Footwear Retail in Hamar: An Analytical Article on the Industry, Companies, and Outlooks

Industry Overview

In Hamar, there are 7 companies registered within the footwear retail industry, with a total of 45 employees and sales revenue of NOK 119.7 million in 2025. The industry is part of the broader creative, arts, and entertainment activities sector, which has 77 companies in the municipality. This shows that footwear retail is a relatively small but active part of this sector. Outlooks for entrepreneurs and local decision-makers are mixed, with both opportunities and challenges related to the industry's dynamics and competition.

Sales Development (2016–2025):

Employees (2016–2026):

Sales revenue experienced a strong increase from 2017 to 2023, reaching a peak of NOK 127 million in 2024, followed by a decline of 5.7% in 2025. Employee numbers have been more unstable, with a decrease of 27.3% from 2020 to 2021, but an increase of 27.3% from 2022 to 2023. This indicates some level of fluctuations in the industry, which may be due to both market conditions and competitiveness.

There are 7 companies registered in Hamar within the footwear retail industry. The key companies include:

1. Elite As Skoringen Hamar (Vangsvegen 62) – 10 employees, AS-form, not bankrupt.
2. Stadion Reiseeffekter As (Vangsvegen 62) – 8 employees, AS-form, EBITDA of NOK 1.5M.
3. Skotexnæs As Avd Cc Hamar (Vangsvegen 62) – 7 employees, AS-form, EBITDA of NOK 849.4K.
4. Din Sko Avd 1127 Maxi Storsenter (Aslak Bolts gate 48) – 6 employees, NUF-form, EBITDA of NOK 74.0K.
5. Hamar Reiseeffekter As (Aslak Bolts gate 48) – 6 employees, AS-form, EBITDA of NOK -491.0K.
6. Skotexnæs As Avd Maxi (Aslak Bolts gate 48) – 5 employees, AS-form, EBITDA of NOK 620.5K.
7. Hamar Fothelsesenter (Torggata 1) – 1 employee, AS-form, no revenue.

Most companies are organized as AS, with 6 companies and 37 employees. One company is organized as NUF (Din Sko Avd 1127 Maxi Storsenter). There are no bankruptcy registrations in the industry, but some companies have negative EBITDA values, such as Hamar Reiseeffekter As.

All 7 companies in the footwear retail industry in Hamar are located in the Hamar area, with a focus on the following addresses:

• Vangsvegen 62 (6 companies)
• Aslak Bolts gate 48 (4 companies)
• Torggata 1 (1 company)

No companies are registered in other districts or municipalities. The strong concentration in Vangsvegen 62 and Aslak Bolts gate 48 indicates that these areas are important trading and business locations in Hamar. This can be an advantage for entrepreneurs seeking to establish themselves near existing companies.

Bankruptcies and Economic Challenges:

There are no bankruptcies registered in the footwear retail industry in Hamar. This shows that the industry has been relatively stable over time. However, some companies have negative EBITDA values, such as Hamar Reiseeffekter As (EBITDA: NOK -491.0K) and Din Sko Avd 1127 Maxi Storsenter (EBITDA: NOK 74.0K). This may indicate that some companies face economic challenges, even though they are not bankrupt.

Organizational Forms:

Most companies are organized as AS, with 6 companies and 37 employees. One company is organized as NUF (Din Sko Avd 1127 Maxi Storsenter). This shows that the industry is dominated by AS organizations, which are often more common in the business world.

Outlook for Entrepreneurs

Sales Development and Competitiveness:

The industry has shown strong sales growth from 2017 to 2023, reaching a peak of NOK 127 million in 2024. This indicates that there is potential for growth in the footwear retail sector. However, there was a decline of 5.7% in 2025, which may indicate economic challenges or competitiveness from other companies.

Employees and Operational Economics:

The number of employees has been unstable, with a decrease of 27.3% from 2020 to 2021, but an increase of 27.3% from 2022 to 2023. This may indicate that companies have tried to adjust their operational economics after crises or market conditions. Entrepreneurs should be aware of operational economic challenges and how they can ensure stable revenues and profitability.

Creative, Arts, and Entertainment Activities:

The broader creative, arts, and entertainment activities sector in Hamar has 77 companies, with sales revenue of NOK 420.3 million in 2025. This shows that it is a larger and more diversified industry than the footwear retail sector. Sales revenue has shown a decline of 20.8% from 2024 to 2025, which may indicate market conditions or competitiveness.

Peer Companies in the Broader Sector:

There are 40 peer companies in the broader creative, arts, and entertainment activities sector, including:

• New Yorker 80010 Hamar (clothing store, NOK 29.1M sales revenue, 17 employees)
• Stadion 16.32.6 As (clothing store, NOK 24.0M sales revenue, 13 employees)
• H & M Hennes & Mauritz As Avd 874 Hamar (clothing store, NOK 71.6M sales revenue, 29 employees)

These companies can be both competitors and potential partners for entrepreneurs in the footwear retail sector. The broader sector has higher sales revenue, but also a higher degree of sales fluctuations.

Footwear retail industry in Hamar has shown strong sales growth from 2017 to 2023, reaching a peak of NOK 127 million in 2024. However, there was a decline of 5.7% in 2025, which may indicate economic challenges or competitiveness. There are 7 companies in the industry, with 45 employees and no bankruptcies. This shows that the industry has been relatively stable, but entrepreneurs should be aware of operational economic challenges and how they can ensure stable revenues and profitability.

The broader creative, arts, and entertainment activities sector has 77 companies and higher sales revenue, but also a higher degree of fluctuations. Entrepreneurs should consider both the opportunities and challenges in this sector, as well as how they can position themselves relative to existing companies.

SmartGrunder can help entrepreneurs explore addresses in Hamar for the footwear retail industry, and provide advice on how to ensure a good position in the market.