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Footwear Store Industry in Oslo: Market Analysis and Outlook

Published 22.09.2026

Companies, Sales, and Employment Trends in the Footwear Store Sector in Oslo

Executive Summary

The footwear store industry in Oslo is an important part of the city's retail sector. There are 145 registered companies in this industry, with a total of 609 employees and annual revenue of 711.5 million NOK. The industry has been marked by variations in revenue and employment over time, with a decline in both revenue and number of employees since 2019. At the same time, two bankruptcies have been registered in the industry, which shows a certain degree of dynamism and risk. The broader creative, arts, and entertainment activities sector, however, has a larger scale and shows different development trends.

Economic Overview

Over time, revenue in the footwear store industry in Oslo has shown variations. The highest revenue was recorded in 2019 at 1.261.9 million NOK, but there has been a significant decline since then, with revenue at 577 million NOK in 2025. The number of employees has also shown a decline, from 1,060 employees in 2016 to 579 employees in 2025. The EBITDA margin has varied between 6% and 10%, while the gross profit has been as high as 902%. This shows that the industry has a high degree of variations in financial results over time.

Sales over time — footwear store — Oslo
Sales over time — footwear store
Number of companies — footwear store — Oslo
Number of companies — footwear store
Employees over time — footwear store — Oslo
Employees over time — footwear store

Companies in the Industry

There are 16 companies registered in the footwear store industry in Oslo, with a mix of different organizational forms. The most common organizational forms are AS, with 62 companies, and employees in the form of 602 employees. Examples of companies in the industry include Grændsens Skotøimagazin As, Euro Sko Storo As Avd Eurosko, and Sapatos As Avd Oslo. These companies have varying financial results, with revenue ranging from 65.2 million NOK to 35.3 million NOK. Some companies also have negative EBITDA values, which shows variations in operating results.

Sales by organisation form — footwear store — Oslo
Sales by organisation form — footwear store
Employees by organisation form — footwear store — Oslo
Employees by organisation form — footwear store

Business Geography

All activities in the footwear store industry in Oslo are concentrated in the city of Oslo itself. There are 65 companies and 609 employees registered in Oslo, with revenue of 711.5 million NOK. This shows that the industry is strongly concentrated in a single city district, which can be an advantage for websites and websites that want to establish themselves in Oslo. There is also a high degree of variations in financial results, with an EBITDA margin of 6% and a gross profit of 902%.

Companies by place — footwear store — Oslo
Companies by place — footwear store

Business Dynamism

There have been two bankruptcies registered in the footwear store industry in Oslo. These companies have a total revenue of 3.4 million NOK, but no employees and a negative EBITDA of -364,000 NOK. This shows that the industry has a certain degree of risk, but there are also a number of companies with positive financial results. It is important to note that bankruptcies can negatively affect the industry, but there are also opportunities for new companies that want to establish themselves in Oslo.

Bankruptcies by place — footwear store — Oslo
Bankruptcies by place — footwear store

Outlook

For entrepreneurs considering establishing themselves in the footwear store industry in Oslo, it is important to be aware of the variations in revenue and employment over time. The industry has shown a decline in both revenue and number of employees since 2019, which can be a challenge. At the same time, there are a number of companies with positive financial results, which shows that there are opportunities for new companies. It is also important to be aware of bankruptcies and variations in financial results, which can negatively affect the industry.

Outlook for the Broader Sector

The broader creative, arts, and entertainment activities sector in Oslo has a larger scale than the footwear store industry, with 1,922 companies. Revenue in this sector has shown a decline since 2020, but there has also been a certain degree of variations in employment over time. The sector has a higher revenue than the footwear store industry, but there has also been a higher degree of variations in financial results. This shows that there are opportunities for new companies in this sector, but it is also important to be aware of the variations in revenue and employment over time.

Sales in the parent industry — kreative, kunst og underholdningsaktiviteter — Oslo
Sales in the parent industry — kreative, kunst og underholdningsaktiviteter
Companies in the parent industry — kreative, kunst og underholdningsaktiviteter — Oslo
Companies in the parent industry — kreative, kunst og underholdningsaktiviteter
Employees in the parent industry — kreative, kunst og underholdningsaktiviteter — Oslo
Employees in the parent industry — kreative, kunst og underholdningsaktiviteter

Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)

