Footwear Store in Moss: Analysis of Companies, Statistics, and Outlook

Footwear Store in Moss is an industry with both stability and variation in its development. In 2025, the municipality had 18 registered companies in the sector, but only 16 are documented with detailed figures. In recent years, there has been an increase in both sales and number of employees, especially from 2024 to 2026. This indicates a gradual recovery after a period of decline in 2020–2021. At the same time, data shows that some companies have negative results or high debt, which may affect the sector's future dynamics.

Sales and employees in the industry

Sales experienced a sharp decline of 24.2% in 2020, but the recovery has been gradual. From 2022 to 2025, sales increased by 60.3%, indicating a stable recovery after the crisis. The number of employees decreased by 29.8% from 2024 to 2025, but increased by 29.8% from 2025 to 2026. This may be due to increased activity in 2026 or workforce adjustments in companies.

There are 16 documented companies in the industry, with a mix of AS (11 companies) and NUF (1 company). The most well-known companies include:

• Soma Sko As (multiple departments, 18–10 employees, high EBITDA margin)
• J A Magnussen Drift As (larger department, but zero sales and employees in 2025)
• Din Veske As (negative EBITDA and high debt)
• Magnussen Spesialsko Moss (new company with positive EBITDA)

Organizational forms

• AS (11 companies): 77 employees, 56.8M operating income, 1.5M EBITDA, 2203% gross profit margin.
• NUF (1 company): 0 employees, 86.7M operating income, 0 EBITDA.

Most companies have high gross profit margins, but variation in EBITDA and debt. Soma Sko As and Magnussen Spesialsko Moss stand out as stable actors, while J A Magnussen Drift As and Din Veske As face challenges.

Distribution of activity in the municipality

Activity in the industry is concentrated in Moss, with 11 companies and 77 employees. The key addresses include:

• Varnaveien 35, Moss (Soma Sko As Avd Skoland)
• Solgaard skog 86, Moss (J A Magnussen Drift As)
• Patterødveien 2, Moss (Soma Sko As Avd Eurosko Mosseporten)
• Carlbergveien 6B, Moss (Din Veske As)
• Dronningens gate 3-7, Moss (Morris Moss Amfi Avd 6107 Moss Amfi)

Most companies are located in central areas, indicating a focus on accessibility and customer access.

Operational dynamics and bankruptcy statistics

• Bankruptcy: No companies in the industry are registered as bankrupt in 2025, but Din Veske As has negative EBITDA (-4%) and high debt (2.5M NOK).
• Stable companies: Soma Sko As and Magnussen Spesialsko Moss have positive EBITDA (4–10%) and low debt.
• Unstable companies: J A Magnussen Drift As has zero sales and employees, while Eplenektar Invest As has negative EBITDA (-271%) and high debt (1.7M NOK).

The industry shows a mix of stable and unstable companies, but there are no major bankruptcy challenges in 2025.

Footwear Store in Moss shows potential for growth, especially after the increase in sales and employees from 2022 to 2025. Stable companies like Soma Sko As and Magnussen Spesialsko Moss can be good models for new entrepreneurs. However, entrepreneurs should be aware of financial challenges, such as those experienced by Din Veske As and Eplenektar Invest As. It is also possible to utilize central locations in Moss to reach customers. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.

Comparison with the broader industry

The municipality has 148 companies in creative, arts, and entertainment activities, while footwear store has 18 companies. Sales in the broader industry decreased by 15.6% from 2024 to 2025, while footwear store had an increase of 19.7% in the same period. The EBITDA margin in footwear store (2–10%) is higher than in the broader industry (0–10%).

Peer companies in the broader industry

These companies have higher sales than most footwear store companies, but similar EBITDA margins. This suggests that creative industries in Moss have growth potential, but with variation in financial stability.

Footwear Store in Moss shows a mix of stable and unstable companies, but there is a clear recovery after the crisis. Entrepreneurs should consider locating in central areas and focusing on financial stability. At the same time, they can benefit from the broader creative industry in the municipality, which has higher sales but similar EBITDA margins. SmartGrunder can help find suitable addresses and strategies to establish themselves in this industry.