Industry · municipality
China/Glassware Store in Oslo
An analysis of the industry, companies, and outlook in Oslo municipality
Executive Summary
Industry Overview
The China/glassware store industry in Oslo is part of the local retail sector and has a moderate presence with 64 registered companies in the municipality. Although only 16 companies are listed in the data, this indicates a broader company base. The industry has experienced variations in sales and number of employees over time, with a general decline in recent years. However, some companies have shown positive development, especially in 2024 and 2025.
Key Figures
- Total number of companies: 64
- Number of listed companies: 16
- Average number of employees per company: ~16
- Total sales in Oslo: NOK 431.9 million (2023)
- Total operating income: NOK 19.2 million (2023)
- EBITDA: NOK 24.9 million (2023)
Development Trends
The industry has experienced a decline in sales and number of employees since 2016, with an increase in 2020 and 2021. However, there is a clear decline in 2025, which may indicate increased competition or changes in consumer behavior.
Economic Overview
Sales and Employees Over Time
| Year | Sales (NOK) | Change from Previous Year | Number of Employees | Change from Previous Year |
|---|---|---|---|---|
| 2016 | 396.0M | - | 438 | - |
| 2017 | 366.9M | -7.3% | 391 | -10.7% |
| 2018 | 328.5M | -10.5% | 341 | -12.8% |
| 2019 | 316.6M | -3.6% | 302 | -11.4% |
| 2020 | 365.6M | +15.5% | 311 | +3.0% |
| 2021 | 359.7M | -1.6% | 294 | -5.5% |
| 2022 | 316.5M | -12.0% | 288 | -2.0% |
| 2023 | 302.6M | -4.4% | 258 | -10.4% |
| 2024 | 320.2M | +5.8% | 269 | +4.3% |
| 2025 | 301.6M | -5.8% | 289 | +7.4% |
Analysis
The industry has had an uneven development over the past few years, with an increase in 2020 and 2021, but a clear decline in 2022 and 2023. There is a slight improvement in 2024, but a new decline in 2025. This may be due to variations in consumer behavior, competitive pressure, or changes in the market for Chinese and glassware.



Companies in the Industry
The following companies are registered in the China/glassware store industry in Oslo:
- Joh. Jørg. Backe Storo As (Akersgata 45) – 20 employees, EBITDA: -NOK 839.0K
- Traktøren Kjøkkenutstyr As (Lilleakerveien 16) – 17 employees, EBITDA: -NOK 361.0K
- As Christiania Glasmagasin Avd Hegdehaugsveien (Hegdehaugsveien 34) – 13 employees, EBITDA: -NOK 1.7M
- Joh. Jørg. Backe Cc Vest As (Lilleakerveien 16) – 13 employees, EBITDA: -NOK 190.0K
- Kitch'n Storo (Vitaminveien 7-9) – 12 employees, EBITDA: +NOK 1.5M
Organizational Forms
- AS (Number of companies: 31, Number of employees: 261)
- Avd (Number of companies: 1, Number of employees: 1)
Comment
Most companies in the industry are organized as AS, which indicates that they are larger and more stable companies. However, there are also some departments (Avd) operating in the industry.
Business Geography
Distribution of Activity in Oslo
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Oslo | 31 | 261 | 431.9M | 24.9M |
Analysis
All companies in the industry are registered in Oslo, which indicates that the activity is concentrated in the city center. There is no data on the distribution within sub-areas of Oslo, but it is likely that the companies are spread across different commercial areas in the city.

Business Dynamics
Operational Dynamics and Bankruptcy
- Number of bankrupt companies: 1
- Bankrupt company: Joh. Jørg. Backe Storo As (Akersgata 45) – 0 employees, 0 sales, 0 EBITDA
Analysis
The industry has experienced a bankruptcy, which indicates that there are challenges for some companies. However, there is no data on the causes of the bankruptcy. Some companies also have negative EBITDA, which may indicate increased costs or lower sales.

Outlook
Outlook for Entrepreneurs
The industry has experienced a decline in sales and number of employees over the past few years, but there are some companies that have shown positive development. This may indicate that there are opportunities for new companies that can adapt to the market and achieve better results. However, it is important to be aware of competitive pressure and changes in consumer behavior.
