Industry · municipality
Footwear Store in Østre Toten
An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in the municipality of Østre Toten
Executive Summary
Footwear store in Østre Toten is a small but stable industry with a single business. Euro Sko Lena, registered in Lena, is the only active company in this sector. The business has been in operation since 2002 and has proven to be resilient over time, even though sales and number of employees have been variable. There are no insolvency registrations for this industry in the municipality, which suggests a relatively stable industry structure.
Economic Overview
Sales Development and Employees
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 3.0M | 7 |
| 2017 | 2.7M | 5 |
| 2018 | 3.7M | 4 |
| 2019 | 2.9M | 3 |
| 2020 | 1.4M | 2 |
| 2021 | 2.9M | 3 |
| 2022 | 3.6M | 3 |
| 2023 | 3.8M | 3 |
| 2024 | 3.7M | 3 |
| 2025 | 2.4M | 2 |
Sales have been unstable, with a significant decline in 2020 (51.1%) and an increase in 2021 (102.2%). The number of employees has decreased since 2016, with a brief increase in 2021. The only business has been in operation since 2002 and has proven to be relatively stable over time.



Companies in the Industry
Active Companies
There is one registered company in the industry: Euro Sko Lena (AS, founded 2002-05-27) with the following key figures:
- Sales: NOK 4.3M
- Number of employees: 1
- EBITDA: NOK 321.4K
- Average income per employee: NOK 1.2M
- EBITDA margin: 7%
Organizational Forms
- AS: 1 company, 1 employee, NOK 4.3M sales, NOK 321.4K EBITDA.
Business Geography
Geographic Distribution
All businesses in the industry are located in Lena:
- Lena: 1 company, 1 employee, NOK 4.3M sales, NOK 1.1M wages, NOK 230.0K operating profit, NOK 10.9M gross profit, NOK 727.4K equity, NOK 1.6M debt.
There is no activity in other parts of the municipality.

Operational Dynamics and Bankruptcies
Operational Dynamics
- Bankruptcies: No bankruptcies registered for the industry in Østre Toten.
- Peer bankruptcies in the broader industry: In the broader creative, art, and entertainment activities sector, bankruptcies have been registered for companies such as Berit Tveter Alm Hestesport and Brukbar Toten As. This suggests that the broader sector has a higher level of operational risk, even though this is not the case for footwear stores specifically.
Outlook for Entrepreneurs
Footwear store in Østre Toten is a small but stable industry with a single business. Euro Sko Lena has proven to be resilient over time, even though sales and number of employees have been variable. There are no insolvency registrations, which suggests a relatively stable industry structure. For entrepreneurs, this could be an opportunity, but it is important to be aware of the unstable sales trends and the small number of employees in the sector. SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry.
Outlook for the Broader Industry
Comparison with the Broader Industry
The broader industry creative, art, and entertainment activities has 23 companies in Østre Toten, compared to 1 company in the footwear store sector. Sales in the broader industry have been more stable, with a decline of 13.3% from 2016 to 2017, but an increase of 16.5% from 2023 to 2024. The number of employees has shown a decline from 2016 to 2020, but an increase from 2024 to 2026. Peer companies in the broader industry include Sulland Mote As (clothing store, NOK 11.5M sales, 12 employees) and Bære Gutta As (clothing store, NOK 2.4M sales, 2 employees). This shows that the footwear store sector is a small part of the broader creative sector, with fewer companies and a different operational structure.



Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sulland Mote As | clothing store | Storg, 2850 Lena | NOK 11.5M | 12 | NOK 681.0K |
| Bære Gutta As | clothing store | Lenagata 57, 2850 | NOK 2.4M | 2 | NOK 170.0K |
| Gjøvik Broderiforretning As | knit store | c/o Siv Heidi Smedsrud|Thunvegen 25, 2849 Kapp | NOK 505.0K | 0 | NOK 122.0K |
| Lervold Auksjonsforretning As | second-hand goods store | 0, 2850 Lena | NOK 3.7M | 4 | NOK 44.0K |
| Berit Tveter Alm Hestesport | knit store | Samfunnsparken 19, 2849 Kapp | NOK 0 | 13 | NOK 0 |
| Brukbar Toten As | second-hand goods store | Kinogata 10, 2850 Lena | NOK 0 | 0 | NOK 0 |
| Det Lille Skaperverket Gjævert Ellingsen Ans | knit store | 0, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Hagen Brukt Og Transport | second-hand goods store | Kolbulinna 289, 2850 Lena | NOK 0 | 0 | NOK 0 |
| Hannes Hus As | knit store | Askjumgutua 91, 2820 Nordre Toten | NOK 0 | 0 | NOK 0 |
| Hemmkosli As | knit store | Totenvegen 780, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Karis Strikkebod Kari Haug | knit store | Framgutua 110, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Lervold Antikk Kai Lervold | second-hand goods store | Hveemsvegen 105, 2850 Lena | NOK 0 | 0 | NOK 0 |
| Madam Maud As | clothing store | Jerikovegen 4, 2848 Skreia | NOK 0 | 1 | NOK 0 |
| Ristiina Paredes | knit store | Skaugerudgutua 1, 2849 Kapp | NOK 0 | 0 | NOK 0 |
| Roman Ilinskyi | clothing store | Engevegen 10, 2849 Kapp | NOK 0 | 0 | NOK 0 |
| Tones Bunadstue As | national clothing store | Starumsvegen 139, 2850 Lena | NOK 0 | 8 | NOK 0 |
| Toten Second Hand Alf A. Aasen | second-hand goods store | Kvennomslinna 5, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Toten Second Hand Alf A. Aasen | second-hand goods store | Kvennomslinna 5, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Hjell Brenneri As | knit store | Brennerilinna 15, 2848 Skreia | NOK 10.0K | 0 | NOK -16.0K |
| Syskrinet As | knit store | Lenagata, 2850 | NOK 3.5M | 9 | NOK -60.0K |
| T Bratberg As | knit store | Kolbulinna 272, 2850 Lena | NOK 0 | 0 | NOK -263.0K |
| As Peter Aas | clothing store | Totenvegen 786, 2848 Skreia | NOK 3.4M | 10 | NOK -3.6M |
Conclusion
Footwear store in Østre Toten is a small but stable industry with a single business. Euro Sko Lena has proven to be resilient over time, even though sales and number of employees have been variable. There are no insolvency registrations, which suggests a relatively stable industry structure. For entrepreneurs, this could be an opportunity, but it is important to be aware of the unstable sales trends and the small number of employees in the sector. SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry.