Industry · municipality
The Pub Industry in Modum: Current Status and Future Opportunities
An analysis of the pub industry in Modum with a focus on companies, statistics, and opportunities for entrepreneurs and local decision-makers in Modum municipality in Viken County.
Executive Summary
The pub industry in Modum is a relatively small sector with dispersed activities. In today's context, data shows that there are no registered pub companies in Modum, but there is activity in the broader category bar / club. This opens the door for an analysis of both the current status and future opportunities for entrepreneurs considering establishing themselves in the municipality.
Economic Overview
There is no available data on annual sales or employees in the pub industry in Modum. The broader category bar / club, however, shows a dynamic development. Sales in this category had a sharp decline of 94.1% from 2019 to 2020, but grew by 197.5% from 2024 to 2025. The number of employees had a similar fluctuation, with a decline from 11 to 0 employees from 2016 to 2022, followed by a gradual increase again.
Companies in the Industry
According to available data, there are no registered companies in the pub industry in Modum. The broader category bar / club, however, includes companies such as Kkj Invest As (address: Jarenhaugen 29, 3370 Vikersund). This company has an EBITDA of NOK 219.0K and 9 employees. Organizational forms of companies in this category are not detailed in the data.
Business Geography
There is no available data on the geographic distribution of pub companies in Modum. The broader category bar / club includes companies in neighboring municipalities such as Vikersund, but no specific details about activity in Modum itself.
Business Dynamism
There is no available data on bankruptcy statistics or bankrupt companies in the pub industry in Modum. The broader category bar / club, however, shows large fluctuations in the number of employees and sales, which may indicate an uncertain industry with potential risk factors for new companies.
Outlook
For entrepreneurs considering establishing themselves in the pub industry in Modum, the data suggests a potential opportunity. There are no existing pub companies in the municipality, which could provide opportunities to fill a market. However, the broader category bar / club shows historical uncertainty, with large fluctuations in sales and employees. This requires a thorough analysis of local conditions and market trends before investment.
Outlook for Broader Category
The broader category bar / club in Modum has a more stable development compared to the pub industry. Sales had a sharp decline in 2020, but grew by 197.5% from 2024 to 2025. The peer company Kkj Invest As (bar) has a positive EBITDA of NOK 219.0K, which may indicate that some companies in this category have successfully adapted to market changes. This can provide an important reference for entrepreneurs in the pub industry.



Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kkj Invest As | bar | Jarenhaugen 29, 3370 Vikersund | NOK 682.0K | 9 | NOK 219.0K |
Conclusion
The pub industry in Modum represents a unique opportunity, but with significant challenges. There are no existing companies in the sector, which could provide a niche market. At the same time, the broader category bar / club shows historical uncertainty, which requires a thorough strategy for new companies. SmartGrunder can help entrepreneurs explore potential addresses and conditions in Modum for this industry.