Recommendation
Entrepreneurs should consider thoroughly analyzing the market and identifying which segments have potential. It may be beneficial to focus on companies with positive EBITDA and good operational results.
Outlook for the Conference Center Industry
Conference Center Industry Comparison
- Number of companies in the conference center industry: 855
- Total sales in the conference center industry: NOK 6,808.5M (2025)
- Total number of employees in the conference center industry: 4,298 (2025)
Peer Companies
| Name | Address | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Ikea As Varehus Furuset | Strømsveien 303, 1081 Oslo | 1,310.8M | 48.6M | 404 |
| Bnb As | Karenslyst allé 11, 0278 Oslo | 69.3M | 44.2M | 0 |
| Plantasjen Norge As Avd Koteng | General Ruges vei 107, 0694 Oslo | 59.4M | 34.3M | 42 |
Analysis
The conference center industry has a much larger presence in Oslo compared to the China/glassware store industry. There is also a clear difference in sales and number of employees. The conference center industry has a higher sales volume, but there is a decline in 2025, which may indicate challenges in this industry as well.



Other companies in konferansesenter (not in china/glassware store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ikea As Varehus Furuset | furniture store | Strømsveien 303, 1081 Oslo | NOK 1310.8M | 404 | NOK 48.6M |
| Bnb As | furniture store | Karenslyst allé 11, 0278 Oslo | NOK 69.3M | 0 | NOK 44.2M |
| Plantasjen Norge As Avd Koteng | garden supplies store | General Ruges vei 107, 0694 Oslo | NOK 59.4M | 42 | NOK 34.3M |
| Jysk Tevlingveien, Oslo Avd Hovedkontor | furniture store | 7. etasje|Tevlingveien 23, 1081 Oslo | NOK 217.2M | 77 | NOK 23.4M |
| Plantasjen Norge As Avd Storo Ny | garden supplies store | Vitaminveien 6, 0483 Oslo | NOK 39.6M | 29 | NOK 22.9M |
| Byggmax Abildsø | building supplies store | Enebakkveien 309, 1188 Oslo | NOK 240.2M | 16 | NOK 17.9M |
| Miko Trading As Avd Oslo | mixed home goods store | Kongsveien 94, 1177 Oslo | NOK 181.0M | 70 | NOK 16.7M |
| Plantasjen Norge As Avd Vinderen | garden supplies store | Ris skolevei 1, 0373 Oslo | NOK 19.8M | 24 | NOK 11.4M |
| Plantasjen Norge As Avd Alnabru | garden supplies store | Smalvollveien 62, 0667 Oslo | NOK 17.8M | 10 | NOK 10.3M |
| Møbelringen Alna As | furniture store | Strømsveien 195, 0668 Oslo | NOK 85.7M | 19 | NOK 8.1M |
| Jysk Nettbutik Avd 500 | furniture store | Tevlingveien 23, 1081 Oslo | NOK 73.5M | 36 | NOK 7.9M |
| Teppeabo A/s Oslo | carpets store | FYRSTIKKBAKKEN 3-5, 0667 Oslo | NOK 49.1M | 15 | NOK 7.8M |
| Coop Øst Sa Avd 2541 Obs Alnabru | mixed home goods store | Smalvollveien 65, 0667 Oslo | NOK 187.4M | 54 | NOK 7.4M |
| Anders Augestad As | garden supplies store | Gårdsveien 1, 0952 Oslo | NOK 26.3M | 29 | NOK 7.3M |
| Corniche Innredning As | non-electrical household articles store | Eilert Sundtsg 11, 0259 Oslo | NOK 27.3M | 8 | NOK 7.2M |
| Byggmax Karihaugen | building supplies store | Karihaugveien 100, 1086 Oslo | NOK 95.1M | 12 | NOK 7.1M |
| Plantasjen Norge As Avd Grünerløkka | garden supplies store | Stolmakergata 21, 0551 Oslo | NOK 11.9M | 4 | NOK 6.9M |
| Interiørtema As | non-electrical household articles store | Uranienborgveien 12, 0258 Oslo | NOK 36.3M | 6 | NOK 6.0M |
