Industry · municipality
China/Glassware Store in Sandefjord: Analysis of Companies, Statistics, and Outlook
A detailed overview of the industry in Sandefjord with a focus on economics, companies, and future opportunities for entrepreneurs and local decision-makers in 2026.
Brief Overview of the Industry
Industry Overview
The China/glassware store industry in Sandefjord is a small but active sector with 3 registered companies and 17 employees. The industry has shown both strength and instability over time, with a sales peak in 2018 (NOK 52.1M) and a dramatic decline in 2023 (NOK 12.0M). The EBITDA margin has remained stable at around 7%, but the number of companies and employees has significantly decreased since 2022. This indicates an industry in transition, with potential challenges for new entrants.
Economic Development
Sales and Employees Over Time:
| Year | Sales (NOK) | Year-over-Year Sales Change | Employees | Year-over-Year Employee Change |
|---|---|---|---|---|
| 2016 | 28.4M | - | 43 | - |
| 2017 | 46.6M | +64.2% | 45 | +4.7% |
| 2018 | 52.1M | +11.8% | 43 | -4.4% |
| 2019 | 39.0M | -25.2% | 26 | -39.5% |
| 2020 | 40.2M | +3.1% | 26 | 0.0% |
| 2021 | 36.9M | -8.2% | 28 | +7.7% |
| 2022 | 42.3M | +14.8% | 30 | +7.1% |
| 2023 | 12.0M | -71.7% | 18 | -40.0% |
| 2024 | 12.6M | +5.1% | 19 | +5.6% |
| 2025 | 12.3M | -2.3% | 13 | -31.6% |
| 2026 | 15.0M | +15.4% | 15 | +15.4% |
Key Figures in 2026:
- Sales: NOK 15.0M
- Employees: 15
- EBITDA margin: 7%
- EBITDA per employee: NOK 101.1K
- Gross profit margin: 3298%
The industry has shown highly volatile development, with a sharp decline in 2023 followed by a weak increase in 2024. This may be due to market conditions or specific company challenges.



Companies in the Industry
Registered Companies in Sandefjord:
- Kitch'n Hvaltorvet (Torget 7, Sandefjord)
- Organizational form: AS
- Founded: 2008-01-01
- Employees: 8
- Sales: NOK 11.0M
- EBITDA: NOK 880.2K
- Gross profit: NOK 491.3M
- Tilbords Hvaltorvet (Torget 7, Sandefjord)
- Organizational form: AS
- Founded: 2013-06-02
- Employees: 5
- Sales: NOK 0
- EBITDA: NOK 0
- Sofies Hus As (Kongens gate 14, Sandefjord)
- Organizational form: AS
- Founded: 2011-09-06
- Employees: 4
- Sales: NOK 3.9M
- EBITDA: NOK 206.0K
Organizational Form:
- All companies are AS (Limited Liability Company)
- No companies are in bankruptcy
- Average number of employees per company: 5.7
Business Geography
Activity Distributed Across Locations in the Municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Sandefjord | 3 | 17 | 14.9M | 1.1M |
Details:
- All companies are located in Sandefjord, particularly in the area around Torget 7 and Kongens gate 14.
- No activity reported outside the municipality.
- Focus on central locations with high traffic and customer accessibility.

Business Dynamics
Bankruptcies and Stability:
- No companies in the industry are in bankruptcy (all are marked as 'not bankrupt')
- Stable number of companies: 3 companies over time, even though the number of employees has varied.
Development in EBITDA and Sales:
- EBITDA has remained stable at around 7%, even though sales have varied significantly.
- Largest sales decline: -71.7% from 2022 to 2023.
- Largest increase in employees: +7.1% from 2021 to 2022.
Conclusion: The industry has shown itself to be relatively stable in terms of bankruptcy, but with significant variations in sales and number of employees. This may be due to market conditions or specific company challenges.
Outlook for Entrepreneurs
Market Challenges:
- The industry has shown highly volatile development, with a sharp sales decline in 2023 (NOK 12.0M) and a weak increase in 2024 (NOK 12.6M).
- The number of companies and employees has significantly decreased since 2022, which may indicate a highly competitive market environment.
