Industry · municipality
Footwear Store in Larvik: Industry Overview and Outlook
Analyzing the Current State and Future Prospects of the Footwear Retail Sector in Larvik Municipality
Industry Dynamics and Challenges
Other Observations
Larvik has a relatively stable industrial structure for shoe stores, with a focus on AS companies. There are no bankrupt companies in the industry, which indicates a certain level of economic stability. However, some companies, such as Morris Nordbyen, show negative EBITDA values, which may indicate economic challenges for certain actors.
Critical points for entrepreneurs:
- Competitiveness: With 6 companies in the industry, it is important to differentiate through unique sales strategies or customer customization.
- Economic risk: Some companies have negative EBITDA values, which may be a signal of necessary economic improvement.
- Location: Activity is concentrated in Larvik, especially on Yttersøveien 2, which can be both an advantage and a challenge for new actors.
Recommendations:
- Analyze competitors' strengths and weaknesses to find room for differentiation.
- Focus on efficient operations and cost control, especially in light of the negative EBITDA values of some companies.
- Develop a strong local presence to leverage the existing customer base in Larvik.
Economic Trends and Indicators
Economic Trends
Sales and Employees:
- Sales: There is a weak positive trend in sales over the past few years, with an increase of +8.1% from 2023 to 2024. However, there is a decline of -3.1% from 2024 to 2025, which may indicate a temporary stagnation.
- Employees: The number of employees has shown a weak declining trend, with a decrease of -3.7% from 2025 to 2026. This may be a result of streamlining or economic pressure.
Economic Indicators:
- EBITDA margin: The industry has an average EBITDA margin of 3%, which indicates a moderate profit margin.
- Gross margin: A high gross margin of 714% indicates that companies have good control over costs related to goods.
- Total debt: There is a debt of NOK 14.7M in the industry, which can be a challenge for new companies.
Conclusion: The industry has a relatively stable economic structure, but there is a need to improve efficiency and increase sales to achieve better profit margins.
Companies in the Shoe Store Industry
Companies in the Industry
There are a total of 6 companies in the shoe store industry in Larvik, with a total number of employees of 26. The most represented organizational forms are AS, with 5 companies. Here is an overview of the most important companies in the industry:
| Company | Address | Number of Employees | EBITDA | Sales |
|---|---|---|---|---|
| Euro Sko Nordbyen | Yttersøveien 2, Larvik | 7 | NOK 0 | NOK 0 |
| Kjell Hovland As | Torget 3, Larvik | 7 | NOK 154.0K | NOK 6.7M |
| Elite As Avd Yttersøveien Larvik | Yttersøveien 2, Larvik | 6 | NOK 561.2K | NOK 8.6M |
| Morris Nordbyen Larvik Avd 6112 Nordbyen Senter | Yttersøveien 2, Larvik | 5 | NOK -48.9K | NOK 3.7M |
| Nordic Icon As | Rekkevik Brygge 50, Larvik | 1 | NOK 28.0K | NOK 2.1M |
| Joy Luck Grethe Larsen | Sigurds gate 4, Larvik | 0 | NOK 0 | NOK 0 |
Observations:
- Euro Sko Nordbyen and Joy Luck Grethe Larsen have no sales or EBITDA, which may indicate that they are not actively operating.
- Elite As Avd Yttersøveien Larvik has the highest EBITDA value of NOK 561.2K, which indicates a good economic performance.
- Morris Nordbyen has a negative EBITDA value, which may be a signal of economic challenges.
Geographic Distribution of Activity
Geographic Distribution
Activity in the shoe store industry in Larvik is concentrated in Larvik, especially on Yttersøveien 2. This is a central location in the city, which can be an advantage for new companies wishing to leverage the existing customer base.
Details about location:
- Larvik: 5 companies, 26 employees, NOK 21.2M operating income, NOK 21.1M sales, NOK 5.8M wages, NOK 495.0K operating profit, NOK 694.3K EBITDA, NOK 150.9M gross profit, NOK -5.7M equity, NOK 14.7M debt, -4% sales growth, 3% EBITDA margin, 34.4K EBITDA per employee, 714% gross profit margin, 2% operating margin.
Conclusion: The concentrated location in Larvik can be both an advantage and a challenge for new companies. It is important to analyze competitors' strengths and weaknesses to find room for differentiation.
Future Outlook for the Industry
Future Outlook
Trend Analysis:
- Sales: There is a weak positive trend in sales over the past few years, with an increase of +8.1% from 2023 to 2024. However, there is a decline of -3.1% from 2024 to 2025, which may indicate a temporary stagnation.
