Industry · municipality
The Restaurant Industry in Søndre Land: Current Situation and Future Outlook
Analysis of Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers in the Municipality of Søndre Land
Executive Summary
Overview of the Restaurant Industry in Søndre Land
The restaurant industry in Søndre Land is a small but dynamic sector with 7 registered companies in the municipality. In recent years, the industry has been marked by significant variations in both sales and number of employees, with a sharp decline in 2023. The two most active areas are Odnes and Hov, where Odnes dominates with 2 companies and 19 employees, while Hov has 1 company and 3 employees. The industry has not recorded any bankruptcies, but shows signs of economic challenges for some companies.
Economic Overview
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 1.0M | - |
| 2017 | 0.8M | -19.1% |
| 2018 | 11.3M | +1253.9% |
| 2019 | 9.3M | -17.8% |
| 2020 | 8.2M | -12.3% |
| 2021 | 8.1M | -1.0% |
| 2022 | 9.3M | +15.1% |
| 2023 | 0.2M | -97.4% |
| 2024 | 0.2M | -8.9% |
Employee Development:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 8 | - |
| 2017 | 12 | +50.0% |
| 2018 | 38 | +216.7% |
| 2019 | 43 | +13.2% |
| 2020 | 44 | +2.3% |
| 2021 | 51 | +15.9% |
| 2022 | 40 | -21.6% |
| 2023 | 25 | -37.5% |
| 2024 | 8 | -68.0% |
| 2025 | 22 | +175.0% |
| 2026 | 20 | -9.1% |
The most dramatic sales change occurred in 2018, with an increase of over 1200%, followed by a sharp decline in 2023. The employee count reached its peak in 2021, but has since fallen by over 60%.



Companies in the Industry
The following companies are registered in the restaurant industry in Søndre Land:
- Bjørnen Kafédrift As (Gamlevegen 4, Odnes) – 15 employees, AS (limited liability company), established 2020
- Bjørnen As (Gamlevegen 4, Odnes) – 4 employees, AS (limited liability company), established 2024
- Hov Pizza San Marino As (Sentrumsvegen 1A, Hov) – 3 employees, AS (limited liability company), established 2023
- Apak As (Hovlandsvegen 4A, Hov) – 0 employees, AS (limited liability company), established 2024
- Bjørnen Odnes Eftf. As (Gamlevegen 4, Odnes) – 0 employees, AS (limited liability company), established 2009
- Tusendahl. Heimdahl (Hågån 7, Hov) – 0 employees, ENK (sole proprietorship), established 2022
Organizational Form:
- AS (limited liability company): 3 companies with a total of 22 employees
- ENK (sole proprietorship): 1 company
Note that several companies have 0 employees, which may indicate registration errors or closed operational activities.
Business Geography
Activity distributed across locations in the municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Odnes | 2 | 19 | 0 |
| Hov | 1 | 3 | 0 |
Details about the locations:
- Odnes: 2 companies with a total of 19 employees, but no reported sales
- Hov: 1 company with 3 employees, no reported sales
There is no data on specific sales revenues for individual locations, but Odnes clearly has the highest level of company activity.

Business Dynamics
Bankruptcies:
- No registered bankruptcies in the restaurant industry in Søndre Land
Economic Challenges:
- Bjørnen Odnes Eftf. As has negative figures: -669.0K EBITDA and -3.1M equity
- Apak As has 0 employees and no reported sales
Employee Development:
- Largest decline: -68.0% from 2023 to 2024
- Largest increase: +175.0% from 2024 to 2025
The industry shows significant variations, but there are no bankruptcies, indicating that companies continue to operate, albeit with economic challenges.
Outlook
Outlook for Entrepreneurs
Short-term Opportunities:
- Increase in number of employees from 2024 to 2025 (+175%) indicates potential growth
- Hov has a unique position with 1 company, but only 3 employees
Long-term Challenges:
- Large variations in sales and employee numbers make the industry unstable
- Bjørnen Odnes Eftf. As has negative financial figures, which may affect competition
Recommendation:
- Entrepreneurs should consider establishing themselves in Odnes, where there is the highest level of company activity
- Focus on stability and efficient operations is critical due to the industry's historical variations
- SmartGrunder can help find suitable locations in Søndre Land for restaurant operations
Conclusion
The restaurant industry in Søndre Land is a small but dynamic sector with both opportunities and challenges. In recent years, the industry has been marked by significant variations in sales and employee numbers, with a sharp decline in 2023. Although no bankruptcies have been registered, some companies show signs of economic challenges. Entrepreneurs should consider establishing themselves in Odnes, where there is the highest level of company activity, and focus on stability and efficient operations to overcome the industry's historical variations. SmartGrunder can help find suitable locations in the municipality for restaurant operations.