| Europris Stovner 478 | mixed home goods store | Stovner Senter 3, 0985 Oslo | NOK 54.3M | 25 | NOK 5.9M |
| Bedre Nætter As | furniture store | c/o Advokatfirmaet Magnus Legal AS|Drammensveien 151, 0277 Oslo | NOK 86.9M | 0 | NOK 5.8M |
| Flügger Farve Grünerløkka | building supplies store | Waldemar Thranes gate 84B, 0175 Oslo | NOK 69.7M | 33 | NOK 5.7M |
| Coop Øst Sa Avd 3507 Obs Bygg Alnabru | building supplies store | Smalvollveien 65, 0667 Oslo | NOK 140.5M | 48 | NOK 5.6M |
| Coop Øst Sa Avd 3532 Obs Bygg Haugenstua | building supplies store | Østre Aker vei 264, 0977 Oslo | NOK 140.5M | 46 | NOK 5.6M |
| Clas Ohlson As Avd Torggata 6 Oslo | mixed home goods store | Torggata 6, 0181 Oslo | NOK 108.0M | 37 | NOK 5.4M |
| Europris Mortensrud 457 | mixed home goods store | Helga Vaneks vei 1J, 1281 Oslo | NOK 45.2M | 19 | NOK 4.9M |
| Clas Ohlson As Avd Bogstadveien | mixed home goods store | Bogstadveien 26, 0355 Oslo | NOK 93.9M | 38 | NOK 4.7M |
| Clas Ohlson As Avd Storo Storsenter | mixed home goods store | Vitaminveien 7-9, 0485 Oslo | NOK 93.9M | 39 | NOK 4.7M |
| Ikea As Avd Stortorvet | furniture store | Stortorvet 7, 0155 Oslo | NOK 124.0M | 35 | NOK 4.6M |
| Jula Norge As Avd 641 Alna | building supplies store | Strømsveien 239, 0668 Oslo | NOK 87.4M | 30 | NOK 4.4M |
| Jysk Fureset, Oslo Avd 596 | furniture store | Tevlingveien 23, 1081 Oslo | NOK 40.1M | 11 | NOK 4.3M |
| Hth Kjøkken Alnabru As | non-electrical household articles store | Strømsveien 245, 0668 Oslo | NOK 57.7M | 10 | NOK 4.2M |
| Jim's Lagerutsalg As | building supplies store | Brobekkveien 102B, 0582 Oslo | NOK 76.3M | 11 | NOK 4.0M |
| Jysk Hasle, Oslo Avd 603 | furniture store | Bøkkerveien 4, 0579 Oslo | NOK 36.8M | 20 | NOK 4.0M |
| Jysk Mølla, Oslo Avd 501 | furniture store | Thorvald Meyers gate 11, 0555 Oslo | NOK 36.8M | 15 | NOK 4.0M |
| Europris Bryn 238 | mixed home goods store | Nils Hansens vei 6A, 0666 Oslo | NOK 36.2M | 20 | NOK 3.9M |
| Europris Ensjø 624 | mixed home goods store | Gladengveien 1, 0661 Oslo | NOK 36.2M | 18 | NOK 3.9M |
| Europris Grorud 472 | mixed home goods store | Grorud Senter|Bergensveien 2A, 0963 Oslo | NOK 36.2M | 19 | NOK 3.9M |
| Europris Lambertseter 254 | mixed home goods store | Cecilie Thoresens vei 28, 1153 Oslo | NOK 36.2M | 13 | NOK 3.9M |
| Europris Lindeberg 255 | mixed home goods store | Lindeberg næringsvei 28, 1067 Oslo | NOK 36.2M | 22 | NOK 3.9M |
| Europris Løren City 615 | mixed home goods store | Lørenveien 38, 0585 Oslo | NOK 36.2M | 21 | NOK 3.9M |
Conclusion
The China/glassware store industry in Oslo has a moderate presence, but has experienced variations in sales and number of employees over time. There are some companies that have shown positive development, but there are also challenges for some companies. Entrepreneurs should consider thoroughly analyzing the market and identifying which segments have potential. It may be beneficial to focus on companies with positive EBITDA and good operational results.
SmartGrunder can help entrepreneurs determine which addresses in Oslo are most profitable for a China/glassware store, based on local market data and business development.