Industry · municipality
The Restaurant Industry in Sarpsborg: Companies, Statistics, and Outlooks
A detailed analysis of the restaurant industry in Sarpsborg based on market data and company information for entrepreneurs and local decision-makers in 2025.
Executive Summary of the Restaurant Industry in Sarpsborg
The restaurant industry in Sarpsborg is an important part of the municipality's economy, with 84 registered companies in total. In 2025, there are 423 employees in the industry, which shows a decline from 2024, but an increase compared to 2025. Sales have also been on a downward trend in recent years, with a significant decline of 22% from 2024 to 2025. Nevertheless, there are variations between different areas and companies, which shows potential for innovation and differentiation in a competitive market.
Economic Trends and Statistics
Economic Trends
Sales and Employees:
- Sales: In 2025, sales in the restaurant industry in Sarpsborg were NOK 91.5 million, a decline of 22% compared to 2024. The highest sales were recorded in 2019 at NOK 159 million.
- Employees: The number of employees increased from 2021 to 2022, but has since decreased. In 2025, there were 423 employees, which is a decline of 9.4% compared to 2024.
Annual Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 128.5M | 477 |
| 2017 | 120.8M | 407 |
| 2018 | 137.2M | 402 |
| 2019 | 159.0M | 378 |
| 2020 | 143.4M | 360 |
| 2021 | 154.3M | 369 |
| 2022 | 154.9M | 454 |
| 2023 | 134.9M | 434 |
| 2024 | 117.3M | 467 |
| 2025 | 91.5M | 423 |
Economic Indicators
- EBITDA Margin: In 2025, the industry had an EBITDA margin of 6%, which shows a weak economic position for many companies.
- Average Income per Employee: In 2025, the average was NOK 216,000 per employee, which is lower than in previous years.
Companies in the Industry
Registered Companies
In Sarpsborg, there are 84 registered restaurant companies, but data from branch_companies shows only 16 examples. These companies vary in size and organizational forms:
| Company | Address | Number of Employees | Organizational Form |
|---|---|---|---|
| Royal Flame As | Klevaveien 2B, Greåker | 61 | AS |
| Dickens Sarpsborg As | St. Marie gate 109, Sarpsborg | 47 | AS |
| Stay One As | Roald Amundsens gate 36, Sarpsborg | 44 | AS |
| Restaurant Salt As | Nancy Johannessens vei 5, Skjeberg | 32 | AS |
| Fru Holm As | Løkkeliveien 22B, Skjeberg | 22 | AS |
| Rolgenor As | Roald Amundsens gate 36, Sarpsborg | 22 | AS |
| Borg Bierstube As | Torget 6, Sarpsborg | 20 | AS |
| Nye Paradis Pizza As | Pellygata 45, Sarpsborg | 19 | AS |
| Breviken As | Ullerøyveien 628, Skjeberg | 17 | AS |
| Eldgaard Ii As | Per Gyntveien 16B, Sarpsborg | 13 | AS |
| Fratellis As | St. Marie gate 95, Sarpsborg | 13 | AS |
| Vaffelbua As | Glengsgata 36, Sarpsborg | 13 | AS |
| Isi Bar As | Høysandveien 212, Skjeberg | 12 | AS |
| Kebab Pizza House 2 As | Orebekkveien 5, Greåker | 12 | AS |
| Restaurant Chinahuset As | St. Marie gate 93, Sarpsborg | 12 | AS |
| Il Casolare Drift As | St. Marie gate 113, Sarpsborg | 11 | AS |
Organizational Forms
- AS: 36 companies, 499 employees, total operating income of NOK 112.5 million.
- Enk: 4 companies, 20 employees, but no economic data available.
