Industry · municipality
The Restaurant Industry in Hol: Current Status and Future Prospects
Analysis of Companies, Statistics, and Opportunities for Entrepreneurs in Hol Municipality
Executive Summary
The restaurant industry in Hol municipality has a complex structure with 17 registered companies, but only 8 of these are actively operating. Geilo is the dominant area with 7 companies and 81 employees, while Ustaoset has one company with 8 employees. Economic data shows a weak negative trend in 2025, with a 26% decline in sales compared to 2024. However, there are variations in performance among companies, with Cafe Mocca As, for example, recording a 21% increase in sales in 2025. The industry has a mix of AS and ENK entities, and there are no registered bankruptcies in the data period.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 15.5M | - |
| 2017 | 17.2M | +10.6% |
| 2018 | 19.6M | +14.2% |
| 2019 | 21.6M | +10.1% |
| 2020 | 24.1M | +11.6% |
| 2021 | 23.9M | -0.7% |
| 2022 | 23.6M | -1.2% |
| 2023 | 24.2M | +2.4% |
| 2024 | 26.4M | +9.3% |
| 2025 | 19.6M | -26.0% |
Employee Development (2016–2026):
| Year | Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 111 | - |
| 2017 | 113 | +1.8% |
| 2018 | 91 | -19.5% |
| 2019 | 91 | +0.0% |
| 2020 | 73 | -19.8% |
| 2021 | 74 | +1.4% |
| 2022 | 86 | +16.2% |
| 2023 | 81 | -5.8% |
| 2024 | 89 | +9.9% |
| 2025 | 87 | -2.2% |
| 2026 | 86 | -1.1% |
Sales experienced a sharp decline in 2025, but there was an increase in the number of employees from 2023 to 2024. This may indicate that some companies have expanded their operations, while others have reduced activity.
Companies in the Industry
The following companies are registered in the restaurant industry in Hol municipality:
- Cafe Mocca As (Geilo) – 17 employees, 5.6M in sales, 13% EBITDA margin
- Geilo Opportunity As (Geilo) – 16 employees, 4.6M in sales, 3% EBITDA margin
- Perleporten Geilo As (Geilo) – 16 employees, 8.7M in sales, 1% EBITDA margin
- Hallingdal Hospitality As (Ustaoset) – 8 employees, 1.1M in sales, -3% EBITDA margin
Legal Form:
- 8 companies are AS entities (89 employees, 20.2M in operating income)
- 1 company is an ENK (0 employees, 0 in operating income)
Many companies have 0 employees or 0 in sales, which may indicate that they are registered but not actively operating.
Business Geography
Geilo:
- 7 companies, 81 employees, 19.1M operating income, 18.9M sales, 68% gross profit
Ustaoset:
- 1 company, 8 employees, 1.1M operating income, 1.1M sales, 55% gross profit
Geilo is the most active area with a higher number of companies, employees, and sales. Ustaoset has a smaller company with lower operating income but higher gross profit.
Business Dynamism
There are no registered bankruptcies in the restaurant industry in Hol municipality. However, data shows that some companies have negative EBITDA and operating results:
- Hallingdal Hospitality As (Ustaoset): -3% EBITDA margin, -51,000 NOK operating result
- Geilo Opportunity As (Geilo): 3% EBITDA margin, 91,000 NOK operating result
This indicates that the industry has both strong and weak players, and there are variations in financial health among companies.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the restaurant industry in Hol municipality, there are both opportunities and challenges. Sales experienced a sharp decline in 2025, but there was an increase in the number of employees from 2023 to 2024. Geilo is the most active area with a higher number of companies, employees, and sales. This may indicate potential for new companies in Geilo. However, it is important to be aware of the weak financial results of certain companies and to ensure that new companies have a solid financial plan.
Outlook for the Parent Industry
Outlook for the Parent Industry (Restaurant / Cafe)
Parent Industry (Restaurant / Cafe):
- 21 companies, 106 employees in 2026
- Sales in 2025: 37.6M NOK, a 12.1% decline from 2024
- Employees in 2026: 106, a 4.5% decline from 2025
Peer Companies in the Parent Industry:
| Name | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Geilo Pizza As | Kyrkjevegen 2, 3580 Geilo | 18.4M | 22 | 2.5M |
| Gretteberg Kafe | Lienvegen 235, 3580 Geilo | 0 | 0 | 0 |
| Rooted Roast Jandek | Dagalivegen 150, 3588 | 0 | 0 | 0 |
| Skikroa Da | Hallingskarvet Skisenter, 3577 Hovet | 0 | 0 | 0 |
The parent industry (restaurant / cafe) has weaker development than the restaurant industry, with a decline in sales and number of employees in 2025. However, there are some strong companies in the parent industry, such as Geilo Pizza As, which has higher sales and EBITDA than many companies in the restaurant industry.
Other companies in restaurant / kafé (not in restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Geilo Pizza As | pizza restaurant | Kyrkjevegen 2, 3580 Geilo | NOK 18.4M | 22 | NOK 2.5M |
| Gretteberg Kafe V/jorun G Engedal | sushi restaurant | Lienvegen 235, 3580 Geilo | NOK 0 | 0 | NOK 0 |
| Rooted Roast Jandek | cafe | Dagalivegen 150, 3588 | NOK 0 | 0 | NOK 0 |
| Skikroa Da | cafe | Hallingskarvet Skisenter, 3577 Hovet | NOK 0 | 0 | NOK 0 |
Conclusion
The restaurant industry in Hol municipality has a complex structure with both strong and weak companies. Geilo is the most active area, while Ustaoset has a smaller company with lower operating income. Economic data shows a weak negative trend in 2025, but there are variations in performance among companies. For entrepreneurs, there are opportunities in Geilo, but it is important to be aware of the weak financial results of certain companies. SmartGrunder can help entrepreneurs find suitable addresses in Hol municipality for the restaurant industry.