by fluctuations. The conference center industry in the municipality is much larger and has higher sales, but lower EBITDA margins. SmartGrunder can help entrepreneurs explore address alternatives in Horten for this industry, with a focus on developing unique business models and cost management.