Footwear Store in Indre Østfold

The footwear store industry in Inner Østfold consists of 6 companies, with a mix of AS, ENK, and ANS entities. Sales have been volatile in recent years, with a decline of 13.1% from 2024 to 2025. The number of employees has fallen from 38 in 2016 to 20 in 2026, but there are no bankruptcy registrations among the registered companies. Askim is the most important center for the industry, with 3 companies and 15 employees, while Mysen has 1 company and 4 employees. EBITDA margins vary significantly, with the highest at 7% for Mysen Euro Sko As Avd Eurosko Askim and the lowest at -3% for Veske Compagniet As. The industry shows signs of instability, but there are opportunities for innovation and adaptation in a municipality with a strong industrial background.

The footwear store industry in Inner Østfold has experienced variations in sales and number of employees over time. Sales have fallen by 13.1% from 2024 to 2025, from NOK 16.0M to NOK 13.9M. The number of employees has fallen by 4.8% from 2025 to 2026, from 21 to 20. The most significant sales declines have been in 2020 (-19.1%) and 2022 (-21.9%), while there have been increases in 2021 (+12.3%) and 2023 (+14.3%). EBITDA margins have varied from 0% (Mysen Skomagasin As) to 7% (Mysen Euro Sko As Avd Eurosko Askim). The industry has an average gross margin of 79%, but operational margin has been lower, at 3%.

There are 6 registered companies in the footwear store industry in Inner Østfold, with the following organizational forms:

• AS (4 companies): Mysen Euro Sko As Avd Eurosko Askim, Veske Compagniet As, Thv Rom As, Mysen Skomagasin As
• ANS (1 company): Bundy Ans
• ENK (1 company): Yasfashion Yasmin Abdi Dahir

The most significant companies are:

1. Mysen Euro Sko As Avd Eurosko Askim (Eidsbergveien 5, Askim): 9 employees, NOK 8.5M in sales, EBITDA of NOK 667.4K
2. Veske Compagniet As (Rådhusgata 6, Askim): 4 employees, NOK 2.4M in sales, EBITDA of NOK -84.0K
3. Mysen Skomagasin As (David Blids gate 6, Mysen): 4 employees, NOK 2.4M in sales, EBITDA of NOK 9.0K

Bundy Ans and Yasfashion Yasmin Abdi Dahir have no operating results or employees, which may indicate that they are newly established or in the startup phase.

The footwear store industry is most active in Askim, with 3 companies and 15 employees, while Mysen has 1 company and 4 employees. The key statistics per city:

Askim:

• Number of companies: 3
• Number of employees: 15
• Sales: NOK 13.9M
• EBITDA: NOK 584.4K
• Gross margin: 84%
• Operational margin: 4%

Mysen:

• Number of companies: 1
• Number of employees: 4
• Sales: NOK 2.4M
• EBITDA: NOK 9.0K
• Gross margin: 50%
• Operational margin: 0%

Askim has a higher average sales per employee (NOK 833.5K) compared to Mysen (NOK 598.5K).

The industry has been relatively stable in terms of bankruptcy, with no registered bankruptcies among the 6 companies. Nevertheless, some companies show signs of financial challenges:

• Veske Compagniet As has a negative EBITDA of NOK -84.0K and total equity of NOK -237.0K
• Thv Rom As has an EBITDA margin of 0%, despite a 12% increase in sales in 2024
• Mysen Skomagasin As has an EBITDA margin of 0% and a 7% sales decline in 2025

The most stable companies are Mysen Euro Sko As Avd Eurosko Askim, with an EBITDA margin of 7% and a 2% sales growth in 2024.

Outlook for Entrepreneurs

The footwear store industry in Inner Østfold shows signs of instability, with a decline in sales and number of employees in recent years. Nevertheless, there may be opportunities for entrepreneurs wishing to establish themselves in a municipality with a strong industrial background and existing infrastructure in Askim. It is particularly important to focus on effective cost management and differentiation of offerings, given the low EBITDA margins at several companies. SmartGrunder can help entrepreneurs find suitable locations in the municipality where it is natural to establish themselves in this industry.

The broader creative, arts, and entertainment activities industry in Inner Østfold has 91 companies, compared to 6 companies in the footwear store industry. Sales in this industry have fallen by 40.3% from 2024 to 2025, from NOK 162.4M to NOK 97.0M. The number of employees has also fallen, from 170 in 2024 to 155 in 2025. Nevertheless, the most competitive companies in this industry, such as Match Askimtorget Avd 216 (NOK 11.0M in sales, NOK 2.4M in EBITDA) and Cubus Askim Avd 817 (NOK 17.7M in sales, NOK 1.6M in EBITDA), show that there are opportunities for companies with strong market positions. The footwear store industry has a lower average sales per employee (NOK 633.0K) compared to the creative, arts, and entertainment activities industry (NOK 1.1M).

The footwear store industry in Inner Østfold has been marked by a decline in sales and number of employees in recent years, but there are no bankruptcy registrations among the registered companies. Askim is the main center for the industry, with 3 companies and 15 employees. The most stable companies have an EBITDA margin of 7% and a sales growth of 2%. The industry shows signs of instability, but there are opportunities for entrepreneurs wishing to establish themselves in a municipality with a strong industrial background. SmartGrunder can help entrepreneurs find suitable locations in the municipality where it is natural to establish themselves in this industry.