Footwear Store Industry in Lørenskog: A Comprehensive Analysis

In Lørenskog, there are now 10 companies within the footwear store industry, with a total of 34 employees and annual revenues of approximately NOK 44.4 million in 2024. The industry has been marked by significant variations over time, with a sharp decline in sales in 2019 (NOK 40.4M) followed by a gradual increase again in 2025 (NOK 69.7M). There are no registered bankruptcies in the industry, but some companies have zero employees or sales, which may indicate newly established or inactive operations.

Sales and Employees Over Time

• Sales: The industry experienced a sharp increase in 2018 (NOK 83.1M) followed by a decline in 2019 (NOK 40.4M). In 2025, sales increased by 57% compared to 2024 (NOK 69.7M vs. NOK 44.4M).
• Employees: The number of employees has varied between 34 and 40 over time, with stabilization at 34 employees from 2022 through 2026.

Economic Indicators

• Average EBITDA Margin: 7% for the industry in 2024.
• Average Revenue per Employee: NOK 1.3 million in 2024.

Key Companies in the Industry

Organizational Forms

• AS is the most common organizational form (6 companies), with an average revenue per employee of NOK 2.1 million.
• ENK and ANS are less common, with companies that have zero employees or sales (e.g., By Pernille As and Oslo Dance & Fitness Store Ans).

Geographic Distribution

All 10 companies in the industry are registered in Lørenskog, with a focus on the following addresses:

• Bibliotekgata 30 (Eurosko Metro, Elite As Avd Skoringen Metro, Oslo Dance & Fitness Store Ans)
• Gamleveien 88 (Snos Triaden As, Eurosko Lørenskog Storsenter, Ecco Triaden, Elite As Avd Skoringen Triaden, Klasson Salg)

This indicates that Lørenskog town center and Triaden Shopping Center are important commercial areas for the industry.

• No bankruptcies have been reported for the industry in Lørenskog in recent years.
• Fluctuations in operations: Some companies have zero sales or employees (e.g., By Pernille As, Fullout As, Klasson Salg), which may indicate newly established or inactive operations.
• Stable number of employees: Despite variations in sales, the number of employees has remained stable at around 34 over the past five years.

The industry shows growth potential, especially with the strong increase in sales from 2024 to 2025 (57%). However, it is important to be aware of:

• Competition: Strong presence of well-known names such as Ecco and Eurosko.
• Location: Focus on Lørenskog town center and Triaden Shopping Center can be advantageous for new companies.
• Operational risk: Some companies have shown unstable revenues, which could be a warning for entrepreneurs.

• Overarching industry: Creative, Arts, and Entertainment Activities has 119 companies in Lørenskog, compared to 10 companies in the footwear store industry.
• Sales: The overarching industry had NOK 357.7M in 2024, while the footwear store industry had NOK 44.4M – a significant difference.
• Peer companies: Examples of competitors include Match Metro, H&M, and Lindex, which have higher sales and more employees.
• Trends: The overarching industry experienced a sharp decline in 2025 (NOK 263.8M), which could indirectly affect the footwear store industry.

The footwear store industry in Lørenskog shows both opportunities and challenges. With a stable number of employees and growth in sales in 2025, the industry could be attractive for entrepreneurs. However, it is important to be aware of competition and operational risks. SmartGrunder can help find suitable locations and analyze market prospects in Lørenskog.