Industry · municipality
The Restaurant Industry in Frøya: Analysis of Businesses, Economics, and Outlooks
A detailed analysis of the restaurant industry in Frøya municipality based on publicly available data and business statistics
Brief Overview of the Restaurant Industry in Frøya
Overview of the Restaurant Industry in Frøya
Frøya has a total of 10 registered restaurants, distributed across three central areas: Mausund, Sula, and Sistranda. The industry has been marked by significant fluctuations over time, with a peak in 2020 (NOK 10.0 million in sales) and a decline of over 40% since then. Some businesses, such as Frøyagrillen As in Sistranda, have shown positive development with a 63% gross profit margin, while most businesses have weak or no financial data. Organizational forms are dominated by AS (3 companies) and ENK (1 company), with some businesses having no employees or income.
Critical observations:
- Largest business (Frøyagrillen) has negative income growth (-9%) and low EBITDA margin (2%)
- 7 out of 10 businesses have no reported sales or employees
- No bankruptcy registrations in the industry
Economic Data and Development
Economic Development
Sales and Employees in the Restaurant Industry in Frøya (2016–2026):
| Year | Sales (NOK) | Employees | Annual change in sales | Annual change in employees |
|---|---|---|---|---|
| 2016 | 3.8M | 8 | - | - |
| 2017 | 8.0M | 32 | +109.4% | +300.0% |
| 2020 | 10.0M | 41 | +9.7% | +5.1% |
| 2021 | 5.8M | 33 | -42.4% | -19.5% |
| 2025 | 4.5M | 12 | -10.5% | -8.3% |
Key Trends:
- Largest sales increase (109.4%) in 2017, but a decline of over 40% since 2020
- Employee numbers reduced by 63.6% from 2021 to 2022
- Only business with positive income (Frøyagrillen) had -9% income growth in 2024
Registered Businesses in the Industry
Registered Businesses
Top 10 Restaurants in Frøya (2026):
| Name | Address | Organizational Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Matrosen Pub & Spiseri As | Geitøyveien 6, Mausund | AS | 6 | 0 | 0 |
| Terna As | Butikkveien 1B, Sula | AS | 5 | 0 | 0 |
| Frøyagrillen As | Sistranda | AS | 4 | 4.5M | 122.0K |
| Botnans Kafè Og Catring | Måøyveien 14B, Mausund | ENK | 1 | 0 | 0 |
| Gaustadbrygga As | Fillingsnesveien 250, Hamarvik | AS | 0 | 0 | 0 |
Organizational Form Analysis:
- AS (3 companies): 15 employees, 4.5M sales, 2% EBITDA margin
- ENK (1 company): 1 employee, no financial data
- 6 companies have 0 employees and no reported sales
Geographic Distribution of Businesses
Geographic Distribution
Business Distribution in Frøya (2026):
| Area | Number of businesses | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Mausund | 2 | 7 | 0 | 0 |
| Sula | 1 | 5 | 0 | 0 |
| Sistranda | 1 | 4 | 4.5M | 122.0K |
Central Area Analysis:
- Sistranda is the only area with positive income (NOK 4.5M)
- Sistranda has a 63% gross profit margin, but low EBITDA margin (2%)
- Mausund and Sula have no reported sales or EBITDA
Profitability and Business Dynamics
Profitability and Dynamics
Bankruptcy Statistics:
- No registered bankruptcies in the restaurant industry in Frøya (2026)
- 7 out of 10 businesses have no reported sales or employees
- Only business with positive income (Frøyagrillen) had -9% income growth in 2024
Profitability Indicators:
- Average gross profit margin: 63% (Frøyagrillen)
- Average EBITDA margin: 2%
- Average income per employee: 948.6K NOK (Frøyagrillen)
Outlook for Entrepreneurs in the Industry
Development Trends for Entrepreneurs
Critical Observations for New Businesses:
- The industry has been marked by significant fluctuations (highest sales in 2020, now 4.5M NOK)
- Only business with positive income (Frøyagrillen) had negative income growth (-9%)
- Low bankruptcy risk (no registered bankruptcies)
- Large variation in business size (from 0 to 4 employees)
- Low average EBITDA margin (2%)
Opportunities:
- Sistranda is the only area with positive income in the industry
- Potential for differentiation in a competitive market segment
- Low bankruptcy risk could be an advantage for new businesses
Development in Broader Category (Restaurant/Café)
Comparison with Broader Category (2026):
- Restaurant/café category has 14 businesses (industry has 10)
- Sales in the category: 9.3M NOK (industry: 4.5M NOK)
- Employees in the category: 28 (industry: 12)
Peer Analysis (Top 4 Businesses in the Category):
| Name | Address | Industry | Sales (NOK) | Employees | EBITDA (NOK) | |
|---|---|---|---|---|---|---|
| Cafe Sjøstjerna As | Rådhusgata 12, 7260 Sistranda | café | 5.0M | 18 | 65.0K | |
| Nye Marino Pizzeria Hasan Aksoy | Nesset, 7270 Dyrvik | pizza restaurant | 1.1M | 0 | 2.0K | |
| Frøya Kase Sushi | Doktorbakkan 6E, 7263 Hamarvik | sushi restaurant | 0 | 0 | 0 | |
| Søstrene På Hurran As | c/o Sara Taraldsen | Sørfrøyveien 260, 7263 Hamarvik | café | 0 | 0 | 0 |
Conclusion:
- Broader category has higher sales and employees, but lower average EBITDA margin
- Cafés and pizza restaurants have higher income than the restaurant industry
- Sushi restaurants and cafés have lower profitability
Other companies in restaurant / kafé (not in restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Cafe Sjøstjerna As | cafe | Rådhusgata 12, 7260 Sistranda | NOK 5.0M | 18 | NOK 65.0K |
| Nye Marino Pizzeria Hasan Aksoy | pizza restaurant | Nesset, 7270 Dyrvik | NOK 1.1M | 0 | NOK 2.0K |
| Frøya Kase Sushi | sushi restaurant | Doktorbakkan 6E, 7263 Hamarvik | NOK 0 | 0 | NOK 0 |
| Søstrene På Hurran As | cafe | c/o Sara Taraldsen|Sørfrøyveien 260, 7263 Hamarvik | NOK 0 | 0 | NOK 0 |
Conclusion and Recommendations
Conclusion
The restaurant industry in Frøya has both opportunities and challenges. The only business with positive income (Frøyagrillen) had negative income growth, while most businesses have no reported sales or employees. Sistranda is the only area with positive income, but with a low EBITDA margin. The broader category (restaurant/café) has higher sales and employees, but a lower average EBITDA margin. Entrepreneurs should consider focusing on differentiation and efficient operations in a competitive market segment. SmartGrunder can help find optimal addresses in Frøya for restaurant businesses with good prospects.