Opportunities:
- The EBITDA margin has remained stable at around 7%, which may indicate potential improvement opportunities through efficiencies.
- It may be possible to find available locations in Sandefjord, particularly in central areas.
Recommendation: Entrepreneurs should consider focusing on differentiation and customer customization to stand out in a market environment with few actors and significant sales variations.
Outlook for the Conference Center Sector
Conference Center Sector in Sandefjord:
- Number of companies: 102 (the industry is much larger than china/glassware store)
- Sales in 2025: NOK 765.3M
- Employees in 2025: 439
- Year-over-Year Sales Change (2024→2025): -16.5%
- Year-over-Year Employee Change (2024→2025): -2.4%
Peer Companies in the Conference Center Sector:
| Company | Industry | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Bog Invest As | Building Materials Store | 0 | 0 | 63.6M |
| Plantasjen Norge As Avd Sandefjord | Garden Supplies Store | 27.7M | 20 | 16.0M |
| Byggmax Sandefjord | Building Materials Store | 115.1M | 9 | 8.6M |
| Coop Sørøst Sa Avd 3571 Obs Bygg Sandefjord | Building Materials Store | 125.7M | 40 | 5.8M |
| Jysk Sandefjord Avd 516 | Furniture Store | 30.1M | 12 | 3.2M |
Conclusion: The conference center sector has a much higher volume and number of companies, but the china/glassware store industry has a higher EBITDA margin (7% vs. average in the conference center sector). This may indicate that the china/glassware store industry has potential efficiency improvement opportunities.



Other companies in konferansesenter (not in china/glassware store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Bog Invest As | building supplies store | Nedre Åsenvei 16, 3215 Sandefjord | NOK 0 | 0 | NOK 63.6M |
| Plantasjen Norge As Avd Sandefjord | garden supplies store | Haukerød|Raveien 269, 3220 Sandefjord | NOK 27.7M | 20 | NOK 16.0M |
| Byggmax Sandefjord | building supplies store | Hinderveien 6, 3223 Sandefjord | NOK 115.1M | 9 | NOK 8.6M |
| Coop Sørøst Sa Avd 3571 Obs Bygg Sandefjord | building supplies store | Nordre Fokserød 10, 3241 Sandefjord | NOK 125.7M | 40 | NOK 5.8M |
| Jysk Sandefjord Avd 516 | furniture store | Nygårdsveien 86, 3221 Sandefjord | NOK 30.1M | 12 | NOK 3.2M |
| Jula Norge As Avd 618 Sandefjord | building supplies store | Nygårdsveien 86, 3221 Sandefjord | NOK 60.5M | 21 | NOK 3.0M |
| Europris Pindsle 410 | mixed home goods store | Pindsleveien 21, 3221 Sandefjord | NOK 27.1M | 12 | NOK 2.9M |
| Europris Sandefjord 440 | mixed home goods store | Haslebakken 12, 3229 Sandefjord | NOK 27.1M | 13 | NOK 2.9M |
| Europris Stokke | mixed home goods store | Tassebekkveien 1, 3160 Stokke | NOK 27.1M | 15 | NOK 2.9M |
| Gleditsch Fargehandel As | building supplies store | Dronningens gate 3, 3211 Sandefjord | NOK 17.4M | 9 | NOK 1.9M |
| Megaflis Sandefjord As | building supplies store | Pindsleveien 9, 3221 Sandefjord | NOK 54.7M | 14 | NOK 1.6M |
| Gardinmaker As | carpets/curtains/wallpaper/floor coverings store | Borgeskogen 22, 3160 Stokke | NOK 7.0M | 0 | NOK 1.3M |
| Optimera Proffsenter Sandefjord | building supplies store | Nordre Fokserød 22, 3241 Sandefjord | NOK 33.7M | 8 | NOK 746.8K |
| Møbelringen Sandefjord As | furniture store | Einerveien 2, 3229 Sandefjord | NOK 26.5M | 10 | NOK 744.0K |
