Footwear Store in Levanger: Industry Analysis and Outlook

Overview of the Industry

The footwear store industry in Levanger is a small but active sector with two registered companies. In recent years, the industry has been marked by fluctuations in sales and number of employees, with a significant decline in 2020 and a gradual increase since. There are no bankruptcy registrations among companies in the industry, but some companies report negative EBITDA margins. The industry falls within the broader creative, arts, and entertainment activities sector, which has a more stable development in terms of number of employees and sales.

Sales and Employees in the Industry (2016–2025):

Sales experienced a significant decline of 25.7% from 2019 to 2020, but have since stabilized with an increase of 7.5% from 2021 to 2022. The number of employees has been declining since 2017, with a significant reduction of 36% from 2021 to 2022. The only company with positive EBITDA margins is Euro Sko Levanger, while Kværnø Sko Levanger reports a negative EBITDA margin of -1%.

Registered Companies in Levanger (2025):

1. Kværnø Sko Levanger AS (Moafjæra 14, Levanger)

• Organizational form: AS
• Employees: 13
• Sales: 9.7M NOK
• EBITDA: -115,000 NOK
• Founded: 1999-02-22

1. Euro Sko Levanger AS (Magneten Shopping Center, Levanger)

• Organizational form: AS
• Employees: 0
• Sales: 3.6M NOK
• EBITDA: 203,600 NOK
• Founded: 1999-01-01

Organizational Form Statistics:

• 100% of the companies in the industry are organized as AS.

Activity Distributed Across Locations in Levanger (2025):

The two companies in the industry are located in Levanger:

• Kværnø Sko Levanger AS is located at Moafjæra 14.
• Euro Sko Levanger AS is located in Magneten Shopping Center.

Bankruptcy Statistics and Company Stability:

• No companies in the industry are registered as bankrupt in 2025.
• Kværnø Sko Levanger AS reports a negative EBITDA margin of -1%, while Euro Sko Levanger AS has a positive EBITDA margin of 5%.
• There have been no major changes in the number of employees or sales over the past two years, except for a significant decline in 2022.
• The companies have a relatively stable financial position, with a high debt ratio for Kværnø Sko (2.1M NOK debt) and lower debt for Euro Sko (1.9M NOK debt).

Outlook for the Industry

Expectations for Entrepreneurs and Investors:

• The industry has been marked by fluctuations in sales and number of employees, but there are no bankruptcy registrations, indicating a certain level of stability.
• The two companies in the industry have different financial health: Kværnø Sko has a negative EBITDA margin, while Euro Sko has a positive margin. This may indicate that Euro Sko has better cost control or higher sales strength.
• It is possible that the industry could improve if the companies can increase efficiency and adapt to consumer trends.
• With a small market share and stable bankruptcy statistics, the industry could be an attractive opportunity for entrepreneurs seeking to establish themselves in a less competitive sector.

Creative, Arts, and Entertainment Activities in Levanger (2025):

• Number of companies: 31
• Number of employees: 125
• Sales: 94.9M NOK

Comparison with the Footwear Store Industry:

• The broader sector has a much higher number of companies (31 vs. 2) and significantly higher sales (94.9M NOK vs. 12.9M NOK).
• The number of employees in the broader sector has been declining since 2019, but with a less severe reduction than in the footwear store industry.
• Peer companies in the broader sector (top 3 by EBITDA):

1. H & M Hennes & Mauritz AS Avd 856 Magneten Levanger (EBITDA: 2.8M NOK, sales: 28.6M NOK)
2. Kappahl AS Avd 377 Levanger (EBITDA: 1.4M NOK, sales: 11.7M NOK)
3. Cubus Levanger Avd 891 (EBITDA: 1.6M NOK, sales: 17.7M NOK)

Conclusion: The broader sector has a more stable development and higher market share, while the footwear store industry is a small but active part of this sector.

The footwear store industry in Levanger is a small but stable sector with two companies. In recent years, the industry has been marked by fluctuations in sales and number of employees, but there are no bankruptcy registrations. The companies have different financial health, and it is possible that the industry could improve if the companies can increase efficiency. The broader creative, arts, and entertainment activities sector has a more stable development and higher market share, which can provide entrepreneurs and investors with better predictability. SmartGrunder can help entrepreneurs find suitable locations and strategies to establish themselves in this sector.