The Restaurant Industry in Stryn: Current Status and Future Prospects

The restaurant industry in Stryn is an important part of the municipality's economy, with a combination of established businesses and new initiatives. In 2025, there are 19 businesses in the industry, with 115 employees and annual revenues of 63.7 million NOK. The most common organizational forms are AS (9 companies) and ENK (3 companies). In recent years, the industry has shown stable growth, with an annual increase in sales of 9.9% from 2024 to 2025. However, there are variations in individual businesses, with some companies experiencing negative results or low margins.

Economic Trends

Sales and Employees:

• Sales: From 16.2 million NOK in 2016 to 63.7 million NOK in 2025, a growth of 293%.
• Employees: From 98 in 2016 to 115 in 2025, a growth of 5.5%.

Annual Growth:

• Sales have grown by 9.9% from 2024 to 2025.
• Employees have grown by 29.6% from 2025 to 2026, indicating a future increase in labor demand.

Margins and Profit:

• The average gross profit margin is 61%, while the operating margin is 5%.
• The EBITDA margin is 5%, showing that the industry has a moderate level of operational efficiency.

Growth Periods:

• The most significant growth periods have been from 2016 to 2017 (+55.3%) and from 2022 to 2023 (+20.4%).

Key Businesses in the Industry

Top Companies:

• Hoven Restaurant As (Loen): 26.4 million NOK in operating income, 61 employees.
• Stryn Kaffebar & Vertshus As (Stryn): 26.9 million NOK in operating income, 36 employees.
• Basecamp Stryn As (Stryn): 3.8 million NOK in operating income, 27 employees, with an extreme growth of 175% from 2023 to 2024.

New Businesses:

• Glør Bistro As (Stryn) and Pota Madre Sør As (Stryn) have no income or employees yet, but are registered in 2023 and 2026.
• Napoli Pizzeria has multiple registrations, but no activity in 2025.

Organizational Forms:

• AS dominates with 9 companies, while ENK has 3 companies. AS companies have higher income and employees, while ENK companies have higher margins (26% for ENK vs. 6% for AS).

Distribution of Businesses in the Municipality

Stryn (center):

• 6 businesses, 115 employees, 33.1 million NOK in sales, 5% EBITDA margin.

Loen:

• 2 businesses, 74 employees, 29.8 million NOK in sales, 7% EBITDA margin.

Olden:

• 2 businesses, 8 employees, 2.1 million NOK in sales, 26% EBITDA margin (highest in the municipality).

Utvik:

• 1 business, 8 employees, 1.0 million NOK in sales, 3% EBITDA margin.

Innvik:

• 1 business, 2 employees, 1.3 million NOK in sales, -2% EBITDA margin (negative).

Bankruptcies: There are no registered bankruptcies in the industry in Stryn from 2016 to 2026.

Profitability Variations:

• Tre Gode Venner As (Stryn) has a negative EBITDA of -762,000 NOK and -29% margin.
• Cafe Gobeten As (Innvik) has a negative EBITDA of -33,000 NOK and -2% margin.

Stable Businesses:

• Kjenndalstova As (Loen) has stable growth of 3% and 9% EBITDA margin.
• Pers Cafe Per Magne Muri (Olden) has a high EBITDA margin of 26% and 22% income growth.

Conclusion: The industry is generally stable, but some businesses face challenges with low income or negative results.

Growth Potential: The industry has shown stable growth in recent years, with an annual increase of 9.9% from 2024 to 2025. This indicates a positive development in the future, especially in areas such as Stryn and Loen.

Market Share: With 19 businesses in the municipality, there is room for new companies, especially in areas with low competition such as Innvik and Utvik.

Costs and Margins: The average gross profit margin is 61%, but the operating margin is 5%. Founders should focus on efficient operations and cost control to achieve profitability.

Employees: There is a growth in the number of employees from 2025 to 2026 of 29.6%, which can be an advantage for businesses seeking to expand.

Conclusion: The industry in Stryn is an attractive market for founders, with growth and stability, but with a need for attention to operational economics and market share.

Outlook for Broader Industry (Restaurant/Cafe)

Larger Industry Group: The broader industry (restaurant/cafe) has 25 businesses in Stryn, with 218 employees and 101.6 million NOK in sales in 2025. This shows that the industry is more extensive than the individual restaurant sector.

Peer Businesses:

• Isehaug Kafeteria As (cafe): 26.8 million NOK in sales, 89 employees, 3.7 million NOK in EBITDA.
• Matstova As (cafe): 12.1 million NOK in sales, 33 employees, 412,000 NOK in EBITDA.
• Smak Kafe & Catering Nils J Omberg (cafe): 0 NOK in sales, 13 employees, 0 NOK in EBITDA.

Conclusion: The broader industry has higher sales and more businesses, but with variations in EBITDA and sales. Founders should consider focusing on cafes or specialized restaurants to compete in this group.

The restaurant industry in Stryn has shown stable growth and a good economic development in recent years. With 19 businesses, 115 employees, and 63.7 million NOK in sales in 2025, the industry is an important part of the municipality's economy. The most significant businesses are in Stryn and Loen, with high income and employees. Founders should consider establishing themselves in areas with low competition, such as Innvik and Utvik, and focus on efficient operations to achieve profitability. The broader industry (restaurant/cafe) has higher sales and more businesses, but with variations in EBITDA and sales. SmartGrunder can help founders find suitable addresses and develop strategies to succeed in this market.