- Employees: The number of employees has shown a weak declining trend, with a decrease of -3.7% from 2025 to 2026. This may be a result of streamlining or economic pressure.
Conclusion: The industry has a relatively stable economic structure, but there is a need to improve efficiency and increase sales to achieve better profit margins. Entrepreneurs should focus on developing unique sales strategies and efficient operations to compete with existing companies.
Comparison with the Parent Industry
Overall Industry: Creative, arts, and entertainment activities have 96 companies in Larvik, with a total number of employees of 277. This is a significantly larger industry than the shoe store industry, which has 6 companies and 26 employees.
Economic Indicators:
- Sales: The overall industry has sales of NOK 264.2M in 2025, which is significantly higher than the shoe store industry.
- Employees: The overall industry has a number of employees of 277, which is significantly higher than the shoe store industry.
- EBITDA: The overall industry has a higher EBITDA margin than the shoe store industry, which indicates that they have better economic results.
Conclusion: The shoe store industry has a relatively stable economic structure, but there is a need to improve efficiency and increase sales to achieve better profit margins. Entrepreneurs should focus on developing unique sales strategies and efficient operations to compete with existing companies.
Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Lager 157 As Avd Larvik | clothing store | Yttersøveien 3, 3274 Larvik | NOK 54.2M | 31 | NOK 3.5M |
| Fronthouse As | clothing store | Jegersborggata 2, 3256 Larvik | NOK 16.7M | 10 | NOK 2.2M |
| Cubus Nordbyen Larvik Avd 844 | clothing store | Yttersøveien 2, 3274 Larvik | NOK 22.8M | 5 | NOK 2.1M |
| Decades Nordbyen Avd 445 | clothing store | Nordbyen Kjøpesenter|Yttersøveien 2, 3274 Larvik | NOK 8.8M | 7 | NOK 1.9M |
| Match Nordbyen Avd 300 | clothing store | Yttersøveien 2, 3274 Larvik | NOK 8.8M | 6 | NOK 1.9M |
| Kappahl As Avd 299 Larvik Amfi | clothing store | Bryggerikvartalet, 3251 Larvik | NOK 15.1M | 10 | NOK 1.7M |
| H & M Hennes & Mauritz As Avd 740 Larvik | clothing store | Yttersøveien 2, 3274 Larvik | NOK 38.2M | 23 | NOK 1.7M |
| Dressmann As Avd 233 Larvik | clothing store | Yttersøveien 2, 3274 Larvik | NOK 10.2M | 8 | NOK 1.6M |
| Dressmann Thon Senter Larvik Avd 249 | clothing store | Jegersborggata 4, 3256 Larvik | NOK 6.8M | 5 | NOK 1.1M |
| Rått Og Sanselig Larvik | clothing store | Bredochs gate 1, 3256 Larvik | NOK 17.0M | 22 | NOK 992.0K |
| Cubus Thon Senter Larvik Avd 928 | clothing store | Bryggerikvartalet, 3274 Larvik | NOK 10.1M | 6 | NOK 941.3K |
| Jack & Jones/vero Moda Larvik 1868 | clothing store | Yttersøveien 2, 3274 Larvik | NOK 10.1M | 10 | NOK 741.9K |
| Lindex As Avd Larvik | clothing store | Yttersøveien 2, 3274 Larvik | NOK 16.1M | 9 | NOK 592.9K |
| Carlings Larvik Avd 52a | clothing store | Nordbyen Kjøpesenter|Yttersøveien 2, 3274 Larvik | NOK 6.4M | 6 | NOK 382.2K |
| Adelin As | clothing store | Kongegata 27, 3256 Larvik | NOK 8.4M | 9 | NOK 316.0K |
| Xlmann As | clothing store | Nansetgata 5, 3256 Larvik | NOK 4.1M | 2 | NOK 316.0K |
| Kaca As | clothing store | Sigurds gate 3, 3256 Larvik | NOK 7.1M | 11 | NOK 298.0K |
| Ørneblikk As | clothing store | Verftsgaten 4, 3290 Stavern | NOK 1.5M | 2 | NOK 244.0K |
| Garnfeene As | knit store | Holmfossveien 12, 3282 Kvelde | NOK 524.0K | 1 | NOK 199.0K |
| Karma Marit Meløy As | clothing store | Kongegata 22, 3256 Larvik | NOK 9.7M | 5 | NOK 169.0K |
| Jannes As | clothing store | Blokkhusveien 2A, 3290 Stavern | NOK 4.5M | 3 | NOK 144.0K |
| Our Interior As | knit store | Nansetgata 16, 3256 Larvik | NOK 2.1M | 1 | NOK 55.0K |
