Industry · municipality
Footwear Store in Porsgrunn
An analytical article on the industry, companies, and outlook in Porsgrunn
Executive Summary
Industry Overview
In Porsgrunn, there are 6 companies within the footwear store industry, employing a total of 33 people in 2026. The industry has experienced significant variations in sales and operating results over the years, with a sales increase of 69.7 million NOK in 2023, followed by a sharp decline of 60.5% in 2024. This indicates some uncertainty in the market, but there are also companies that have shown stability, such as Skotreff and Magnussen Spesialsko.
The industry is dominated by AS companies, with 5 companies registered as AS. This suggests a certain level of organizational stability, even though some companies have negative operating results.
Economic Overview
Sales and employee development:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 30.7M | 43 |
| 2017 | 29.5M | 46 |
| 2018 | 54.7M | 44 |
| 2019 | 61.8M | 44 |
| 2020 | 49.9M | 44 |
| 2021 | 52.3M | 43 |
| 2022 | 63.8M | 35 |
| 2023 | 69.7M | 35 |
| 2024 | 27.6M | 33 |
| 2025 | 33.0M | 33 |
Key points:
- Sales experienced a increase of 85.3% from 2017 to 2018, but a decline of 60.5% from 2023 to 2024.
- The number of employees has decreased by 18.6% from 2021 to 2022, and has remained at 33 employees in 2025.
- The industry's operating results have been negative in 2024, with an EBITDA of 15,000 NOK for the entire industry.
Companies in the Industry
List of companies in Porsgrunn within footwear store:
| Company | Address | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Morris Down Town Porsgrunn Avd 6116 | Storgata 70 | 12 | 4.1M | -54.8K |
| Eurosko Down Town | Kulltangvegen 70 | 9 | 0 | 0 |
| Trend Sko Down Town As | Kulltangvegen 70 | 9 | 9.2M | -972.0K |
| Skotreff | Augestadvegen 7 | 7 | 12.5M | 830.4K |
| Magnussen Spesialsko Porsgrunn | Grensegata 6 | 1 | 2.1M | 211.3K |
| Henab Sko As | Storgata 70 | 0 | 0 | -13.0K |
Organizational form:
- All companies are registered as AS (limited liability company), which suggests a certain level of stability in organizational structure.
Business Geography
Distribution of companies in Porsgrunn:
| Location | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Porsgrunn | 6 | 38 | 27.9M |
Concentration of companies:
- Most companies are located in Storgata 70 and Kulltangvegen 70, which are central addresses in Porsgrunn.
- This indicates a concentration of businesses in central areas, which can be beneficial for customer accessibility and availability.
Business Dynamics
Bankruptcies and financial challenges:
- There are no registered bankruptcies in the industry in Porsgrunn, but several companies have negative EBITDA.
- Eurosko Down Town and Henab Sko As have zero sales and negative operating results, which may indicate financial challenges.
- Skotreff and Magnussen Spesialsko have positive EBITDA, which shows operational stability.
Operating results for companies:
- Skotreff has the highest EBITDA at 830,400 NOK, while Trend Sko Down Town As has the lowest EBITDA at -972,000 NOK.
Outlook
Outlook for Entrepreneurs
Outlook for new companies:
- The industry has shown sales increase in 2018 and 2019, but a sharp decline in 2024, which could be a challenge for new entrepreneurs.
- Skotreff and Magnussen Spesialsko have shown operational stability, which could be a good benchmark for new companies.
- The concentration of companies in central areas could be an advantage for new companies aiming to increase visibility and accessibility.
Recommendation:
- Entrepreneurs should consider operational stability and location in central areas to increase the likelihood of success.
- It may be useful to analyze competitors with positive EBITDA, such as Skotreff and Magnussen Spesialsko.
Outlook for the Overall Industry
Overall industry: creative, arts, and entertainment activities:
- Number of companies: 75
- Number of employees: 213 in 2026
- Sales: 153.1 million NOK in 2025
Comparison with footwear store:
- Creative, arts, and entertainment activities have a higher number of companies and higher sales than footwear store.
- The EBITDA margin for creative, arts, and entertainment activities is higher than for footwear store.
Peer companies in the overall industry:
- H & M Hennes & Mauritz As Avd 842 Porsgrunn has sales of 43.0 million NOK and EBITDA of 1.9 million NOK.
- Decades Downtown Avd 412 has sales of 8.8 million NOK and EBITDA of 1.9 million NOK.
- Cubus Down Town Porsgrunn Avd 839 has sales of 17.7 million NOK and EBITDA of 1.6 million NOK.
Conclusion:
- Creative, arts, and entertainment activities have a larger market share and higher operating results than footwear store.
- Entrepreneurs should consider the overall industry to increase the likelihood of success.
Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| H & M Hennes & Mauritz As Avd 842 Porsgrunn | clothing store | Storgata 70, 3921 Porsgrunn | NOK 43.0M | 24 | NOK 1.9M |
| Decades Downtown Avd 412 | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 8.8M | 7 | NOK 1.9M |
| Cubus Down Town Porsgrunn Avd 839 | clothing store | Storgata 70, 3921 Porsgrunn | NOK 17.7M | 10 | NOK 1.6M |
| Kappahl As Avd 358 Down Town | clothing store | Storgata 70, 3921 Porsgrunn | NOK 13.4M | 10 | NOK 1.5M |
| Match Downtown Avd 320 | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 6.6M | 7 | NOK 1.5M |
| Dressmann As Avd 212 Down Town | clothing store | Storgata 70, 3921 Porsgrunn | NOK 8.5M | 8 | NOK 1.4M |
| Klara Telemark As | clothing store | Augestadvegen 7, 3914 Porsgrunn | NOK 8.8M | 10 | NOK 725.0K |
| Only Stores Norway As Avd 35 Only Porsgrunn Down Town | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 6.9M | 10 | NOK 680.0K |
| Husfliden As | national clothing store | Storgata 110, 3921 Porsgrunn | NOK 10.6M | 10 | NOK 621.0K |
| Gren Home As | clothing store | Storgata 92, 3921 Porsgrunn | NOK 6.6M | 4 | NOK 591.0K |
| Carlings Down Town Avd 516 | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 8.7M | 9 | NOK 521.2K |
| Pasquinell As | clothing store | Storgata 70, 3921 Porsgrunn | NOK 8.0M | 7 | NOK 355.0K |
| Jack & Jones Porsgrunn Down Town 89588 | clothing store | Down Town Senter|Storgata 70, 3921 Porsgrunn | NOK 4.1M | 2 | NOK 305.5K |
| Change Of Scandinavia Down Town Porsgrunn | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 8.7M | 4 | NOK 243.4K |
| Den Lille Sorte As | clothing store | Storgata 135, 3915 Porsgrunn | NOK 3.0M | 2 | NOK 191.0K |
| Isaksen Storgaten As | clothing store | Storgata 81, 3921 Porsgrunn | NOK 6.7M | 6 | NOK 137.0K |
| Volt Down Town Avd 273 | clothing store | Jernbanegata 3, 3916 Porsgrunn | NOK 1.0M | 5 | NOK 75.1K |
| Samlerbua Safe As | second-hand goods store | Lahellevegen 1, 3919 Porsgrunn | NOK 461.0K | 0 | NOK 69.0K |
| Odd Hanssen Herreekvipering As | clothing store | Høgsetvegen 25, 3914 Porsgrunn | NOK 40.0K | 0 | NOK 39.0K |
| Almviks Landhandel | knit store | Gullåsvegen 9, 3947 Langangen | NOK 0 | 0 | NOK 0 |
| Atdetgårann As | knit store | Skomværgata 4, 3921 Porsgrunn | NOK 0 | 2 | NOK 0 |
| Ballkjoler Skovronska | clothing store | Kioskvegen 8A, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Birkhans As Konkursbo | clothing store | Baglergata 28, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Blomster Små Thomassen | knit store | Grava terrasse 5B, 3940 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Buckle Collective Jacobsen | clothing store | Heistadtangen 44, 3941 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Carghi As Avd Porsgrunn | clothing store | Kulltangvegen 70, 3921 Porsgrunn | NOK 0 | 6 | NOK 0 |
| Chn.smykker Nilsen | clothing store | Tiurvegen 15, 3940 Porsgrunn | NOK 0 | 0 | NOK 0 |
| City Garn As | knit store | Kulltangvegen 70, 3921 Porsgrunn | NOK 0 | 5 | NOK 0 |
| Deila Design As | knit store | Cappelensveg 39, 3933 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Deila Design As | knit store | Cappelensveg 39, 3933 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Dresss Of Norway V/ Nguyen | clothing store | Slottsbrugata 36, 3913 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Dresss Of Norway V/ Nguyen | clothing store | Slottsbrugata 36, 3913 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Drive On Trading V/jan Olaf Lauritsen | second-hand goods store | Bjørndalsjordet 35, 3919 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Grubbe Lyng | clothing store | Snorresgate 9, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Holt Offshore | clothing store | Havnegata 10, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Holt Offshore | clothing store | Havnegata 10, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Huset Med Det Rare I Da | knit store | Øvre Lundeveg 124, 3941 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Hvelvet Design Da | clothing store | Storgata 125, 3915 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Lind Eikevoll Invest | clothing store | Fogtegata 17, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Lind Eikevoll Invest | clothing store | Fogtegata 17, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
Conclusion
Summary:
- The footwear store industry in Porsgrunn has 6 companies and 33 employees in 2026.
- The industry has shown sales increase in 2018 and 2019, but a sharp decline in 2024.
- Skotreff and Magnussen Spesialsko have shown operational stability, which could be a good benchmark for new companies.
- Creative, arts, and entertainment activities have a higher number of companies and higher sales than footwear store.
Recommendation:
- Entrepreneurs should consider operational stability and location in central areas to increase the likelihood of success.
- It may be useful to analyze competitors with positive EBITDA, such as Skotreff and Magnussen Spesialsko.
- SmartGrunder can help entrepreneurs explore addresses in Porsgrunn for the footwear store industry.