Footwear Store in Fredrikstad: Analysis of Companies, Statistics, and Outlook

Industry Overview

The footwear store industry in Fredrikstad is a relatively small but active sector with 19 registered companies in the municipality. In recent years, the industry has been marked by variations in sales and number of employees, with a significant increase in 2022 following a decline in 2020-2021. Although there have been no registered bankruptcies in the sector, data shows that some companies have very low or no activity. This indicates that the industry has both stable and unstable actors, which can be a challenge for new entrants.

Key Figures

• Number of companies: 19 (16 reported in data)
• Number of employees: 55 in 2025 (decrease from 112 in 2016)
• Sales: 29.5 million NOK in 2025 (decrease from 36.5 million NOK in 2016)
• Bankruptcy: No registered bankruptcies in the sector

Sales and employees in the industry:

Analysis: Sales had a significant increase in 2022, but have since been stable or declining. The number of employees has been continuously decreasing since 2016, with a small increase in 2026. This indicates that the industry has been marked by variations in operating results and personnel strategies.

Registered companies:

• Euro Sko Værste (Kråkerøy): 10 employees, 18.7M NOK in operating income, 10.0M NOK in equity.
• Skechers Retail Østfoldhallene (Rolvsøy): 8 employees, 9.3M NOK in sales, 1.9M NOK in equity.
• Kriho Sko As (Gressvik): 6 employees, 7.5M NOK in sales, 3.4M NOK in equity.
• Boutique Maman As (Gressvik): 0 employees, 51,000 NOK in sales, 3.8M NOK in equity.

Organizational forms:

• AS (9 companies): Dominant form, with 53 employees and 43.7M NOK in operating income.
• ENK (1 company): Sole proprietorship with 5 employees, but no operating result.

Conclusion: Most companies are AS entities, indicating they are larger and more stable. ENKs are rare and have lower activity.

Activity by area:

Analysis: Rolvsøy and Kråkerøy are the most active areas, with high sales and EBITDA. Fredrikstad and Sellebakk have very low activity, which may indicate they are not optimal locations for new companies.

Bankruptcy and operating results:

• Bankruptcy: No registered bankruptcies in the industry.
• Operating results: Most companies have positive operating results, but some have zero sales and employees (e.g., Eurosko Torvbyen and Heie Sko As).

Analysis: Although there are no bankruptcies, there are several companies with zero activity, which may indicate they are closed or in a transitional phase. This can be a challenge for new entrants who must compete with both stable and unstable actors.

Trend analysis:

• Sales: A small increase in 2025, but overall decline since 2016.
• Employees: Continuous decline, with a small increase in 2026.
• Bankruptcy: No registered bankruptcies, indicating a stable industry.

Recommendation: For entrepreneurs, it may be challenging to compete with existing companies, especially in Rolvsøy and Kråkerøy. However, there may be opportunities in areas with low activity, such as Fredrikstad and Sellebakk. It is important to evaluate operating results and operating strategies to ensure profitability.

Parent industry (creative, arts, and entertainment activities):

• Number of companies: 202 (more than 10 times larger than the footwear store industry).
• Sales: 444.9M NOK in 2025 (a decrease of 18.8% from 2024).
• Employees: 595 in 2025 (an increase of 9.0% from 2024).

Peer companies:

Analysis: The overall industry has a much larger number of companies and higher sales, but also a decline in 2025. The footwear store industry has a smaller, but more stable activity. This may provide opportunities for collaboration or competition with clothing stores in the areas.

The footwear store industry in Fredrikstad has both opportunities and challenges. With no bankruptcies and stable operations in the most active areas, it may be possible to establish oneself. However, it is important to be aware of the continuous downward trends in sales and number of employees. SmartGrunder can help entrepreneurs find optimal addresses in the municipality for this industry, based on operational data and market analysis.