| Motegalleriet As | clothing store | Butikk 2|Skippergaten 6, 3290 Stavern | NOK 4.7M | 0 | NOK 26.0K |
| Aase Ragnhild Strand Giertsen | clothing store | Utsiktsveien 4, 3292 Stavern | NOK 0 | 0 | NOK 0 |
| Anne Schermann | clothing store | Kongegata 26A, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Antikvarius As | second-hand goods store | Skallebergveien 269, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Antikvarius As | second-hand goods store | Skallebergveien 269, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Antikvarius Håkestad | second-hand goods store | Skallebergveien 269, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Antrekkspartner As | clothing store | Nansetgata 13, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Arra Stavern As | clothing store | Rådhusgaten 19A, 3290 Stavern | NOK 0 | 0 | NOK 0 |
| B.young Larvik | clothing store | Jegersborggata 4, 3256 Larvik | NOK 0 | 6 | NOK 0 |
| Bermuda 1383 As | clothing store | Amundrødbakken 2, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Bernina Sysenter Da | knit store | Prinseg 2, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Berserker As | clothing store | Sanden 1, 3264 Larvik | NOK 0 | 0 | NOK 0 |
| Berserker As | clothing store | Sanden 1, 3264 Larvik | NOK 0 | 0 | NOK 0 |
| Brudesalongen Larvik As | clothing store | Jegersborggata 3, 3256 Larvik | NOK 0 | 1 | NOK 0 |
| Cavallerino Lønning | clothing store | Kadettveien 4, 3290 Stavern | NOK 0 | 0 | NOK 0 |
| Cavallerino Lønning | clothing store | Kadettveien 4, 3290 Stavern | NOK 0 | 0 | NOK 0 |
| E Com Alkhatib | clothing store | 0, 3269 Larvik | NOK 0 | 0 | NOK 0 |
| Emma Bäcker Håkonsen | second-hand goods store | Djupedalsfaret 58, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
Conclusion
The shoe store industry in Larvik has a relatively stable economic structure, but there is a need to improve efficiency and increase sales to achieve better profit margins. Entrepreneurs should focus on developing unique sales strategies and efficient operations to compete with existing companies. It is also important to analyze competitors' strengths and weaknesses to find room for differentiation. At the same time, entrepreneurs should be aware of the economic challenges that some companies in the industry are facing and develop strategies to avoid similar challenges.
Competing Companies in the Parent Industry
Additional Observations
Competing companies in the parent industry:
- Lager 157 As Avd Larvik: NOK 54.2M sales, NOK 3.5M EBITDA, 31 employees.
- Fronthouse As: NOK 16.7M sales, NOK 2.2M EBITDA, 10 employees.
- Cubus Nordbyen Larvik Avd 844: NOK 22.8M sales, NOK 2.1M EBITDA, 5 employees.
- Decades Nordbyen Avd 445: NOK 8.8M sales, NOK 1.9M EBITDA, 7 employees.
- Match Nordbyen Avd 300: NOK 8.8M sales, NOK 1.9M EBITDA, 6 employees.
Conclusion: The parent industry has more companies with higher sales and EBITDA than the shoe store industry. Entrepreneurs should analyze these companies' strengths and weaknesses to find room for differentiation.
Competing Companies in the Parent Industry
Additional Observations
Competing companies in the parent industry:
- Kappahl As Avd 299 Larvik Amfi: NOK 15.1M sales, NOK 1.7M EBITDA, 10 employees.
- H & M Hennes & Mauritz As Avd 740 Larvik: NOK 38.2M sales, NOK 1.7M EBITDA, 23 employees.
- Dressmann As Avd 233 Larvik: NOK 10.2M sales, NOK 1.6M EBITDA, 8 employees.
- Dressmann Thon Senter Larvik Avd 249: NOK 6.8M sales, NOK 1.1M EBITDA, 5 employees.
- Rått Og Sanselig Larvik: NOK 17.0M sales, NOK 992.0K EBITDA, 22 employees.
Conclusion: The parent industry has more companies with higher sales and EBITDA than the shoe store industry. Entrepreneurs should analyze these companies' strengths and weaknesses to find room for differentiation.