Industry · municipality
Footwear Store Industry in Gjøvik: A Comprehensive Overview
Key Insights on Companies, Statistics, and Outlook for Founders and Local Decision-Makers
Executive Summary
Industry Overview
In Gjøvik, there are 7 companies registered within the footwear store industry. The total number of employees in the industry was 31 in 2025, representing a clear decline over time, from 88 employees in 2016. Sales have also been NOK 22.1 million in 2025, with a decline of 34.3% since 2016. The industry has been marked by a consistent decline in both sales and number of employees over the past years, with particularly large drops in 2019 and 2020.
Key Companies
The most important companies in the industry include:
- O Hansen As (10 employees, NOK 7.5 million in sales)
- Sko Huuse As (0 employees, NOK 37.1 million in sales)
- Ph Verdi As (0 employees, NOK 0 in sales)
Most companies have not reported positive sales figures, and several have negative operating results or zero sales. This indicates a weakly competitive industry in Gjøvik.
Economic Overview
Sales and Employees Over Time
| Year | Sales (NOK) | Sales Change (Year-over-Year) | Number of Employees | Employee Change (Year-over-Year) |
|---|---|---|---|---|
| 2016 | 54.9M | - | 88 | - |
| 2017 | 46.0M | -16.2% | 92 | +4.5% |
| 2018 | 43.1M | -6.1% | 81 | -12.0% |
| 2019 | 33.4M | -22.6% | 54 | -33.3% |
| 2020 | 27.7M | -17.1% | 48 | -11.1% |
| 2021 | 27.6M | -0.2% | 42 | -12.5% |
| 2022 | 27.9M | +0.9% | 35 | -16.7% |
| 2023 | 25.2M | -9.6% | 32 | -8.6% |
| 2024 | 24.1M | -4.5% | 31 | -3.1% |
| 2025 | 22.1M | -8.4% | 31 | +0.0% |
Sales have been in constant decline since 2016, with a total decline of 34.3% from 2016 to 2025. The number of employees has also been declining, with a total decline of 68.2% over the same period. The largest decline in sales occurred in 2019, with a decline of 22.6% from 2018 to 2019.
Companies in the Industry
In Gjøvik, there are 7 companies registered within the footwear store industry. The most important companies include:
- Elite As Avd Skoringen Gjøvik (10 employees, NOK 0 in sales)
- Gjøvik Drift As (9 employees, NOK 0 in sales)
- Shoeday Gjøvik (6 employees, NOK 0 in sales)
- O Hansen As (10 employees, NOK 7.5 million in sales)
- Ph Verdi As (0 employees, NOK 0 in sales)
- Sko Huuse As (0 employees, NOK 37.1 million in sales)
- Squishy As (0 employees, NOK 0 in sales)
Most companies have not reported positive sales figures, and several have negative operating results or zero sales. This indicates a weakly competitive industry in Gjøvik.
Business Geography
All companies in the footwear store industry in Gjøvik are registered in Gjøvik. There is 1 area with companies in the industry, and there are 7 companies in total. There are 29 employees in total in the industry, and there is NOK 7.5 million in sales in total.
| Area | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Gjøvik | 7 | 29 | 7.5M |
There are no companies registered in other areas in Gjøvik.
Business Dynamics
There are no bankruptcy registrations for companies in the footwear store industry in Gjøvik. However, several companies have negative operating results or zero sales. This indicates that the industry is marked by a weakly competitive situation.
The most important companies in the industry include:
- O Hansen As (10 employees, NOK 7.5 million in sales)
- Sko Huuse As (0 employees, NOK 37.1 million in sales)
- Ph Verdi As (0 employees, NOK 0 in sales)
Most companies have not reported positive sales figures, and several have negative operating results or zero sales. This indicates a weakly competitive industry in Gjøvik.
Outlook
Outlook for Founders
For founders considering starting a footwear store in Gjøvik, it is important to be aware of the constant declining trends in the industry. Sales have been in constant decline since 2016, with a total decline of 34.3% from 2016 to 2025. The number of employees has also been declining, with a total decline of 68.2% over the same period.
However, it may be possible to find a place in the industry by adapting to local needs or offering unique products. It is also possible to collaborate with local companies to strengthen market position. SmartGrunder can help founders find a place in Gjøvik for this industry.
Outlook for Broader Industry
The broader industry creative, arts, and entertainment activities in Gjøvik has 51 companies and 301 employees in 2026. Sales have been NOK 247.4 million in 2025, with a decline of 19.0% from 2024 to 2025. There is a clear decline in sales and number of employees over time, but the broader industry has a larger number of companies compared to the footwear store industry.
The most important companies in the broader industry include:
- Hvittråd As (43 employees, NOK 42.7 million in sales)
- Kappahl As Avd 326 Cc Gjøvik (21 employees, NOK 25.2 million in sales)
- H & M Hennes & Mauritz As Avd 770 Gjøvik (29 employees, NOK 52.5 million in sales)
The broader industry has a larger number of companies and a more stable sales situation compared to the footwear store industry.
Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hvittråd As | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 42.7M | 43 | NOK 3.9M |
| Kappahl As Avd 326 Cc Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 25.2M | 21 | NOK 2.9M |
| H & M Hennes & Mauritz As Avd 770 Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 52.5M | 29 | NOK 2.4M |
| Dressmann As Avd 115 Cc Mart'n | clothing store | Strandgaten 21 - 23, 2821 Gjøvik | NOK 11.9M | 9 | NOK 1.9M |
| Cubus Cc Mart'n Gjovik Avd 828 | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 20.3M | 11 | NOK 1.9M |
| Rolf Backe As Avd Match Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 14.1M | 14 | NOK 1.8M |
| Backe Retail As Avd Jack & Jones Gjøvik | clothing store | CC-Mart'n Mjøsstranda Nord, 2821 Gjøvik | NOK 10.1M | 9 | NOK 1.5M |
| Rolf Backe As Avd Vila Gjøvik | clothing store | Mjøsstranda Nord|CC-Mart'n, 2821 Gjøvik | NOK 6.2M | 7 | NOK 907.8K |
| Rolf Backe As Avd Storgata Gjøvik | clothing store | Storgata 2A, 2815 Gjøvik | NOK 6.8M | 8 | NOK 876.5K |
| Volt Cc Gjøvik Avd 294 | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 11.9M | 5 | NOK 863.9K |
| Backe Retail As Avd Vero Moda Gjøvik | clothing store | CC-Mart'n Mjøsstranda Nord, 2821 Gjøvik | NOK 5.2M | 6 | NOK 754.8K |
| Lindex As Avd Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 20.5M | 11 | NOK 754.5K |
| Carlings Gjøvik Avd 51f | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 10.4M | 9 | NOK 625.5K |
| Gina Tricot Butikk 431 Cc Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 17.1M | 9 | NOK 524.8K |
| Kjelsrud Herre Cc Mart'n | clothing store | Mjøsstranda Nord, 2821 Gjøvik | NOK 6.8M | 9 | NOK 472.0K |
| Zizzi Norway As Avd Zizzi Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 8.6M | 10 | NOK 468.6K |
| Studio Sisko As | clothing store | Storgata 6, 2815 Gjøvik | NOK 3.3M | 1 | NOK 19.0K |
| Arad Joolaei | clothing store | Fiskekroken 14D, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Awanz As | clothing store | Øvre Torvgate 3, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Baila Oslo As | clothing store | Leif Castbergs veg 3B, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Bilamba Wa Bilamba Bnf | clothing store | Chr. Michelsens gate 16, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Brateng Gjenbruk | second-hand goods store | Dalsjordevegen 133, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Brateng Gjenbruk | second-hand goods store | Dalsjordevegen 133, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Brillenova As | clothing store | Otto Sverdrups veg 8, 2816 Gjøvik | NOK 0 | 0 | NOK 0 |
| Casensia As | clothing store | F. L. Suhrs veg 1, 2819 Gjøvik | NOK 0 | 5 | NOK 0 |
| Change Of Scandinavia Gjøvik | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| Eikstuen Design Garberg | clothing store | Øverbyvegen 105, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Foss Antikk As | second-hand goods store | Paradisvegen 5, 2836 Biri | NOK 0 | 1 | NOK 0 |
| Heidi Linnerud | knit store | Eriksrudvegen 211, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Josefine Gjøvik As | clothing store | Storgata 5, 2815 Gjøvik | NOK 0 | 5 | NOK 0 |
| Mapt 2:0 As | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 9 | NOK 0 |
| Name It Gjøvik 46653 | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| Pikant Under As Avd Gjøvik | clothing store | Storgata 9, 2815 Gjøvik | NOK 0 | 4 | NOK 0 |
| Rudi & Rudi Holding As | clothing store | Øvre Torvgate 3, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Sveum & Co As | clothing store | Kopperudbakken 21, 2818 Gjøvik | NOK 0 | 0 | NOK 0 |
| Ulldotten Garn As | knit store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 5 | NOK 0 |
| Unofficial Lunde | clothing store | Hommelstadvegen 2, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
| Vic Gjøvik Avd 073 | clothing store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| Zagrosflex Fatahi | clothing store | Store Slaggveg 10D, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Zagrosflex Fatahi | clothing store | Store Slaggveg 10D, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
Conclusion
Footwear store industry in Gjøvik is marked by a consistent decline in both sales and number of employees over the past years. There are 7 companies in the industry, and there are 31 employees in total. Sales have been NOK 22.1 million in 2025, with a decline of 34.3% since 2016. However, it may be possible to find a place in the industry by adapting to local needs or offering unique products.
The broader industry creative, arts, and entertainment activities has a larger number of companies and a more stable sales situation compared to the footwear store industry. This can be an advantage for founders considering starting a business activity in Gjøvik.