Footwear Store in Lillestrøm: Analysis of Companies, Statistics, and Outlook

Summary

The footwear store industry in Lillestrøm shows both strengths and challenges. The industry has experienced a significant increase in sales in 2025 (80.4% annual growth), but with a more stable workforce of approximately 90 employees in recent years. There are 16 companies registered in the municipality, with AS (12 companies) as the dominant organizational form. There are no bankruptcy registrations in the industry, but some companies experience negative EBITDA or operating profits. Activity is most concentrated in Strømmen, with 7 companies and 56 employees. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.

Economic Overview

Sales and employee development:

• Sales: The industry had a significant increase in 2025, from NOK 173.7 million in 2024 to NOK 313.3 million in 2025 (+80.4%). This is the most significant increase since 2018. In 2020, a decline of 39.6% was recorded, but there has been a gradual increase since 2021.

• Employees: The workforce has varied between 90 and 167 employees in recent years, with stabilization at around 90 employees from 2022 onwards. The most significant decline was recorded in 2021 (16.9%), but there has been a gradual increase since 2022.

Critical assessment: The large sales growth in 2025 may be due to individual company performances, while the workforce has been more stable. It is important to note that the industry has experienced variations in operating profits and EBITDA, which can affect future stability.

Companies in the industry

There are 16 companies registered in Lillestrøm within the footwear store industry. The most important organizational forms are AS (12 companies) and NUF (1 company). Below are some of the most well-known companies:

• Grensen Sko Strømmen (Støperiveien 5, Strømmen): 16 employees, operating profit NOK 12.4 million, EBITDA NOK 12.6 million.
• Eurosko Lillestrøm Torv (Teatergata 14, Lillestrøm): 13 employees, but with zero sales and operating profit.
• Din Sko Avd 1108 Strømmen Storsenter (Støperiveien 5, Strømmen): 10 employees, operating profit NOK -1.2 million, EBITDA NOK 97.6 thousand.

Bankruptcy statistics: There are no bankruptcy registrations in the industry, but some companies experience negative EBITDA or operating profits, such as Morris Lillestrøm Torg and Le'ganz Strømmen As.

Business geography

Activity in the industry is distributed across the following locations in the municipality:

Analysis: Strømmen is the most active area with 7 companies and 56 employees, while Sørumsand has no activity. This indicates that Strømmen is an important node for the industry, with potential resource and customer base distribution.

Business dynamics

Bankruptcy and financial challenges:

• There are no bankruptcy registrations in the industry, which shows a certain level of stability.
• Some companies experience negative EBITDA or operating profits, such as Morris Lillestrøm Torg (EBITDA NOK -65.2 thousand) and Le'ganz Strømmen As (EBITDA NOK -181.0 thousand). This may indicate financial challenges for certain companies, but there is no broader bankruptcy situation.

Critical assessment: Even though there are some companies with negative financial indicators, there is no general bankruptcy situation in the industry. This can be an advantage for entrepreneurs seeking to establish themselves in the municipality.

Reliability and growth:

• The industry has shown a significant increase in sales in 2025, which may indicate a positive development in the future.
• The stabilized workforce (approximately 90 employees) can be an advantage for entrepreneurs seeking to establish themselves in the municipality.

Development trends:

• It is important to be aware of the variations in operating profits and EBITDA recorded for certain companies. Entrepreneurs should consider establishing themselves in areas with high activity, such as Strømmen, where there are 7 companies and 56 employees.

SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry, with a focus on areas with high activity and potential resource distribution.

Creative, arts, and entertainment activities:

• The broader industry has 194 companies in the municipality, which shows a broader activity than the footwear store industry (16 companies).
• Sales in the broader industry had a significant increase in 2024 (NOK 1035.0 million), but a sharp decline was recorded in 2026 (NOK 6.1 million, -99.4% annual growth).
• Peer companies in the broader industry include well-known names such as Voice Norge As Avd Hovedlager Tuen (sales NOK 39.6 million, EBITDA NOK 8.7 million) and H & M Hennes & Mauritz As Avd 719 Støreriv Strømmen (sales NOK 81.1 million, EBITDA NOK 3.7 million).

Contrast to the footwear store industry:

• The footwear store industry has a more stable workforce (approximately 90 employees) compared to the broader industry, which had a decline in the number of employees from 1067 in 2016 to 744 in 2026.
• The footwear store industry has shown a significant increase in sales in 2025, while the broader industry had a sharp decline in 2026. This may indicate that the footwear store industry has a more stable development compared to the broader industry.

The footwear store industry in Lillestrøm shows both strengths and challenges. The industry has experienced a significant increase in sales in 2025, but with a more stable workforce of approximately 90 employees in recent years. There are 16 companies registered in the municipality, with a dominant organizational form AS (12 companies). There are no bankruptcy registrations in the industry, but some companies experience negative EBITDA or operating profits. Activity is most concentrated in Strømmen, with 7 companies and 56 employees. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry, with a focus on areas with high activity and potential resource distribution.