Footwear Store Industry in Grimstad: A Comprehensive Analysis

In Grimstad, there are now 3 companies within the footwear store industry, with a total of 11 employees and combined sales of NOK 5.2 million. The most dominant organizational form is AS, with two companies together accounting for nearly the entire industry. In recent years, the industry has shown variation in sales and employees, with a significant increase in 2022–2023. At the same time, several companies have been registered with zero sales and employees, which may indicate challenges in marketing or operations.

Sales for the footwear store industry in Grimstad have shown variation in recent years, with a 43% increase from 2021 to 2022 and a further 27% increase in 2023. However, there has been a 21% decline in 2024. The number of employees has been more stable, with a 16.7% decrease from 2024 to 2025, but a 22.2% increase from 2021 to 2022. The EBITDA margin is at 5%, and gross profit is high at 291%.

The three companies in Grimstad within the footwear store industry are:

1. Mørland Sko As Avd Oddensenteret (Vesterled 5) – 6 employees, established in 2006, operates with NOK 5.2 million in sales and NOK 265,500 in EBITDA.
2. Eurosko Odden (Vesterled 5) – 5 employees, established in 1965, has zero sales and employees in reports.
3. Veskehuset Høyer Odden (Odden 1) – 0 employees, established in 2022, also has zero sales and employees.

The organizational form AS is dominant, with two companies together accounting for 11 employees and NOK 5.2 million in sales.

Activity within the footwear store industry in Grimstad is concentrated in the Grimstad area, particularly in Vesterled 5 and Odden 1. These locations are likely important commercial centers in the municipality, which could be advantageous for new companies wishing to establish themselves near existing stores and customers.

None of the three companies in Grimstad within the footwear store industry are registered as bankrupt, indicating relative stability in the industry. However, data shows that Eurosko Odden and Veskehuset Høyer Odden have zero sales and employees, which may indicate challenges in operations or marketing. Sales and number of employees have been variable in recent years, with a significant decline in 2024.

For founders considering establishing themselves in the footwear store industry in Grimstad, it is important to note the variation in sales and employees in recent years. Although the industry showed growth in 2022–2023, there was a decline in 2024. It may be beneficial to analyze the strategies of existing companies, particularly Mørland Sko As, which has shown stable operations. At the same time, attention should be paid to potential challenges represented by companies with zero sales and employees.

The broader creative, arts, and entertainment activities sector in Grimstad has 68 companies, showing that the footwear store industry is a smaller part of this larger group. Sales in this sector have shown a 38.2% decline from 2024 to 2025, while the number of employees has increased by 3.9%. Peer companies such as Match Odden Avd 330 (NOK 8.8 million in sales) and Dressmann As Avd 231 Grimstad (NOK 6.8 million in sales) show that there are competitors with higher sales and EBITDA. At the same time, the footwear store industry has shown better growth in 2022–2023 compared to the broader sector.

The footwear store industry in Grimstad shows both opportunities and challenges for founders. With relatively stable operations and growth in 2022–2023, it may be a good time to establish oneself. At the same time, attention should be paid to companies that have shown declines in sales and employees. It is also important to analyze the broader creative sector to understand how the footwear store industry can compete and develop in the future.