The Pub Industry in Stjørdal: Current Situation and Future Prospects

The pub industry in Stjørdal is a small but dynamic sector with two registered companies. Terna Pub Og Restaurant and Torden Ans are the only businesses in the municipality, and they represent a combination of organizational forms (AS and ANS). Employment development has been uneven, with an increase from zero to six employees in 2025, before being reduced to four in 2026. Although sales data is missing, the organizational structure and geographic distribution of the registered companies indicate that the industry is concentrated in Stjørdal. The broader category bar / club in the municipality has more companies, but shows a different development in both sales and employees.

Economic trends

Over the past few years, the pub industry in Stjørdal has shown uneven development. Sales data for all companies in the industry has been zero in all recorded years, which may indicate missing reporting or a very small operation. Employment development, however, has been more dynamic, with an increase from zero to six employees in 2025, before being reduced to four in 2026. This shows a short-term increase in activity, but without a clear connection to sales data. There is also no information about operating results, such as EBITDA and operating profit, to provide a complete picture of the industry's financial health.

Registered companies

In Stjørdal, two companies are registered in the pub industry:

1. Terna Pub Og Restaurant (Halsenvegen 19, Stjørdal)

• Organizational form: AS
• Founded: 2023-11-01
• Number of employees: 4
• Bankrupt: Not bankrupt

1. Torden Ans (Ole Vigs gate 1, Stjørdal)

• Organizational form: ANS
• Founded: 1996-02-28
• Number of employees: 0
• Bankrupt: Not bankrupt

The two companies represent different organizational forms, and Torden Ans has no employees. This may indicate that the company is in a declining phase or has a different business model. Terna Pub, on the other hand, has a relatively stable employee count of four, which may indicate a more active operation.

The pub industry in Stjørdal is concentrated in the municipality's main town, Stjørdal. One business is registered in the town, and there is no data about activity in other city districts or areas in the municipality. This suggests that the pub industry in Stjørdal is limited to a few central locations, which may be a challenge for development and diversification of the sector.

Operational dynamics and bankruptcy statistics

There are no registered bankruptcies in the pub industry in Stjørdal, which indicates that the companies in the industry have been able to maintain operations. This is a positive development, even though there is no data about the company's financial health. Employment development has been uneven, with an increase from zero to six employees in 2025, before being reduced to four in 2026. This may indicate a short-term increase in activity, but without a clear connection to sales data. There is also no information about operating results, such as EBITDA and operating profit, to provide a complete picture of the industry's financial health.

For entrepreneurs considering starting a business in the pub industry in Stjørdal, it is important to be aware of the industry's small scale and missing sales data. Although two companies are registered, it is unclear how they have achieved operating results. This can be a challenge for new businesses wishing to establish themselves in the municipality. However, the concentrated geographic distribution of the businesses may provide opportunities to utilize existing infrastructure and customer bases. It is also worth noting that the industry is part of the broader category bar / club, which has more companies, but shows a different development in both sales and employees.

Development in the broader category bar / club

The broader category bar / club in Stjørdal has four companies, and shows a more complex development than the pub industry. Sales data for this category has been higher, with a peak of 11.2 million NOK in 2017, before declining to 2.7 million NOK in 2025. Employment development has been more uneven, with a decline from 110 employees in 2016 to 33 employees in 2026. This shows that the broader category has a more variable operation than the pub industry. The two most important companies in this category are Neon Dansotek As and Bs Pub & Kultur As, which have a combination of positive and negative operating results. This can give entrepreneurs an idea of how a business can develop in a more competitive sector.

The pub industry in Stjørdal is a small but dynamic sector with two registered companies. They show uneven development in both sales and employees, and there is missing data about operating results. The broader category bar / club has more companies, but shows a different development in both sales and employees. For entrepreneurs considering starting a business in the pub industry in Stjørdal, it is important to be aware of the industry's small scale and missing sales data. However, the concentrated geographic distribution of the businesses may provide opportunities to utilize existing infrastructure and customer bases. SmartGrunder can help entrepreneurs find suitable locations in Stjørdal to establish a business in the pub industry.