CompanyIndustryAddressSalesEmployeesEBITDA
Inditex Norge As Avd Øvre Slottsgateclothing storeØvre Slottsgate 12, 0157 OsloNOK 415.9M138NOK 83.3M
Villoid Asclothing storeKarenslyst allé 16, 0278 OsloNOK 518.1M111NOK 49.0M
Inditex Norge As Avd Bogstadveienclothing storeBogstadveien 12, 0355 OsloNOK 218.4M74NOK 43.8M
Redress Asclothing storeEilert Sundts gate 41, 0355 OsloNOK 249.3M31NOK 39.3M
Sillysanta Asclothing storeLilletorget 1, 0184 OsloNOK 153.1M11NOK 23.2M
Ubr Scandinavia Asknit storeBirgitte Hammers vei 3F, 1167 OsloNOK 119.4M16NOK 16.7M
Messel & Wildhagens Antikvariat Assecond-hand goods storeSkovveien 39A, 0258 OsloNOK 12.5M0NOK 12.8M
Ellos Norway Asclothing storec/o CSC (Norway) AS|Bryggegata 6, 0250 OsloNOK 640.7M0NOK 11.6M
H & M Hennes & Mauritz As Avd 885 Karl Johans Gateclothing storeKarl Johans gate 14, 0154 OsloNOK 181.3M101NOK 8.2M
Ferner Jacobsen Aktieselskap Avd Osloclothing storeStortingsgata 14, 0161 OsloNOK 122.9M46NOK 8.1M
H & M Hennes & Mauritz As Avd 722 Oslo Cityclothing storeStenersgata 1, 0050 OsloNOK 176.6M106NOK 8.0M
Woolland Asclothing storeLilleakerveien 2E, 0283 OsloNOK 86.9M81NOK 7.6M
Oslobunaden Asnational clothing storePilestredet 8, 0180 OsloNOK 35.7M11NOK 6.7M
Lager 157 As Avd Oslo Storgataclothing storeStorgata 20, 0184 OsloNOK 94.2M55NOK 6.1M
Departments & Stores Norway Asclothing storeNedre Slottsgate 8, 0157 OsloNOK 154.9M112NOK 6.0M
Nlm Miljø Assecond-hand goods storeSinsenveien 25, 0572 OsloNOK 27.0M50NOK 5.6M
Kappahl As Avd 342 Oslo Cityclothing storeStenersgaten 1, 0050 OsloNOK 45.3M41NOK 5.2M
B.young Sentralbanestasjonenclothing storeJernbanetorget 1, 0154 OsloNOK 71.2M15NOK 5.1M
For Men As Avd Osloclothing storeLilleakerveien 16, 0283 OsloNOK 59.6M37NOK 5.1M
Fretex International Assecond-hand goods storeOle Deviks vei 50, 0668 OsloNOK 134.9M0NOK 5.0M
Hunkemöller Norway As Avd Tollbugataclothing storec/o TMF Norway AS|Tollbugata 27, 0157 OsloNOK 20.8M12NOK 4.7M
Cubus Oslo City Avd 804clothing storeStenersgata 1, 0050 OsloNOK 43.1M31NOK 4.0M
Follestad Trend As Avd Follestad Karl Johanclothing storeAkersgata 35, 0158 OsloNOK 54.6M33NOK 3.8M
Mango Norge As Avd Storo Storsenterclothing storeVitaminveien 7, 0485 OsloNOK 51.1M17NOK 3.8M
For Men Holding Asclothing storeLilleakerveien 25, 0283 OsloNOK 12.6M5NOK 3.7M
Frøken Dianas Salonger Asclothing storeMarkveien 56, 0550 OsloNOK 43.1M18NOK 3.5M
Helmo Invest Asclothing storeRisalléen 25, 0374 OsloNOK 4.0M1NOK 3.5M
H & M Hennes & Mauritz As Avd 718 Storoclothing storeVitaminveien 7, 0485 OsloNOK 76.4M43NOK 3.5M
H & M Hennes & Mauritz As Avd 860 H&m Gårdenclothing storeBogstadveien 11, 0355 OsloNOK 76.4M62NOK 3.5M
Match Storo Avd 254clothing storeVitaminveien 7, 0485 OsloNOK 15.4M16NOK 3.4M
Olivias Verden Storo Asclothing storeVitaminveien 7-9, 0485 OsloNOK 17.3M14NOK 3.4M
Cubus Thon Senter Storo Avd 803clothing storeVitaminveien 7-9, 0485 OsloNOK 35.5M16NOK 3.3M
Follestad Trend As Avd Bogstadveienclothing storeBogstadveien 10, 0355 OsloNOK 44.7M24NOK 3.1M
Aspeli Asclothing storeGrundingen 4, 0250 OsloNOK 33.4M9NOK 3.1M
Cubus Bryn Oslo Avd 811clothing storeØstensjøveien 79, 0667 OsloNOK 33.0M16NOK 3.1M
Companys Byporten Asclothing storeBiskop Gunnerus' gate 6, 0155 OsloNOK 24.4M12NOK 3.1M
Follestad Trend As Avd Web Shopclothing storeAkersgata 28, 0158 OsloNOK 43.3M36NOK 3.0M
H & M Hennes & Mauritz As Avd 672 & Other Stories Valkyriengaclothing storeValkyriegata 1, 0366 OsloNOK 66.8M31NOK 3.0M
Malita Asclothing storeFrognerveien 4, 0257 OsloNOK 24.2M13NOK 3.0M
Match Lambertseter Avd 329clothing storeLambertseter senter,|Cecilie Thoresens vei 17-21, 1153 OsloNOK 13.2M13NOK 2.9M

Conclusion

The footwear store industry in Oslo is an important part of the city's retail sector, with a mix of companies with varying financial results. There has been a decline in both revenue and number of employees since 2019, which can be a challenge for new companies. At the same time, there are a number of companies with positive financial results, which shows that there are opportunities for new companies. It is also important to be aware of bankruptcies and variations in financial results, which can negatively affect the industry. SmartGrunder can help entrepreneurs find good addresses in Oslo for this industry.