Industry · municipality
The Pub Industry in Larvik: Current Situation and Future Prospects
An analysis of sales, employees, and development trends in Larvik's pub sector, along with comparisons to the broader bar/club sector in the municipality.
Executive Summary
The pub industry in Larvik is a small but dynamic sector with a single registered company. In 2024, there is one pub in the municipality, and activity has shown variations in both sales and number of employees over time. This sector is part of the broader category bar / club, which has more companies and a more complex economic profile. The pub industry in Larvik has potential for development, especially in light of the local population and tourist flow to the area.
Economic Overview
Economic Trends
In 2020, the pub industry in Larvik had a sales increase of +44.6% compared to 2019, from NOK 2.9 million to NOK 4.2 million. This was one of the most significant increases in the sector. The number of employees had a more erratic development, with a peak of 16 employees in 2021, followed by a decline to 11 employees in 2024. Data on sales and employees is not available after 2020, making it difficult to assess current trends.
Economic Overview Tables
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2019 | 2.9M | 8 |
| 2020 | 4.2M | 7 |
| 2021 | - | 16 |
| 2022 | - | 10 |
| 2023 | - | 16 |
| 2024 | - | 11 |



Companies in the Sector
Registered Companies
There is one registered pub in Larvik, Craven Cottage Pub Da (organization number 979.4M), which is a DA company established in 1997. The company has 0 employees and is not bankrupt. It is registered at Lia 8, Tjodalyng in Larvik. There are no other companies in this sector in the municipality.
Organizational Forms
Since there is only one company, it is not possible to provide a detailed overview of organizational forms. Craven Cottage Pub Da is a DA company, which is typical for small, single-person operated businesses.
Geographical Distribution
Business Geography
The pub in Larvik, Craven Cottage Pub Da, is located in Tjodalyng, part of the municipality. There is no available data on other geographical distributions of pubs in the municipality, but it is possible that other bars and clubs in Larvik are registered under the broader category bar / club. Tjodalyng is one of the most well-known areas in Larvik, known for its history and tourist attractions, which could be an advantage for the pub.
Dynamics and Bankruptcy Statistics
There are no bankrupt companies reported in the pub sector in Larvik. Craven Cottage Pub Da is still in operation, even though no sales or employees are registered in recent years. This may indicate that the company has low operational activity or that the data is not up to date. However, there are no bankruptcies in the sector, which shows a certain level of stability.
Bankruptcy Statistics
| Year | Number of Bankrupt Companies Reported |
|---|---|
| 2016–2024 | 0 |
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting a pub in Larvik, it is important to note that the sector is very small with one existing company. This can be an advantage in terms of low bankruptcy rates, but also a challenge in terms of limited market. However, there is potential for development, especially if the pub can adapt to local needs and tourist flows. It is also worth considering the broader category bar / club, which has more companies and a more stable economic profile.
Outlook for the Bar / Club Sector
Broader Sector: Bar / Club
The broader category bar / club in Larvik has 10 companies, showing that the pub sector is a small part of this. Sales in the sector had a greater variation over time, with a peak of NOK 17.4 million in 2019 and a decline to NOK 6.7 million in 2021 before an increase again in 2022. The number of employees had a more stable development, with an average level of around 50 employees.
Peer Companies in Bar / Club
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Skomakeren | Prinsegata 8H, 3256 Larvik | 2.5M | 5 | 428K |
| Storgata Pub As | Storgata 31, 3256 Larvik | 3.9M | 11 | 357K |
| Aglen & Slyngstadli As | Torget 2, 3256 Larvik | 9.3M | 16 | -363K |
These companies show a wide variation in economic performance, which can be an important consideration for entrepreneurs in the pub sector.



Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Skomakeren | bar | Prinsegata 8H, 3256 Larvik | NOK 2.5M | 5 | NOK 428.0K |
| Storgata Pub As | bar | Storgata 31, 3256 Larvik | NOK 3.9M | 11 | NOK 357.0K |
| Asian Karaoke Og Bar As | bar | Storgata 51, 3256 Larvik | NOK 0 | 6 | NOK 0 |
| Cornerlarvik As | bar | Storgata 43, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Cornerlarvik As Konkursbo | bar | Storgata 43, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Hjørnet Pøbb Da | bar | Storgata 49, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Stavern Pub As | bar | Tollbodgaten 10B, 3290 Stavern | NOK 0 | 9 | NOK 0 |
| Wood Wood Da | bar | gnr|Storgata 43, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Aglen & Slyngstadli As | bar | Torget 2, 3256 Larvik | NOK 9.3M | 16 | NOK -363.0K |
Conclusion
The pub industry in Larvik is a small but potentially stable sector with one registered company. It is possible to develop within the sector, especially if the pub can adapt to local needs and tourist flows. The broader category bar / club has more companies and a more stable economic profile, which can be an important advantage for entrepreneurs. SmartGrunder can help entrepreneurs explore potential addresses and business models in Larvik for this sector.