Industry · municipality
The Pub Industry in Tønsberg: Current Situation and Future Outlook
An analysis of the pub industry in Tønsberg focusing on companies, economics, and development trends in the municipality and the broader bar and club industry in Vestfold and Telemark.
Executive Summary
Overview of the Pub Industry in Tønsberg
The pub industry in Tønsberg is a small, recently established sector with only two registered companies. These companies have no employees and no sales revenue according to data from 2016 to 2026. Although the industry has not shown activity in terms of employees or sales, it is part of the broader bar and club industry in the municipality, which has shown more dynamism over time.
Economic Overview
Sales and Employees in the Pub Industry in Tønsberg
- Sales: 0 NOK in all years from 2016 to 2026.
- Employees: 0 employees in all years from 2016 to 2026.
This shows that the pub industry in Tønsberg has not been active in terms of sales or employees over the last ten years. It is, however, worth noting that the broader bar and club industry in the municipality has shown more variation in both sales and number of employees over time.
Companies in the Industry
In Tønsberg, there are 2 companies registered in the pub industry:
| Company | Address | Business Structure | Founded | Number of Employees | Bankrupt? |
|---|---|---|---|---|---|
| Lauritz Gadro | Nedre Langgate 30A, Tønsberg | ENK | 2025-05-19 | 0 | No |
| Pub Fares | Nedre Langgate 30A, Tønsberg | ENK | 2025-03-06 | 0 | No |
Both companies were established in 2025 and have no employees or sales revenue. They are not registered as bankrupt material.
Business Geography
The two pubs in Tønsberg are located at Nedre Langgate 30A, an address that is also home to several bars and clubs in the municipality. This suggests that Tønsberg has a concentration of alcohol-related businesses in the central area, particularly on Nedre Langgate.
Business Dynamism
Bankruptcies and Operational Activity
- Bankruptcies: No bankruptcies in the pub industry in Tønsberg have been registered in recent years.
- Operational Activity: Although no sales or employees are registered, it is possible that these companies are in an early stage of operation or have specialized in other income sources.
Comparison with the Bar and Club Industry
The broader bar and club industry in Tønsberg has shown more variation in the number of employees and sales over time, with an increase in the number of employees from 2021 to 2026 and an increase in sales from 2022 to 2025.
Future Outlook
Future Outlook for the Pub Industry
The pub industry in Tønsberg currently has no activity in terms of employees or sales. This may indicate that the sector is in an early stage or that there is a need for innovation and differentiation to become competitive. With a concentration of alcohol-related businesses in the city center, it may be possible to utilize existing infrastructure and customer bases to establish new pubs. However, it is important to consider competition from existing bars and clubs in the area.
Future Outlook for the Bar and Club Industry
The broader bar and club industry in Tønsberg has shown an increase in both sales and number of employees in recent years. Particularly during the period 2022–2025, sales increased by 1.3% annually, and the number of employees increased by 30.4% from 2025 to 2026. This indicates a growing sector with potential for further development.
Peer Companies in the Bar and Club Industry
| Company | Address | EBITDA | Number of Employees | Sales |
|---|---|---|---|---|
| Zitho As | Nedre Langgate 30C, 3126 Tønsberg | NOK 1.5M | 29 | NOK 18.0M |
| Apollon Tønsberg As | Rådhusgaten 4, 3126 Tønsberg | NOK 0 | 22 | NOK 0 |
| Bar Og Sport Khasay | Nøtterøveien 12A, 3127 Tønsberg | NOK 0 | 0 | NOK 0 |
| Lauritz Tønsberg As | Nedre Langgate 30A, 3126 Tønsberg | NOK 0 | 0 | NOK 0 |
| Rot Vinbar As | Øvre Langgate 63, 3110 Tønsberg | NOK 0 | 9 | NOK 0 |
| Sportsbar Brygga As | Nedre Langgate 32, 3126 Tønsberg | NOK 0 | 19 | NOK 0 |
| Zitho Holding As | Prost Knudsens vei 5A, 3117 Tønsberg | NOK -53K | 0 | NOK 0 |
These companies show a large variation in financial performance, with Zitho As being one of the most profitable companies in the sector.
Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Zitho As | bar | Nedre Langgate 30C, 3126 Tønsberg | NOK 18.0M | 29 | NOK 1.5M |
| Apollon Tønsberg As | bar | Rådhusgaten 4, 3126 Tønsberg | NOK 0 | 22 | NOK 0 |
| Bar Og Sport Khasay | bar | Nøtterøveien 12A, 3127 Tønsberg | NOK 0 | 0 | NOK 0 |
| Lauritz Tønsberg As | bar | Nedre Langgate 30A, 3126 Tønsberg | NOK 0 | 0 | NOK 0 |
| Lauritz Tønsberg As Konkursbo | bar | Nedre Langgate 30A, 3126 Tønsberg | NOK 0 | 0 | NOK 0 |
| Rot Vinbar As | bar | Øvre Langgate 63, 3110 Tønsberg | NOK 0 | 9 | NOK 0 |
| Sportsbar Brygga As | bar | Nedre Langgate 32, 3126 Tønsberg | NOK 0 | 19 | NOK 0 |
| Zitho Holding As | bar | Prost Knudsens vei 5A, 3117 Tønsberg | NOK 0 | 0 | NOK -53.0K |
Conclusion
The pub industry in Tønsberg is a small, recently established sector with no activity in terms of employees or sales. However, there is potential for development in the broader bar and club industry, which has shown growth in both sales and number of employees over time. For entrepreneurs considering establishing themselves in the pub industry, it may be profitable to utilize existing infrastructure and customer bases in Tønsberg, while also considering competition from existing businesses in the area. SmartGrunder can help find suitable addresses and develop strategies to ensure competitiveness in this sector.