Footwear store in Frogn

Footwear store in Frogn is a small but stable industry with two registered companies. Drøbak is the only area in the municipality with activity within this sector. The two companies operate as AS entities and have shown variations in sales and employees over time. The industry is part of the broader creative, arts, and entertainment activities sector, which has more companies and a different economic profile.

Sales and employee development

Sales for footwear store companies in Frogn have varied between NOK 8.6M and NOK 11.9M over the past few years, with an increase from 2020 to 2021 (+28.6%) and a decline in 2022–2023 (-13.7%). The number of employees has been more stable, ranging from 11–16 employees during 2020–2025. There are no registered bankruptcies in the industry, indicating a relatively stable industry.

Economic indicators

The two companies have an average EBITDA margin of 7%, and the operating result per employee is approximately NOK 70,000–1.1 million. The industry has a high gross profit (89%) and good liquidity (total equity of NOK 3.7M–4.0M).

Registered companies

1. Mysen Euro Sko As Avd Eurosko Drøbak (Holterveien 3, Drøbak)

• Founded: 1999
• Employees: 7
• Sales: NOK 8.0M
• EBITDA: NOK 622,300
• Equity: NOK 3.7M

1. Rolfsen As (Niels Carlsens gate 6, Drøbak)

• Founded: 2003
• Employees: 3
• Sales: NOK 3.9M
• EBITDA: NOK 308,000
• Equity: NOK 279,000

Organizational forms

Both companies are AS entities, indicating a standardized organizational structure within the industry.

Distribution of activity

All registered footwear store companies in Frogn are located in Drøbak. There is no activity in other districts of the municipality. Drøbak has:

• 2 companies
• 10 employees
• Sales of NOK 11.8M
• Operating income of NOK 11.8M
• EBITDA of NOK 930,300
• Average operating result per employee of NOK 952,500

Bankruptcies and dynamics

There are no registered bankruptcies in the footwear store industry in Frogn over the past few years. This indicates that the companies have been able to manage economic challenges. However, sales and employee figures show variations, especially during 2020–2023, which may be due to market fluctuations or competitive pressure from other stores in Drøbak.

Outlook for entrepreneurs

The footwear store industry in Frogn has shown a stable approach over time, with two companies operating since 1999 and 2003. Economic indicators such as EBITDA margin (7%) and high gross profit (89%) suggest that it is possible to operate profitably. Prospects for new companies may be challenging due to competition from existing stores in Drøbak, but there are also opportunities in a market segment that has shown gradual sales growth after 2021. SmartGrunder can help entrepreneurs find suitable locations in Frogn for this industry.

Comparison with the broader sector

The broader creative, arts, and entertainment activities sector in Frogn has 53 companies, compared to just 2 in the footwear store industry. Sales in the broader sector have been more volatile, with a decline of 21.9% from 2024 to 2025. However, this sector has a higher number of employees (113 in 2026) compared to the footwear store industry. Examples of companies in the broader sector include clothing stores such as Kappahl As, Butterfly Drøbak As, and Lindex As, which have higher sales (up to NOK 14.6M) and more employees (17–14) than footwear store companies.

The footwear store industry in Frogn is a small but stable part of the creative sector. With two companies and a solid economic profile, the industry can offer opportunities for entrepreneurs seeking to establish themselves in a competitive market segment. At the same time, it is important to be aware of competition from other companies in Drøbak and the dynamics of the broader sector.