Industry · municipality
Footwear Retail in Modum: A Detailed Industry Analysis
Economy, Businesses, and Opportunities for Entrepreneurs in Modum Municipality
Brief Overview of the Footwear Retail Industry in Modum
Industry Overview
In Modum, there is one registered business within the footwear retail industry: Eurosko Vikersund. This single business is a AS with 5 employees and is registered in Vikersund. The industry has been marked by significant variations in sales and number of employees over time, with a peak in 2018 and a decline since 2019. Although there are no registered bankruptcies in the industry, data shows a weakly dynamic sector with a limited number of actors.
Economic Overview: Sales and Employees Over Time
Sales and Employees Over Time
Sales in the industry have been unstable, with a peak of NOK 12.3 million in 2018, followed by a sharp decline to NOK 5.3 million in 2025. Number of employees has also been variable, decreasing from 10 employees in 2016 to 4 employees since 2019. The most significant change was recorded in 2018→2019, where sales fell by 58.7%, while the number of employees fell by 50%.
Table: Sales and Employees per Year
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 7.5M | 10 |
| 2017 | 6.9M | 10 |
| 2018 | 12.3M | 8 |
| 2019 | 5.1M | 4 |
| 2020 | 3.9M | 4 |
| 2021 | 4.9M | 4 |
| 2022 | 5.1M | 4 |
| 2023 | 5.5M | 4 |
| 2024 | 5.2M | 4 |
| 2025 | 5.3M | 4 |



Companies in the Footwear Retail Industry in Modum
Registered Businesses in the Industry
There is one registered business within footwear retail in Modum: Eurosko Vikersund. The business is a AS with the following details:
- Incorporation Date: 1965-12-31
- Number of Employees: 5
- Bankruptcies: Not registered
- Address: Vikersundgata 31, Vikersund
- Organization Number: 971,8M
Table: Business Organization Forms in the Industry
| Organization Form | Number of Businesses | Number of Employees |
|---|---|---|
| AS | 1 | 5 |
Geographic Distribution of Activity in Modum
Geographic Distribution of Activity
All activities within footwear retail in Modum are concentrated in Vikersund. There is one business and 5 employees registered in this neighborhood. No activity is registered in other neighborhoods or locations in the municipality.
Table: Geographic Distribution
| Neighborhood/Location | Number of Businesses | Number of Employees |
|---|---|---|
| Vikersund | 1 | 5 |

Dynamics and Stability in the Industry
Industry Dynamics
The industry has been marked by stable levels since 2019, with 4 employees and sales of approximately NOK 5 million per year. There are no registered bankruptcies in the industry, and the single business has been in operation since 1965. There have been no new businesses registered in the industry since 2016, indicating a weakly dynamic sector with a limited number of actors.
Outlook for Entrepreneurs in the Footwear Retail Industry
Outlook for Entrepreneurs
For entrepreneurs considering starting a business within footwear retail in Modum, the following points are important to note:
- Small Market Size: There is only one business in the industry, indicating a small market size and potentially limited competition.
- Stable Levels: Sales and number of employees have been stable since 2019, which could be an advantage for a new actor seeking to establish themselves.
- Bankruptcy Security: There are no registered bankruptcies in the industry, indicating a relatively stable sector.
SmartGrunder can help entrepreneurs find suitable locations and develop strategies that align with the local market dynamics.
Outlook in the Creative, Arts, and Entertainment Activities Sector
Creative, arts, and entertainment activities are a broader sector in Modum with 26 businesses, compared to one business in the footwear retail industry. Sales in this sector have been NOK 29.4 million in 2025, while footwear retail has only NOK 5.3 million. The number of employees in the sector has also been higher, with 36 employees in 2026.
Table: Peer Businesses in the Creative, Arts, and Entertainment Activities Sector
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | |
|---|---|---|---|---|---|
| Herreavdelingen As | Lilleåsgata, 3340 Åmot | 8.0M | 5 | 487.0K | |
| My Profil As | Lampeveien 14, 3340 Åmot | 5.3M | 4 | 19.0K | |
| Monett As | Vikersundgata 28, 3370 | 3.2M | 7 | 7.0K | |
| Zavanna Vikersund Avd 553 | Vikersundgata | Vivasenteret, 3370 | 3.5M | 7 | -408.6K |
| Ma So As | Vikersundgata 32, 3370 | 4.4M | 5 | -129.0K |
Conclusion: While the footwear retail industry is small and stable, the creative, arts, and entertainment activities sector is more dynamic with more businesses and higher sales. Entrepreneurs should consider leveraging this broader sector to find potential partners or market segments.



Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Herreavdelingen As | clothing store | Lilleåsgata, 3340 Åmot | NOK 8.0M | 5 | NOK 487.0K |
| My Profil As | clothing store | Lampeveien 14, 3340 Åmot | NOK 5.3M | 4 | NOK 19.0K |
| Monett As | clothing store | Vikersundgata 28, 3370 | NOK 3.2M | 7 | NOK 7.0K |
| Anemone Design, Anne Hovland Sandum | knit store | Heggenveien 334, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Athala Al Madhi | clothing store | Bjørkebakken 8B, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Athala Al Madhi | clothing store | Bjørkebakken 8B, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Borrelås.no As | knit store | Øvregata 28, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Borrelås.no As | knit store | Øvregata 28, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Brightbizstudio Gani | clothing store | Steinspranget 15, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Brightbizstudio Gani | clothing store | Steinspranget 15, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Cehit A Berit Gravermoen | knit store | Vikersundgata 23, 3370 | NOK 0 | 0 | NOK 0 |
| Grøstad Brukt Og Antikk | second-hand goods store | Korsbøenveien 279, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Grøstad Brukt Og Antikk | second-hand goods store | Korsbøenveien 279, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Kevin Horgmo Merch | clothing store | Eikerveien 85, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Kristiansen Garndigger | clothing store | c/o Monica H Kristiansen|Åsveien 215, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Kristiansen Garndigger | clothing store | c/o Monica H Kristiansen|Åsveien 215, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Loop Clothes Noah Fjellheim | clothing store | Dyrgravveien 13, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Loop Clothes Noah Fjellheim | clothing store | Dyrgravveien 13, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Oxana Gurina Lunstil | second-hand goods store | c/o Oxana Gurina|Røsteveien 4, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Utstyrsboden Gina Formo | knit store | Vikersundgata, 3370 | NOK 0 | 5 | NOK 0 |
| Wilhelmines | clothing store | Vikersundgata 10, 3370 | NOK 0 | 0 | NOK 0 |
| Åmot Antikk Og Auksjon Roger Sunne Nilsen | second-hand goods store | Lilleåsgata 9, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Ojs Invest As | clothing store | Lampeveien 7, 3340 Åmot | NOK 0 | 0 | NOK -70.0K |
| Ma So As | clothing store | Vikersundgata 32, 3370 | NOK 4.4M | 5 | NOK -129.0K |
| Zavanna Vikersund Avd 553 | clothing store | Vikersundgata|Vivasenteret, 3370 | NOK 3.5M | 7 | NOK -408.6K |
Conclusion and Future Outlook
Conclusion
The footwear retail industry in Modum is a small but stable sector with one business and 5 employees. Sales have been unstable over time, but there are no registered bankruptcies. For entrepreneurs, it is important to consider both the opportunities and challenges of a small market size. The creative, arts, and entertainment activities sector in Modum is more dynamic and can provide businesses in the footwear retail industry with opportunities for collaboration or development of new market segments. SmartGrunder can help find suitable locations and strategies to establish oneself in the municipality.