Industry · municipality
The Pub Industry in Alta: Current Status and Future Prospects
An analysis of economic trends, companies, and development opportunities in Alta for the pub industry in Norway.
Executive Summary
The pub industry in Alta is a small but dynamic sector with a single company in focus. The only registered company, Crosta AS, operates in Alta and has 57 employees. The sector has been marked by significant variations in sales and number of employees over time, with a sharp decline in 2022. Although there are no registered bankruptcies in the sector, data indicates a very uncertain economic development. This means that future prospects for the pub industry in Alta must be considered with caution, but there is also potential for stabilization and growth if the company can adapt to market conditions.
Economic Overview
Economic Trends
Sales have been marked by large variations. The current year shows a sales overview of NOK 6.5 million, but this represents a sharp decline compared to 2021 (NOK 34.6 million). The most significant decline was recorded in 2022, where sales fell by 74.4% from 2021. This may be due to external factors such as the pandemic or local market conditions.
Number of employees has also been unstable. The current number is 56 employees, but there was a sharp decline from 74 employees in 2022 to 47 employees in 2023. This shows a very dynamic sector with significant variations over time.
Table: Sales and Employees Over Time
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 23.8M | 49 |
| 2017 | 34.4M | 64 |
| 2018 | 23.7M | 81 |
| 2019 | 28.0M | 69 |
| 2020 | 26.8M | 67 |
| 2021 | 34.6M | 77 |
| 2022 | 8.9M | 74 |
| 2023 | 6.5M | 47 |
| 2024 | 6.5M | 56 |
| 2025 | 6.5M | 55 |
| 2026 | 6.5M | 48 |
The table shows that both sales and number of employees have been marked by large variations, with a sharp decline in 2022 and a partial increase in 2023.



Companies in the Sector
Registered Companies
There is only one company registered in the pub industry in Alta: Crosta AS, which is registered at Markedsgata 21, Alta. The company was founded in 2020 and has the following key figures:
- Company structure: AS
- Number of employees: 57
- Sales: NOK 6.5 million
- EBITDA: NOK 807,000
- Gross margin: 61%
- Total debt: NOK 4.3 million
- Total equity: NOK 1.0 million
Crosta AS is not registered as bankrupt, but the company has been marked by significant variations in sales and number of employees over time. This shows that the company has been able to remain operational even under challenging economic conditions.
Company Structure
All companies in the sector are registered as AS (limited liability company), which indicates that there is a single company with a clear structure and separation of ownership and operations.
Geographic Distribution
All companies in the pub industry in Alta are located in Alta. There are no registered sub-districts or specific geographic areas for this sector. This shows that the activity in the sector is concentrated in the center of the municipality, which can be an advantage for companies wishing to utilize existing infrastructure and market proximity.
Table: Geographic Distribution
| Sub-districts/areas | Number of companies |
|---|---|
| Alta | 1 |
| Total | 1 |
The table shows that all companies in the sector are located in Alta, which indicates a concentration of activity in the municipality's center.

Operational Efficiency and Bankruptcies
Bankruptcies and Operational Efficiency
There are no registered bankruptcies in the pub industry in Alta, which shows that the company has been able to remain operational even under challenging economic conditions. This is an important indicator of operational efficiency and stability in the sector.
Operational Efficiency
Crosta AS has been able to maintain operations even under significant variations in sales and number of employees. This shows that the company has a visible adaptability and a good financial structure. The EBITDA margin of 10% and total equity of NOK 1.0 million indicate that the company has visible financial stability.
Table: Operational Efficiency
| Indicator | Value |
|---|---|
| EBITDA | NOK 807,000 |
| EBITDA margin | 10% |
| Total equity | NOK 1.0M |
| Total debt | NOK 4.3M |
| Sales | NOK 6.5M |
The table shows that the company has visible financial stability, even though there are significant variations in sales and number of employees over time.
Future Prospects
The pub industry in Alta shows a very dynamic development with significant variations in sales and number of employees over time. This means that future prospects must be considered with caution, but there is also potential for stabilization and growth if the company can adapt to market conditions.
Sharp decline in 2022: The most significant decline in sales and number of employees was recorded in 2022, which may be due to external factors such as the pandemic or local market conditions. This shows that the sector is very sensitive to external factors.
Stabilization in 2023: There is a partial increase in sales and number of employees in 2023, which indicates that the company has been able to adapt to market conditions. This shows that the company has visible adaptability and a good financial structure.
Growth potential: With a single company in the sector, there is potential for growth if the company can develop and adapt to market conditions. This can be an advantage for entrepreneurs wishing to start a new company in the sector.
Conclusion
The pub industry in Alta is a small but dynamic sector with a single company in focus. The only registered company, Crosta AS, operates in Alta and has 57 employees. The sector has been marked by significant variations in sales and number of employees over time, with a sharp decline in 2022. Although there are no registered bankruptcies in the sector, data indicates a very uncertain economic development. This means that future prospects for the pub industry in Alta must be considered with caution, but there is also potential for stabilization and growth if the company can adapt to market conditions. SmartGrunder can help entrepreneurs explore possible addresses in Alta for this sector, with a focus on natural conditions and market proximity.