Footwear store in Kongsberg

Industry Overview

The footwear store industry in Kongsberg consists of 9 companies, with a mix of AS and ENK entities. In recent years, the industry has been marked by variations in sales and number of employees, with a decline in 2019 and a partial recovery in 2021–2022. However, there is a clear decline in 2025, both in sales and number of employees. Some companies, such as Shoeday Kongsberg, have shown positive development with increasing sales and high EBITDA margins, while others, such as Caveman. As, have very low or negative operating results.

The industry has a weak positive development in 2023, but there is a clear decline in 2025. This may indicate increased challenges for companies in the industry, especially in connection with cyclical factors and competition from both local and national players.

Sales and employees in the industry (2016–2025):

Key trends:

• Sales had a sharp decline in 2019 (35.9%), but partially recovered in 2020–2022.
• The number of employees declined in 2019–2020, but increased again in 2021–2022.
• In 2025, there is a clear decline in both sales and number of employees, which may indicate increased challenges for the industry.

EBITDA and operating results:

• Shoeday Kongsberg has a high EBITDA margin of 10%, while other companies, such as Caro & Cris As, have negative operating results and low EBITDA margins.
• Caveman. As has a very low EBITDA margin of -241%, which indicates increased operating costs or low sales power.

List of companies in the footwear store industry in Kongsberg:

Organizational form:

• 5 companies are AS entities, and 4 are ENK entities.
• AS entities have an average of 27 employees and an operating result of -297.2K, while ENK entities have fewer employees and no sales.
• Shoeday Kongsberg is the only company with positive EBITDA and high sales growth.

Business activity distributed across locations in Kongsberg:

Key observations:

• Most companies are located in Kongsberg, with 7 companies and 27 employees.
• Hvittingfoss has two companies, but no employees and no sales.
• There is a clear concentration of activity in Kongsberg, which may indicate that the town is an important marketplace for the footwear store industry.

Bankruptcies and operating results:

• In 2025, there are no bankruptcies in the industry, but several companies have negative operating results.
• Caveman. As has a negative operating result of -70.0K and an EBITDA margin of -241%, which indicates increased operating costs or low sales power.
• Shoeday Kongsberg has a positive EBITDA margin of 10%, which indicates efficient operations.

Operating result per employee:

• Shoeday Kongsberg has an operating result per employee of 1.3M, while other companies have lower values.
• Caro & Cris As has an operating result per employee of -90.8K, which indicates increased operating costs.

Conclusion:

• The industry has a mix of companies with both positive and negative operating results.
• There is a clear variation in operational efficiency, and there is a need to analyze the causes of the negative operating results.

Outlook for Entrepreneurs

Outlook for new companies in the industry:

• There is a clear decline in sales and number of employees in 2025, which may indicate increased challenges for new companies in the industry.
• Shoeday Kongsberg has shown positive development with increasing sales and high EBITDA margin, which can be a good example of efficient operations.
• There is a need to analyze the causes of the negative operating results and how new companies can avoid these challenges.

Recommendation:

• Entrepreneurs should consider locating companies in Kongsberg, where there is a concentration of activity.
• It is important to analyze operational efficiency and financing to avoid negative operating results.
• SmartGrunder can help entrepreneurs find good locations in Kongsberg for this industry.

Overarching industry: creative, arts, and entertainment activities

• The overarching industry has 53 companies, while the footwear store industry has 9 companies.
• Sales in the overarching industry have declined by 37.6% in 2025, while the footwear store industry has declined by 15.0%.
• The number of employees in the overarching industry has declined by 8.4% in 2025, while the footwear store industry has declined by 3.8%.

Peer companies in the overarching industry:

Conclusion:

• The overarching industry has higher sales and more companies, but similar decline in number of employees.
• The footwear store industry has lower sales and fewer companies, but higher operating results per employee in some cases.
• There is a clear variation in operational efficiency between the industries, and there is a need to analyze the causes of this.

The footwear store industry in Kongsberg has a mix of companies with both positive and negative operating results. There is a clear decline in sales and number of employees in 2025, which may indicate increased challenges for the industry. Shoeday Kongsberg has shown positive development with increasing sales and high EBITDA margin, which can be a good example of efficient operations.

The overarching industry, creative, arts, and entertainment activities, has higher sales and more companies, but similar decline in number of employees. There is a clear variation in operational efficiency between the industries, and there is a need to analyze the causes of this.

SmartGrunder can help entrepreneurs find good locations in Kongsberg for this industry, and analyze operational efficiency and financing to avoid negative operating results.