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The Pub Industry in Larvik: Current Situation and Future Prospects

Published 23.09.2026

An analysis of sales, employees, and development trends in Larvik's pub sector, along with comparisons to the broader bar/club sector in the municipality.

Executive Summary

The pub industry in Larvik is a small but dynamic sector with a single registered company. In 2024, there is one pub in the municipality, and activity has shown variations in both sales and number of employees over time. This sector is part of the broader category bar / club, which has more companies and a more complex economic profile. The pub industry in Larvik has potential for development, especially in light of the local population and tourist flow to the area.

Economic Overview

Economic Trends

In 2020, the pub industry in Larvik had a sales increase of +44.6% compared to 2019, from NOK 2.9 million to NOK 4.2 million. This was one of the most significant increases in the sector. The number of employees had a more erratic development, with a peak of 16 employees in 2021, followed by a decline to 11 employees in 2024. Data on sales and employees is not available after 2020, making it difficult to assess current trends.

Economic Overview Tables

YearSales (NOK)Employees
20192.9M8
20204.2M7
2021-16
2022-10
2023-16
2024-11
Sales over time — pub — Larvik
Sales over time — pub
Number of companies — pub — Larvik
Number of companies — pub
Employees over time — pub — Larvik
Employees over time — pub

Companies in the Sector

Registered Companies

There is one registered pub in Larvik, Craven Cottage Pub Da (organization number 979.4M), which is a DA company established in 1997. The company has 0 employees and is not bankrupt. It is registered at Lia 8, Tjodalyng in Larvik. There are no other companies in this sector in the municipality.

Organizational Forms

Since there is only one company, it is not possible to provide a detailed overview of organizational forms. Craven Cottage Pub Da is a DA company, which is typical for small, single-person operated businesses.

Geographical Distribution

Business Geography

The pub in Larvik, Craven Cottage Pub Da, is located in Tjodalyng, part of the municipality. There is no available data on other geographical distributions of pubs in the municipality, but it is possible that other bars and clubs in Larvik are registered under the broader category bar / club. Tjodalyng is one of the most well-known areas in Larvik, known for its history and tourist attractions, which could be an advantage for the pub.

Dynamics and Bankruptcy Statistics

There are no bankrupt companies reported in the pub sector in Larvik. Craven Cottage Pub Da is still in operation, even though no sales or employees are registered in recent years. This may indicate that the company has low operational activity or that the data is not up to date. However, there are no bankruptcies in the sector, which shows a certain level of stability.

Bankruptcy Statistics

YearNumber of Bankrupt Companies Reported
2016–20240

Outlook

Outlook for Entrepreneurs

For entrepreneurs considering starting a pub in Larvik, it is important to note that the sector is very small with one existing company. This can be an advantage in terms of low bankruptcy rates, but also a challenge in terms of limited market. However, there is potential for development, especially if the pub can adapt to local needs and tourist flows. It is also worth considering the broader category bar / club, which has more companies and a more stable economic profile.

Outlook for the Bar / Club Sector

Broader Sector: Bar / Club

The broader category bar / club in Larvik has 10 companies, showing that the pub sector is a small part of this. Sales in the sector had a greater variation over time, with a peak of NOK 17.4 million in 2019 and a decline to NOK 6.7 million in 2021 before an increase again in 2022. The number of employees had a more stable development, with an average level of around 50 employees.

Peer Companies in Bar / Club

NameAddressSales (NOK)EmployeesEBITDA (NOK)
SkomakerenPrinsegata 8H, 3256 Larvik2.5M5428K
Storgata Pub AsStorgata 31, 3256 Larvik3.9M11357K
Aglen & Slyngstadli AsTorget 2, 3256 Larvik9.3M16-363K

These companies show a wide variation in economic performance, which can be an important consideration for entrepreneurs in the pub sector.

Sales in the parent industry — bar / klubb — Larvik
Sales in the parent industry — bar / klubb
Companies in the parent industry — bar / klubb — Larvik
Companies in the parent industry — bar / klubb
Employees in the parent industry — bar / klubb — Larvik
Employees in the parent industry — bar / klubb

Other companies in bar / klubb (not in pub)

CompanyIndustryAddressSalesEmployeesEBITDA
SkomakerenbarPrinsegata 8H, 3256 LarvikNOK 2.5M5NOK 428.0K
Storgata Pub AsbarStorgata 31, 3256 LarvikNOK 3.9M11NOK 357.0K
Asian Karaoke Og Bar AsbarStorgata 51, 3256 LarvikNOK 06NOK 0
Cornerlarvik AsbarStorgata 43, 3256 LarvikNOK 00NOK 0
Cornerlarvik As KonkursbobarStorgata 43, 3256 LarvikNOK 00NOK 0
Hjørnet Pøbb DabarStorgata 49, 3256 LarvikNOK 00NOK 0
Stavern Pub AsbarTollbodgaten 10B, 3290 StavernNOK 09NOK 0
Wood Wood Dabargnr|Storgata 43, 3256 LarvikNOK 00NOK 0
Aglen & Slyngstadli AsbarTorget 2, 3256 LarvikNOK 9.3M16NOK -363.0K

Conclusion

The pub industry in Larvik is a small but potentially stable sector with one registered company. It is possible to develop within the sector, especially if the pub can adapt to local needs and tourist flows. The broader category bar / club has more companies and a more stable economic profile, which can be an important advantage for entrepreneurs. SmartGrunder can help entrepreneurs explore potential addresses and business models in Larvik for this sector.