Industry · municipality
The Pub Industry in Ullensaker: Current Status and Future Prospects
Economic overview, company analysis, and outlook for entrepreneurs and local decision-makers in Ullensaker Municipality (Viken County). This document also compares the pub industry with the broader bar/club industry in the municipality to provide a comprehensive view of business
Executive Summary
The pub industry in Ullensaker has experienced significant growth up until 2019, followed by a sharp decline. From 2016 to 2018, both sales and employee numbers increased by over 40%, but in 2019, zero sales were recorded and there was a drastic reduction in the number of employees. This may be due to pandemic regulations or other structural challenges. At the same time, data for the broader bar/club industry in the municipality shows a more stable development with variations in sales and employees over time. This creates an interesting contrast to the pub sector, which has been more vulnerable to decline.
Economic Overview
Sales and Employees
From 2016 to 2018, the pub industry in Ullensaker experienced stable growth in both sales and employees. Sales increased from NOK 5.4 million in 2016 to NOK 6.0 million in 2018, while the number of employees rose from 20 to 40. However, in 2019, zero sales were recorded and the number of employees dropped to 5. This shows an extreme decline of 100% in sales and 87.5% in the number of employees. No data on sales or employees has been recorded after 2019, which may indicate a prolonged stagnation or decline in the sector.
Causes of the Decline
The extreme decline in 2019 may be due to pandemic regulations, such as the suspension of service or restrictions on gathering offerings. It is also possible that a combination of economic and structural challenges has affected the sector, such as changes in consumer preferences or competitive offerings in neighboring municipalities.



Companies in the Industry
No specific companies in the pub industry in Ullensaker are registered in the dataset. Therefore, it is not possible to provide a detailed overview of company structure or organizational forms. This may be due to the data not being up to date or the pub industry in the municipality being relatively small. For a more comprehensive analysis, it is recommended to contact local authorities or industry associations to gain access to more detailed company data.
Business Geography
No geographic distribution of pub activity in Ullensaker is registered in the dataset. To gain a better understanding of where pubs are located in the municipality, it may be necessary to investigate local websites, municipal plans, or industry association registers. This can provide important information about potential market areas and competitive offerings in different parts of the municipality.
Business Dynamism
No bankruptcy statistics or bankrupt companies in the pub industry in Ullensaker are registered in the dataset. This may indicate that the sector has been relatively stable up until 2019, or that the data is not up to date. It is important to note that a sector with low activity may be more vulnerable to bankruptcy in the future, especially if there is insufficient data registered on company economics or operating results.
Outlook
The pub industry in Ullensaker has been marked by an extreme decline in sales and employees after 2018. This may indicate that the sector has been highly vulnerable to external factors such as pandemic regulations or changes in consumer preferences. For entrepreneurs considering starting a pub in the municipality, it may be important to assess the structural challenges in the sector, as well as potential opportunities in the broader bar/club industry, which shows a more stable development.
Outlook for the Bar/Club Industry
The broader bar/club industry in Ullensaker shows a more stable development compared to the pub sector. From 2016 to 2018, the industry experienced growth in both sales and employees, with an increase of over 100% in sales and 65% in the number of employees. Although there have been variations in more recent years, the data shows a more gradual development without the extreme declines seen in the pub industry. This may indicate that the bar/club industry has a better ability to adapt to market changes and regulations.
Peer Companies
In the broader bar/club industry, we find companies such as Kaffemakeriet Jessheim and Humle & Malt Avd 1906, which have high sales figures and positive EBITDA. This may indicate that there are opportunities to operate a profitable bar or club in Ullensaker, even though the pub sector has been more vulnerable to decline.



Other companies in bar / klubb (not in pub)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kaffemakeriet Jessheim | bar | Storgata 6, 2050 Jessheim | NOK 2.4M | 0 | NOK 152.8K |
| Humle & Malt Avd 1906 | bar | Oslo Lufthavn, 2061 Gardermoen | NOK 10.4M | 3 | NOK 95.2K |
| Noellski As Avd Jessheim | bar | Storgata 6, 2050 Jessheim | NOK 0 | 4 | NOK 0 |
| O'connors Jessheim | bar | Storgata 6, 2050 Jessheim | NOK 4.7M | 43 | NOK -356.0K |
Conclusion
The pub industry in Ullensaker has been marked by an extreme decline after 2018, which may indicate structural challenges in the sector. At the same time, the broader bar/club industry shows a more stable development, which may provide entrepreneurs with opportunities to operate a profitable business model in the municipality. It is important to assess both local market conditions and broader industry trends before making decisions to start a new business activity. SmartGrunder can help entrepreneurs explore potential addresses and market areas in Ullensaker for this industry.