Industry · municipality
Footwear Store Industry in Oslo: Market Analysis and Outlook
Companies, Sales, and Employment Trends in the Footwear Store Sector in Oslo
Executive Summary
The footwear store industry in Oslo is an important part of the city's retail sector. There are 145 registered companies in this industry, with a total of 609 employees and annual revenue of 711.5 million NOK. The industry has been marked by variations in revenue and employment over time, with a decline in both revenue and number of employees since 2019. At the same time, two bankruptcies have been registered in the industry, which shows a certain degree of dynamism and risk. The broader creative, arts, and entertainment activities sector, however, has a larger scale and shows different development trends.
Economic Overview
Over time, revenue in the footwear store industry in Oslo has shown variations. The highest revenue was recorded in 2019 at 1.261.9 million NOK, but there has been a significant decline since then, with revenue at 577 million NOK in 2025. The number of employees has also shown a decline, from 1,060 employees in 2016 to 579 employees in 2025. The EBITDA margin has varied between 6% and 10%, while the gross profit has been as high as 902%. This shows that the industry has a high degree of variations in financial results over time.



Companies in the Industry
There are 16 companies registered in the footwear store industry in Oslo, with a mix of different organizational forms. The most common organizational forms are AS, with 62 companies, and employees in the form of 602 employees. Examples of companies in the industry include Grændsens Skotøimagazin As, Euro Sko Storo As Avd Eurosko, and Sapatos As Avd Oslo. These companies have varying financial results, with revenue ranging from 65.2 million NOK to 35.3 million NOK. Some companies also have negative EBITDA values, which shows variations in operating results.


Business Geography
All activities in the footwear store industry in Oslo are concentrated in the city of Oslo itself. There are 65 companies and 609 employees registered in Oslo, with revenue of 711.5 million NOK. This shows that the industry is strongly concentrated in a single city district, which can be an advantage for websites and websites that want to establish themselves in Oslo. There is also a high degree of variations in financial results, with an EBITDA margin of 6% and a gross profit of 902%.

Business Dynamism
There have been two bankruptcies registered in the footwear store industry in Oslo. These companies have a total revenue of 3.4 million NOK, but no employees and a negative EBITDA of -364,000 NOK. This shows that the industry has a certain degree of risk, but there are also a number of companies with positive financial results. It is important to note that bankruptcies can negatively affect the industry, but there are also opportunities for new companies that want to establish themselves in Oslo.

Outlook
For entrepreneurs considering establishing themselves in the footwear store industry in Oslo, it is important to be aware of the variations in revenue and employment over time. The industry has shown a decline in both revenue and number of employees since 2019, which can be a challenge. At the same time, there are a number of companies with positive financial results, which shows that there are opportunities for new companies. It is also important to be aware of bankruptcies and variations in financial results, which can negatively affect the industry.
Outlook for the Broader Sector
The broader creative, arts, and entertainment activities sector in Oslo has a larger scale than the footwear store industry, with 1,922 companies. Revenue in this sector has shown a decline since 2020, but there has also been a certain degree of variations in employment over time. The sector has a higher revenue than the footwear store industry, but there has also been a higher degree of variations in financial results. This shows that there are opportunities for new companies in this sector, but it is also important to be aware of the variations in revenue and employment over time.



Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Inditex Norge As Avd Øvre Slottsgate | clothing store | Øvre Slottsgate 12, 0157 Oslo | NOK 415.9M | 138 | NOK 83.3M |
| Villoid As | clothing store | Karenslyst allé 16, 0278 Oslo | NOK 518.1M | 111 | NOK 49.0M |
| Inditex Norge As Avd Bogstadveien | clothing store | Bogstadveien 12, 0355 Oslo | NOK 218.4M | 74 | NOK 43.8M |
| Redress As | clothing store | Eilert Sundts gate 41, 0355 Oslo | NOK 249.3M | 31 | NOK 39.3M |
| Sillysanta As | clothing store | Lilletorget 1, 0184 Oslo | NOK 153.1M | 11 | NOK 23.2M |
| Ubr Scandinavia As | knit store | Birgitte Hammers vei 3F, 1167 Oslo | NOK 119.4M | 16 | NOK 16.7M |
| Messel & Wildhagens Antikvariat As | second-hand goods store | Skovveien 39A, 0258 Oslo | NOK 12.5M | 0 | NOK 12.8M |
| Ellos Norway As | clothing store | c/o CSC (Norway) AS|Bryggegata 6, 0250 Oslo | NOK 640.7M | 0 | NOK 11.6M |
| H & M Hennes & Mauritz As Avd 885 Karl Johans Gate | clothing store | Karl Johans gate 14, 0154 Oslo | NOK 181.3M | 101 | NOK 8.2M |
| Ferner Jacobsen Aktieselskap Avd Oslo | clothing store | Stortingsgata 14, 0161 Oslo | NOK 122.9M | 46 | NOK 8.1M |
| H & M Hennes & Mauritz As Avd 722 Oslo City | clothing store | Stenersgata 1, 0050 Oslo | NOK 176.6M | 106 | NOK 8.0M |
| Woolland As | clothing store | Lilleakerveien 2E, 0283 Oslo | NOK 86.9M | 81 | NOK 7.6M |
| Oslobunaden As | national clothing store | Pilestredet 8, 0180 Oslo | NOK 35.7M | 11 | NOK 6.7M |
| Lager 157 As Avd Oslo Storgata | clothing store | Storgata 20, 0184 Oslo | NOK 94.2M | 55 | NOK 6.1M |
| Departments & Stores Norway As | clothing store | Nedre Slottsgate 8, 0157 Oslo | NOK 154.9M | 112 | NOK 6.0M |
| Nlm Miljø As | second-hand goods store | Sinsenveien 25, 0572 Oslo | NOK 27.0M | 50 | NOK 5.6M |
| Kappahl As Avd 342 Oslo City | clothing store | Stenersgaten 1, 0050 Oslo | NOK 45.3M | 41 | NOK 5.2M |
| B.young Sentralbanestasjonen | clothing store | Jernbanetorget 1, 0154 Oslo | NOK 71.2M | 15 | NOK 5.1M |
| For Men As Avd Oslo | clothing store | Lilleakerveien 16, 0283 Oslo | NOK 59.6M | 37 | NOK 5.1M |
| Fretex International As | second-hand goods store | Ole Deviks vei 50, 0668 Oslo | NOK 134.9M | 0 | NOK 5.0M |
| Hunkemöller Norway As Avd Tollbugata | clothing store | c/o TMF Norway AS|Tollbugata 27, 0157 Oslo | NOK 20.8M | 12 | NOK 4.7M |
| Cubus Oslo City Avd 804 | clothing store | Stenersgata 1, 0050 Oslo | NOK 43.1M | 31 | NOK 4.0M |
| Follestad Trend As Avd Follestad Karl Johan | clothing store | Akersgata 35, 0158 Oslo | NOK 54.6M | 33 | NOK 3.8M |
| Mango Norge As Avd Storo Storsenter | clothing store | Vitaminveien 7, 0485 Oslo | NOK 51.1M | 17 | NOK 3.8M |
| For Men Holding As | clothing store | Lilleakerveien 25, 0283 Oslo | NOK 12.6M | 5 | NOK 3.7M |
| Frøken Dianas Salonger As | clothing store | Markveien 56, 0550 Oslo | NOK 43.1M | 18 | NOK 3.5M |
| Helmo Invest As | clothing store | Risalléen 25, 0374 Oslo | NOK 4.0M | 1 | NOK 3.5M |
| H & M Hennes & Mauritz As Avd 718 Storo | clothing store | Vitaminveien 7, 0485 Oslo | NOK 76.4M | 43 | NOK 3.5M |
| H & M Hennes & Mauritz As Avd 860 H&m Gården | clothing store | Bogstadveien 11, 0355 Oslo | NOK 76.4M | 62 | NOK 3.5M |
| Match Storo Avd 254 | clothing store | Vitaminveien 7, 0485 Oslo | NOK 15.4M | 16 | NOK 3.4M |
| Olivias Verden Storo As | clothing store | Vitaminveien 7-9, 0485 Oslo | NOK 17.3M | 14 | NOK 3.4M |
| Cubus Thon Senter Storo Avd 803 | clothing store | Vitaminveien 7-9, 0485 Oslo | NOK 35.5M | 16 | NOK 3.3M |
| Follestad Trend As Avd Bogstadveien | clothing store | Bogstadveien 10, 0355 Oslo | NOK 44.7M | 24 | NOK 3.1M |
| Aspeli As | clothing store | Grundingen 4, 0250 Oslo | NOK 33.4M | 9 | NOK 3.1M |
| Cubus Bryn Oslo Avd 811 | clothing store | Østensjøveien 79, 0667 Oslo | NOK 33.0M | 16 | NOK 3.1M |
| Companys Byporten As | clothing store | Biskop Gunnerus' gate 6, 0155 Oslo | NOK 24.4M | 12 | NOK 3.1M |
| Follestad Trend As Avd Web Shop | clothing store | Akersgata 28, 0158 Oslo | NOK 43.3M | 36 | NOK 3.0M |
| H & M Hennes & Mauritz As Avd 672 & Other Stories Valkyrienga | clothing store | Valkyriegata 1, 0366 Oslo | NOK 66.8M | 31 | NOK 3.0M |
| Malita As | clothing store | Frognerveien 4, 0257 Oslo | NOK 24.2M | 13 | NOK 3.0M |
| Match Lambertseter Avd 329 | clothing store | Lambertseter senter,|Cecilie Thoresens vei 17-21, 1153 Oslo | NOK 13.2M | 13 | NOK 2.9M |
Conclusion
The footwear store industry in Oslo is an important part of the city's retail sector, with a mix of companies with varying financial results. There has been a decline in both revenue and number of employees since 2019, which can be a challenge for new companies. At the same time, there are a number of companies with positive financial results, which shows that there are opportunities for new companies. It is also important to be aware of bankruptcies and variations in financial results, which can negatively affect the industry. SmartGrunder can help entrepreneurs find good addresses in Oslo for this industry.