Industry · municipality
Pub in Asker: An Analysis of the Industry, Companies, and Prospects
Data and development in the pub industry in Asker municipality (Viken county) from 2016 to 2024, focusing on operations, bankruptcy, and comparison with the broader bar/club category.
Executive Summary
The pub industry in Asker shows a dramatic decline since 2018, where both sales and number of employees were recorded as zero. There are no registered companies in this industry in the municipality, indicating a very small or non-existent activity. At the same time, data for the broader category bar / club shows a more stable, but still uncertain development with fluctuations in sales and employees. This can provide a basis for further analysis of potential opportunities in the local area.
Economic Overview
Sales and employees in the pub industry in Asker:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 0 | 4 |
| 2017 | 0 | 4 |
| 2018–2026 | 0 | 0 |
Data shows that the pub industry had a brief activity in 2016–2017, but was completely discontinued from 2018. There are no registered sales or employees after this. This may be due to a combination of economic challenges, changes in consumer preferences, or lack of adaptation to local conditions.



Companies in the Industry
There are no registered companies in the pub industry in Asker according to available data. This underscores that the industry does not have an active presence in the municipality. It may be that existing companies are not registered under this NACE code (5171) or that the activity takes place under other organizational forms (e.g., sole proprietorships or without registration in public registers).
Business Geography
There is no detailed data on the distribution of pub activity per neighborhood or location in Asker. This may be due to lack of registration of companies or that the activity is not sufficiently documented in public registers. For a more precise analysis, it is recommended to contact local authorities or industry statistics from Norway's Central Bureau of Statistics (SSB).
Business Dynamism
Bankruptcies and operational challenges:
There is no publicly available data on bankruptcies or operational challenges in the pub industry in Asker. This may indicate that the industry has not been active enough to generate such reports. Nevertheless, the general decline in sales and employees from 2018 may be an indicator of potential risks for new entrants in the industry.
Outlook
Outlook for entrepreneurs
For entrepreneurs considering establishing a pub in Asker, the data indicates a very challenging market. There are no registered companies or operational activity since 2018, which may be due to both economic and structural barriers. However, there may be opportunities in the local area, especially if local needs are considered and collaboration is established with existing actors in the broader bar / club category. SmartGrunder can help identify potential locations and operational models that fit Asker's local conditions.
Outlook for the Broader Category
Outlook for the broader category bar / club
Comparison with the pub industry:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 12.2M | 33 |
| 2017 | 13.9M | 34 |
| 2018 | 13.6M | 30 |
| 2019 | 11.4M | 33 |
| 2020 | 8.1M | 36 |
| 2021 | 4.5M | 14 |
| 2022 | 3.0M | 56 |
| 2023 | 3.1M | 63 |
| 2024 | 371K | 64 |
The broader bar / club category shows a more stable, but fluctuating development. Although sales and employees have significantly declined since 2020, there has been an increase in employees from 2021–2023. This may indicate an adaptation to new operational models or increased focus on quality and service. For comparison, the pub industry has been completely discontinued since 2018, highlighting that the broader category has a more robust structure.



Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Andersen Bar Og Selskapslokale | bar | c/o Milano Pizzeria|Hurumveien 62, 3474 Åros | NOK 0 | 0 | NOK 0 |
| Hagen Vinbar | bar | Slemmestadveien 438, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Latch As | bar | Søndre Sætrevei 14E, 3475 | NOK 0 | 0 | NOK 0 |
| Mike’s Pub As | bar | Nordre Sætrevei 2, 3475 | NOK 0 | 13 | NOK 0 |
| Pendlern As | bar | Teglverksveien 11, 3430 Spikkestad | NOK 0 | 0 | NOK 0 |
| Røyken Kultur & Drift As | bar | Hurumveien 41, 3474 Åros | NOK 0 | 0 | NOK 0 |
| Uteliv Oslo Invest As | bar | c/o Mathias Relling|Bergvangveien 20, 1384 Asker | NOK 0 | 35 | NOK 0 |
| Vinbaren I Hagen | bar | Slemmestadveien 428, 1390 Vollen | NOK 0 | 0 | NOK 0 |
Conclusion
The pub industry in Asker shows a strong decline since 2018, with no operational activity or registered companies. This makes the industry very challenging for new entrants. However, the broader bar / club category may provide a basis for further analysis, especially considering local needs and operational models. Entrepreneurs should consider combining data from both the pub industry and the broader category to find opportunities in Asker. SmartGrunder can help map potential locations and strategies that fit the municipality's specific conditions.