Footwear Store Industry in Nordre Follo: A Comprehensive Analysis

Industry Overview

In Nordre Follo, there are 8 companies operating within the footwear store industry, with a total of 57 employees in 2026. The industry has experienced highly variable development in recent years, with a significant decline in sales revenue from 2019 (NOK 85.4 million) to 2025 (NOK 17.6 million). This is partly due to a sharp decline in 2022 (NOK 34.0 million), which had an annual decline of 53.3%. Employees have also been on a downward trend, with a decrease of 13.8% from 2020 to 2021.

The industry is most active in Ski, where 5 companies operate with 51 employees and a combined sales revenue of NOK 16.6 million. Kolbotn has 1 company, but there is no activity in the form of sales or operating profit.

Critical point: The industry has been marked by larger companies with negative EBITDA (e.g., Morris Ski Storsenter Avd 7115 with NOK -66.4 thousand) and companies with zero sales (e.g., Skechers Retail Ski and Euro Sko Kolbotn). This indicates a high level of uncertainty in the industry.

Sales Development:

Employee Development:

Conclusion: The industry had a strong increase in 2018-2019, but has since been marked by significant declines, especially in 2022. Employees have been on a downward trend, with a decrease of 23.3% from 2016 to 2026.

List of companies in Nordre Follo within the footwear store industry:

1. Euro Sko Ski (Jernbanesvingen 6, Ski) – AS, 20 employees, operating profit NOK 0, EBITDA NOK 0.
2. Morris Ski Storsenter Avd 7115 Ski (Jernbanesvingen 6, Ski) – AS, 9 employees, operating profit NOK -119.8 thousand, EBITDA NOK -66.4 thousand.
3. Elite As Avd Skoringen Ski (Jernbanesvingen 6, Ski) – AS, 8 employees, operating profit NOK 594.3 thousand, EBITDA NOK 755.9 thousand.
4. Skechers Retail Ski (Jernbaneveien 6, Ski) – AS, 8 employees, operating profit NOK 0, EBITDA NOK 0.
5. Euro Sko Kolbotn (Kolbotnveien 23, Kolbotn) – AS, 7 employees, operating profit NOK 0, EBITDA NOK 0.
6. Shoeday Ski Storsenter (Jernbanesvingen 6, Ski) – AS, 6 employees, operating profit NOK 0, EBITDA NOK 0.
7. Bianco Footwear Borg (Klokkergårdveien 37, Kolbotn) – AS, 0 employees, operating profit NOK 0, EBITDA NOK 0.
8. Ikaros Holø (Lysneveien 14A, Ski) – ENK, 0 employees, operating profit NOK 0, EBITDA NOK 0.

Organizational form: 6 of the 8 companies are AS, with a total number of employees of 58. The remaining are ENK (sole proprietorships).

Ski is the most important area for the footwear store industry in Nordre Follo, with 5 companies and 51 employees. The main companies are:

• Euro Sko Ski (20 employees, NOK 16.6 million in sales)
• Elite As Avd Skoringen Ski (8 employees, NOK 11.6 million in sales)
• Morris Ski Storsenter Avd 7115 Ski (9 employees, NOK 5.0 million in sales)

Kolbotn has 1 company (Euro Sko Kolbotn), but there is no activity in the form of sales or operating profit. This shows that Ski is the only area with activity in the industry.

Bankruptcies and operating profit:

• No bankruptcies have been registered in the industry in Nordre Follo.
• Morris Ski Storsenter Avd 7115 Ski has a negative EBITDA (NOK -66.4 thousand) and operating profit NOK -119.8 thousand.
• Skechers Retail Ski and Euro Sko Kolbotn have no sales or operating profit.

Conclusion: The industry has been marked by larger companies with negative EBITDA and companies with zero sales. This indicates a high level of uncertainty in the industry, but there are no bankruptcies registered.

Outlook for Founders

Short-term outlook: The industry has been marked by a significant decline in sales and number of employees in recent years, especially in 2022. This shows that the industry is uncertain and can be challenging for new companies.

Long-term outlook: Ski is the only area with activity in the industry, and it may be possible to find a place in this area. This can be an opportunity for new companies wishing to establish themselves in Nordre Follo.

Recommendation: Founders should consider opportunities in Ski and be aware of the large declines in sales and number of employees. It can be challenging to start a company in this industry, but it can also be possible if you have a strong strategy and good location.

Contrast to the footwear store industry:

• Creative, arts, and entertainment activities have 131 companies in Nordre Follo, while footwear store has 8 companies.
• Sales revenue for creative, arts, and entertainment activities has been NOK 832.0 million in 2016 and NOK 255.1 million in 2025.
• Employees for creative, arts, and entertainment activities have been 646 in 2016 and 487 in 2026.

Peer companies:

Conclusion: Creative, arts, and entertainment activities are a much larger industry than footwear store in Nordre Follo. This shows that creative, arts, and entertainment activities are an important industry in the municipality, while footwear store is less active.

Footwear store industry in Nordre Follo has been marked by significant decline in sales and number of employees in recent years, especially in 2022. This shows that the industry is uncertain and can be challenging for new companies. Ski is the only area with activity in the industry, and it may be possible to find a place in this area. This can be an opportunity for new companies wishing to establish themselves in Nordre Follo.

Recommendation: Founders should consider opportunities in Ski and be aware of the large declines in sales and number of employees. It can be challenging to start a company in this industry, but it can also be possible if you have a strong strategy and good location.