Industry · municipality
The Restaurant Industry in Øyer
An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in the municipality of Øyer
Executive Summary
The restaurant industry in Øyer is an important part of the municipality's economy, with 16 registered companies and over 130 employees. The industry has been marked by fluctuations in recent years, with both strong and weak performances among companies. Øyer has a mix of traditional restaurants and modern concepts, and there are opportunities for development in both existing and new businesses. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.
Economic Overview
Economic Trends
Over the past few years, sales in the restaurant industry in Øyer have shown variations. From 2016 to 2025, sales have fluctuated between NOK 28.4M and NOK 33.7M, with a decline of 15.7% from 2023 to 2024. Employees have shown a more stable development, with an increase from 104 in 2023 to 135 in 2026. This shows that the industry has been able to maintain a relatively stable number of employees even under challenges.
Key Economic Figures
- Sales in 2025: NOK 30.2M
- Employees in 2025: 122
- Annual sales development: -9.5% (2016→2017), +18.2% (2017→2018), -27.2% (2018→2019), -17.7% (2019→2020), -3.3% (2020→2021), +13.0% (2021→2022), +6.8% (2022→2023), -15.7% (2023→2024), +6.3% (2024→2025)
- Annual employee development: +20.2% (2016→2017), +2.1% (2017→2018), -33.6% (2018→2019), +17.5% (2019→2020), +4.4% (2020→2021), +3.4% (2021→2022), -15.4% (2022→2023), +14.4% (2023→2024), +2.5% (2024→2025), +10.7% (2025→2026)



Companies in the Industry
In Øyer, there are 16 companies registered in the restaurant industry. The most represented organizational forms are AS (10 companies) and ANS (1 company). Among the most well-known companies are:
| Company | Organizational Form | Number of Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Cafe Toscana Øyer As | AS | 14 | NOK 7.5M | NOK 448.0K |
| Øyer Pizza As | AS | 11 | NOK 6.0M | NOK 656.0K |
| Hafjell Pizza Drive Ans | ANS | 9 | NOK 2.6M | NOK 627.0K |
| Aron Hafjell As | AS | 8 | NOK 14.4M | NOK -1.1M |
| Trettenkro As | AS | 5 | NOK 194.0K | NOK -853.0K |
Organizational Form Statistics
- AS: 10 companies, 130 employees, NOK 28.6M operating income, NOK -884.0K EBITDA
- ANS: 1 company, 9 employees, NOK 2.7M operating income, NOK 627.0K EBITDA


Business Geography
Distribution of Business in the Municipality
The restaurant business in Øyer is divided into two main areas: Øyer and Tretten. There is a clear dominance of business in Øyer, with 9 companies and 127 employees, compared to Tretten, which has 2 companies and 12 employees. Øyer has a higher total sales (NOK 30.5M) compared to Tretten (NOK 194.0K).
Details per Area
- Øyer: 9 companies, 127 employees, NOK 30.5M sales, NOK 596.0K EBITDA
- Tretten: 2 companies, 12 employees, NOK 194.0K sales, NOK -853.0K EBITDA

Business Dynamics
Bankruptcies and Operating Results
Within the restaurant industry in Øyer, there are no registered bankruptcies among the 16 companies. Nevertheless, some companies show negative operating results, such as Trettenkro As (EBITDA -439%) and Aron Hafjell As (EBITDA -7%). This shows that the industry has both strong and weak players, and that there may be challenges related to operating results and wage costs.
Operating Results per Company
- Cafe Toscana Øyer As: EBITDA 5%, operating income NOK 7.5M
- Øyer Pizza As: EBITDA 10%, operating income NOK 6.0M
- Hafjell Pizza Drive Ans: EBITDA 23%, operating income NOK 2.6M
- Aron Hafjell As: EBITDA -7%, operating income NOK 14.4M
- Trettenkro As: EBITDA -439%, operating income NOK 194.0K
Outlook
Outlook for Entrepreneurs
The restaurant industry in Øyer shows both opportunities and challenges for new entrepreneurs. With 16 existing companies and a stable number of employees (122 in 2025), there may be opportunities to establish oneself in a competitive market. Nevertheless, some companies' negative EBITDA (such as Trettenkro As and Aron Hafjell As) show that there may be challenges related to operating results and wage costs. It is also important to note that sales have shown fluctuations, with a decline of 15.7% from 2023 to 2024. Entrepreneurs should therefore consider establishing themselves in areas with higher operating results and stable sales volume.
Outlook for Broader Industry
Comparison with Broader Industry
The broader industry 'restaurant / café' in Øyer has 20 companies, compared to 16 in the narrower industry 'restaurant'. This shows that there are more companies within the café and takeaway sector. Sales and number of employees have shown a more stable development in the broader industry, with an increase in the number of employees from 152 in 2023 to 165 in 2024. This may indicate that cafés and takeaway companies have a more stable market share in the municipality.
Peer Companies in Broader Industry
Among the companies in the broader industry 'restaurant / café' that are not registered in 'restaurant' are:
| Company | Address | Sales (2025) | Number of Employees | EBITDA (2025) |
|---|---|---|---|---|
| Hafjell Pizza As | Hundervegen 122, 2636 Øyer | NOK 0 | 12 | NOK 0 |
| Lienden Kafé Og Varmestue Marianne Stenersen | Gamlevegen 143, 2636 Øyer | NOK 0 | 0 | NOK 0 |
| Nermo Restaurantdrift As | Nermosvegen 56, 2636 Øyer | NOK 0 | 4 | NOK 0 |
| Smak Pizza As | Kongsvegen 3, 2636 Øyer | NOK 0 | 0 | NOK 0 |



Other companies in restaurant / kafé (not in restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hafjell Pizza As | pizza restaurant | Hundervegen 122, 2636 Øyer | NOK 0 | 12 | NOK 0 |
| Lienden Kafé Og Varmestue Marianne Stenersen | cafe | Gamlevegen 143, 2636 Øyer | NOK 0 | 0 | NOK 0 |
| Nermo Restaurantdrift As | cafe | Nermosvegen 56, 2636 Øyer | NOK 0 | 4 | NOK 0 |
| Smak Pizza As | pizza delivery / takeaway | Kongsvegen 3, 2636 Øyer | NOK 0 | 0 | NOK 0 |
Conclusion
The restaurant industry in Øyer has both opportunities and challenges for new entrepreneurs. With a stable number of employees and a mix of strong and weak companies, there may be opportunities to establish oneself in a competitive market. Nevertheless, some companies' negative EBITDA shows that there may be challenges related to operating results and wage costs. Entrepreneurs should therefore consider establishing themselves in areas with higher operating results and stable sales volume. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.