Geographic Distribution of Activity
Distribution of Activity in the Municipality
The restaurant industry is most concentrated in Sarpsborg, with 25 companies and 308 employees. Other areas with significant activity include:
| Area | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) |
|---|---|---|---|---|
| Sarpsborg | 25 | 308 | 100.4M | 99.1M |
| Skjeberg | 6 | 99 | 3.7M | 3.6M |
| Greåker | 3 | 82 | 6.9M | 6.9M |
| Grålum | 2 | 15 | 0 | 0 |
| Klavestadhaugen | 1 | 6 | 0 | 0 |
| Hafslundsøy | 1 | 4 | 0 | 0 |
| Borgenhaugen | 1 | 3 | 1.5M | 1.3M |
| Varteig | 1 | 2 | 0 | 0 |
Key Figures per Area
- Sarpsborg has the highest average income per employee (NOK 707,100) and the highest sales margin (67%).
- Skjeberg has the highest EBITDA margin (17%) and the highest sales growth (11%).
- Greåker has the lowest sales growth (-1%) and the lowest operating margin (1%).
Operational Efficiency and Bankruptcies
Operational Efficiency and Bankruptcy Risk
The industry has been marked by variations in operating results. Some companies have achieved positive results, while others have been in losses. Examples:
- Rolgenor As had an operating income of NOK 33.2 million in 2025, with an EBITDA margin of 7%.
- Borg Bierstube As had an operating income of NOK 7.4 million, but a low EBITDA margin of 3%.
- Isi Bar As had a negative operating result of NOK -25,000 in 2025, which shows economic challenges.
Bankruptcy Statistics
No companies in the industry are registered as bankrupt in 2025, but there are several companies with low EBITDA or negative operating results. This shows that the industry is exposed to economic pressure, especially in areas with low sales growth and high operating costs.
Outlook for Entrepreneurs in the Restaurant Industry
Outlook for Entrepreneurs
The restaurant industry in Sarpsborg has both challenges and opportunities. With a decline in sales and number of employees in recent years, it is important to differentiate through unique offerings, quality, and customer adaptation. Areas such as Sarpsborg and Skjeberg have higher sales margins and better economic results, which can be advantageous for new companies.
Key Points for Entrepreneurs
- Competitiveness: There are many companies in the industry, but variation in quality and offerings can provide advantages.
- Economic Security: Companies with high EBITDA margins (such as Rolgenor As) can be models for economic stability.
- Location: Companies in Sarpsborg have higher average income per employee and better sales margins.
- New Opportunities: Reduced competitiveness in certain areas (such as Greåker) can provide opportunities for new companies with innovative approaches.
Outlook for the Restaurant Industry in Relation to the Broader Category
Comparison with Broader Category
The restaurant industry is part of the broader category restaurant / café, which has 113 companies in Sarpsborg. The broader category had a sales growth of +6.6% in 2022, but a sharp decline of -32.9% in 2025. This shows that the restaurant industry has been more affected by the decline than the broader category.
Peer Companies in the Broader Category
| Company | Address | Sales (NOK) | Number of Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Jordbærpikene Borg As | Klokkergårdveien 31, 1711 Sarpsborg | 10.3M | 14 | 1.6M |
| Østfold Pizza Iseveien As | Snekkerstubakken 26, 1738 Borgenhaugen | 7.5M | 12 | 1.1M |
| Espresso House Norge As | Roald Amundsens gate 36, 1723 Sarpsborg | 6.2M | 14 | 308.1K |
| Østfold Pizza Lande As | Vestrevei 2B, 1710 Sarpsborg | 6.9M | 12 | 290.0K |
| Kaffeforretningen As | St. Marie gate 101, 1706 Sarpsborg | 7.4M | 13 | -119.0K |
Conclusion
The restaurant industry in Sarpsborg has both challenges and opportunities. With a decline in sales and number of employees, it is important to focus on differentiation, quality, and economic stability. At the same time, areas such as Sarpsborg and Skjeberg can provide better predictability for new companies.
