Industry · municipality
The Pub Industry in Kragerø: Current Status and Future Perspectives
Economic Overview, Companies, and Outlooks for Entrepreneurs and Local Decision-Makers in Kragerø
Executive Summary
The pub industry in Kragerø has been marked by a very dynamic development in recent years. Although there was a brief sales increase in 2022, data shows a general decline in both employee numbers and sales over time. This indicates that the industry faces significant challenges, particularly in light of the past few years. Nevertheless, there are opportunities for innovation and adaptation that could drive future growth.
Economic Overview
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 5.3M | 28 |
| 2017 | 5.2M | 22 |
| 2018 | 5.8M | 27 |
| 2019 | 6.7M | 23 |
| 2020 | 4.3M | 23 |
| 2021 | 4.1M | 18 |
| 2022 | 6.5M | 18 |
Sales experienced a sharp decline of 35.5% in 2020, but recovered with a 57.2% increase in 2022. Employee numbers have continuously declined since 2016, with a significant reduction of 40% from 2023 to 2024. This highlights a highly unstable industry with large variations over time.



Companies in the Industry
There are no registered companies in the pub industry in Kragerø according to available data. This is an important observation indicating that the industry is not clearly present in the municipality. There is also no data on organizational forms for companies in this industry, which may indicate missing registrations or a small scale of operations.
Business Geography
There is no available data on the distribution of pubs across different neighborhoods or locations in Kragerø. This makes it difficult to map where the industry's activity is most concentrated. To gain a better understanding of geographic distribution, further investigations or alternative data sources must be used.
Business Dynamics
There is no available data on bankruptcy statistics or bankrupt companies in the pub industry in Kragerø. This may indicate that the industry has not been affected by major bankruptcies, but it is also possible that data is missing. The continuous decline in employee numbers and sales over time, however, suggests a highly unstable industry with potential challenges for businesses in the sector.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting a pub in Kragerø, data indicates a highly uncertain industry with both upward and downward trends. The sharp decline in sales and employee numbers over time may be a challenge, but the increase in 2022 shows that opportunities may exist for businesses that can adapt to market conditions. It is important to be innovative and flexible to survive in this industry.
Outlook for the Bar/Club Sector
The broader bar/club sector in Kragerø has a more stable presence than the pub industry, with more companies and a more varied sales development. For example, Dose As had sales of 16.1M NOK in 2022, while some other companies had zero sales. This shows that the bar/club sector has greater variation in business size and stabilization in certain areas. Nevertheless, data indicates a general decline in employee numbers and sales over time, which may be a challenge for all businesses in the sector.



Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Dose As | bar | P.A.Heuchs gate 13A, 3770 Kragerø | NOK 16.1M | 39 | NOK 1.3M |
| Jan Einar Skaug Holding As | bar | Østre Gumøy 23, 3783 Kragerø Skjærgård | NOK 0 | 0 | NOK 0 |
| Krigensborg Holding As | bar | P.A.Heuchs gate 14, 3770 Kragerø | NOK 0 | 0 | NOK 0 |
| Muchísimo Gusto As | bar | Rådhusgata 3, 3770 Kragerø | NOK 0 | 6 | NOK 0 |
Conclusion
The pub industry in Kragerø faces significant challenges, with a continuous decline in both sales and employee numbers over time. However, the increase in 2022 shows that opportunities may exist for businesses that can adapt to market conditions. For entrepreneurs, it is important to be innovative and flexible to survive in this industry. SmartGrunder can help explore potential addresses and locations in Kragerø for this industry, providing valuable insights for new businesses.