| Arne Andresen As | building supplies store | Gneisveien 11, 3221 Sandefjord | NOK 21.8M | 9 | NOK 596.0K |
| Agripa Prosjekt As | building supplies store | Borgeskogsvingen 5, 3160 Stokke | NOK 5.8M | 6 | NOK 541.0K |
| Mester Grønn Indre Havn | garden supplies store | Kilgata 25, 3217 Sandefjord | NOK 11.0M | 9 | NOK 437.4K |
| Eng K & Co As Lampehuset Sandefjord | lighting equipment store | Hegnaveien 1, 3235 Sandefjord | NOK 5.8M | 7 | NOK 399.8K |
| Pias Blomster As | garden supplies store | Chr. Hvidts plass 1, 3210 Sandefjord | NOK 2.5M | 8 | NOK 338.0K |
| Motor Service As | building supplies store | Melsomvikveien 6A, 3160 Stokke | NOK 7.8M | 7 | NOK 281.0K |
| Tinnies As | furniture store | Halvdan Svartes gate 7, 3208 Sandefjord | NOK 4.3M | 2 | NOK 276.0K |
| Søstrene Grene Hvaltorvet | non-electrical household articles store | Torget 7, 3210 Sandefjord | NOK 8.2M | 7 | NOK 275.0K |
| Vestfold Production As | non-electrical household articles store | Borgeskogen 30, 3160 Stokke | NOK 1.0M | 3 | NOK 221.0K |
| Skotner Gruppen As | non-electrical household articles store | Hoksrødveien 1, 3158 Andebu | NOK 3.6M | 0 | NOK 160.0K |
| Alfred Bjørvik Eiendomsselskap As | building supplies store | Pindsleveien 1, 3221 Sandefjord | NOK 0 | 0 | NOK 121.0K |
| Weblet As | non-electrical household articles store | Leif Weldings vei 16, 3208 Sandefjord | NOK 5.8M | 1 | NOK 100.0K |
| Jernia Stokke | building supplies store | Storgata 10, 3210 Sandefjord | NOK 6.1M | 5 | NOK 93.7K |
| Nika Norge As | building supplies store | Borgeskogen 3, 3160 Stokke | NOK 6.0M | 0 | NOK 82.0K |
| Floriss Haslesenteret As | garden supplies store | Nedre Gokstadvei 27, 3216 Sandefjord | NOK 3.1M | 9 | NOK 70.0K |
| Rubyelise As | garden supplies store | Torggata 14, 3210 Sandefjord | NOK 5.5M | 21 | NOK 59.0K |
| Lednor Nuf | non-electrical household articles store | Øvre Lundenvei 7, 3215 Sandefjord | NOK 732.0K | 2 | NOK 52.0K |
| Micuarto As | furniture store | Høgenhallveien 12, 3158 Andebu | NOK 824.0K | 2 | NOK 33.0K |
| Blomstermakeriet I Kirkegata As | garden supplies store | Kirkegata 5, 3211 Sandefjord | NOK 5.2M | 9 | NOK 21.0K |
| Tor Mikkelsen As | furniture store | Østerøyveien 170, 3237 Sandefjord | NOK 362.0K | 0 | NOK 13.0K |
| Ledpro As | lighting equipment store | Borgeskogen 32, 3160 Stokke | NOK 65.0K | 0 | NOK 10.0K |
| Pendula Interiør As | non-electrical household articles store | Nedre Gokstadvei 25, 3216 Sandefjord | NOK 229.0K | 1 | NOK 10.0K |
| 3interiør As | non-electrical household articles store | Nordre Kullerød 21, 3241 Sandefjord | NOK 0 | 0 | NOK 0 |
| Aluteknikk As | building supplies store | Borgeskogen 41E, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Ambjørnsen Handel | furniture store | Hystadveien 196, 3209 Sandefjord | NOK 0 | 0 | NOK 0 |
| Ambjørnsen Handel | furniture store | Hystadveien 196, 3209 Sandefjord | NOK 0 | 0 | NOK 0 |
Conclusion
The china/glassware store industry in Sandefjord is a small but active sector with potential challenges and opportunities. The industry has shown itself to be relatively stable in terms of bankruptcy, but with significant variations in sales and number of employees. Entrepreneurs should consider focusing on differentiation and customer customization to stand out in a market environment with few actors. SmartGrunder can help entrepreneurs find available locations and develop strategies to succeed in this industry.