Other companies in restaurant / kafé (not in restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Jordbærpikene Borg As | cafe | Borg Storsenter|Klokkergårdveien 31, 1711 Sarpsborg | NOK 10.3M | 14 | NOK 1.6M |
| Østfold Pizza Iseveien As | pizza delivery / takeaway | Snekkerstubakken 26, 1738 Borgenhaugen | NOK 7.5M | 12 | NOK 1.1M |
| Espresso House Norge As Avd Storbyen Sarpsborg 867 | coffeehouse | Roald Amundsens gate 36, 1723 Sarpsborg | NOK 6.2M | 14 | NOK 308.1K |
| Østfold Pizza Lande As | pizza delivery / takeaway | Vestrevei 2B, 1710 Sarpsborg | NOK 6.9M | 12 | NOK 290.0K |
| Asbjørn M Skoglund As Perrongen Cafe Baker Skoglund | cafe | St. Nikolas-gate 31, 1707 Sarpsborg | NOK 0 | 5 | NOK 0 |
| Asia Sushi Mai | sushi restaurant | St. Marie gate 74, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Cafe 1910 As | cafe | Nansens gate 2B, 1707 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Dp Greåker | pizza delivery / takeaway | Tamburveien 9, 1718 Greåker | NOK 0 | 17 | NOK 0 |
| Geisha Sushi Bistro Og Mer V/nga Nguyen Thi | sushi restaurant | St. Marie gate 95, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Goja Sushi | sushi restaurant | Kirkeveien 46, 1710 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Greåker Pizza As | pizza restaurant | Nye Tindlundvei 22A, 1718 Greåker | NOK 0 | 0 | NOK 0 |
| Grålum Pizza As | pizza restaurant | Tuneveien 92, 1712 Grålum | NOK 0 | 8 | NOK 0 |
| Hikari Takeaway As | asian restaurant | Kirkebyveien 7A, 1718 Greåker | NOK 0 | 0 | NOK 0 |
| Kao Thai Takeaway As | asian restaurant | St. Marie gate 91, 1706 Sarpsborg | NOK 0 | 5 | NOK 0 |
| Kao Thai Takeaway Kittima Rungsanguansri | asian restaurant | St. Marie gate 91, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Kk Sushi & Grill Hoa Thi Nguyen | sushi restaurant | Tuneveien 9, 1710 Sarpsborg | NOK 0 | 6 | NOK 0 |
| Mat Bua Gashaj | cafe | Fasanveien 8, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Mcdonald's Storbyen Avd 56 | burger restaurant | Roald Amundsens gate 36, 1723 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Piccola Mery Guerrero | cafe | St. Marie gate 99E, 1706 Sarpsborg | NOK 0 | 6 | NOK 0 |
| Restaurant Mother India Sarpsborg As | asian restaurant | St. Marie gate 103, 1706 Sarpsborg | NOK 0 | 4 | NOK 0 |
| Skjeberg Kilens Kro | cafe | Ullerødveien 338, 1747 Skjeberg | NOK 0 | 0 | NOK 0 |
| Tamis Pizzaland Ben Ahmed Allal | sushi restaurant | Sandesundsveien 9, 1706 Sarpsborg | NOK 0 | 1 | NOK 0 |
| Thinthan Thai Food V/ Yuphaporn Thinthan Johansen | asian restaurant | Hevingen 81, 1739 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Tzatziki Pizzeria Da | pizza restaurant | Karl Johans gate 10, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Zimberlin Mocca Bar | coffeehouse | Enerberget 8, 1727 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Årntli Mat Thorkildsen | cafe | Nesveien 52C, 1734 Hafslundsøy | NOK 0 | 0 | NOK 0 |
| Nye Cafe Moldebadet As | cafe | c/o Lulzim Koldashi|Kjennshaugveien 9, 1710 Sarpsborg | NOK 0 | 0 | NOK -2.0K |
| Shiki Sushi Bar As Avd Sarpsborg | sushi restaurant | Tuneveien 29, 1710 Sarpsborg | NOK 562.2K | 1 | NOK -60.7K |
| Kaffeforretningen As | cafe | St. Marie gate 101, 1706 Sarpsborg | NOK 7.4M | 13 | NOK -119.0K |
Conclusion
The restaurant industry in Sarpsborg has a complex structure with both strengths and challenges. With a decline in sales and number of employees in recent years, it is important to focus on innovation, quality, and economic stability. Areas such as Sarpsborg and Skjeberg have higher sales margins and better economic results, which can be advantageous for new companies. SmartGrunder can help entrepreneurs find optimal addresses and strategies to achieve success in this competitive industry.