Industry · municipality
Footwear Store in Ringsaker
Analysis of companies, statistics, and outlook for the industry in the municipality of Ringsaker in Innlandet County (2016–2026). This is a SmartGrunder analysis based on publicly available data from Norway.
Brief Industry Overview
Industry Overview
The footwear store industry in Ringsaker is a small but active sector with three registered companies. In recent years, the industry has shown variations in sales and number of employees, but there have been no registered bankruptcies. The most central operation is Skotexnæs AS, which has two branches in Brumunddal and Moelv. A new player, Embraceriet AS, is registered but has no operational results yet. The industry has a stable organizational form (AS) and shows growth potential, especially after a sales increase in 2024.
Economic Development
Sales and Employees in the Industry (2016–2025):
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 16.9M | 22 |
| 2017 | 17.2M | 24 |
| 2018 | 16.7M | 20 |
| 2019 | 15.5M | 18 |
| 2020 | 11.3M | 14 |
| 2021 | 14.3M | 9 |
| 2022 | 14.4M | 11 |
| 2023 | 13.7M | 10 |
| 2024 | 17.4M | 11 |
| 2025 | 15.2M | 11 |
Key Figures:
- Sales experienced a sharp decline in 2020 (27%), but recovered with +26.9% in 2024.
- The number of employees dropped dramatically in 2021 (35.7%), but has stabilized since 2022.
- The EBITDA margin has remained stable at around 6%, with higher operating margins (6–284%) in some years.
Conclusion: The industry has shown resilience after the 2020 crisis, with a significant increase in 2024. The stability in the number of employees and EBITDA margins suggests a successful operational strategy.
Companies in the Industry
Registered Companies in Ringsaker (2026):
- Skotexnæs AS Avd Brumunddal (Brugata 16, Brumunddal)
- Organized as AS (founded 1995)
- 6 employees, sales of 8.9M NOK, EBITDA of 612.9K NOK
- Skotexnæs AS Avd Moelv (Storgata 105, Moelv)
- Organized as AS (founded 2000)
- 5 employees, sales of 6.6M NOK, EBITDA of 455.2K NOK
- Embraceriet AS (Holtevegen 198, Brøttum)
- New company (founded 2026), no operational results yet
Organizational Form Statistics:
- All companies are organized as AS (2 companies with 11 employees in total)
- High operating margin (242%) and EBITDA margin (6%) for the AS companies
- Embraceriet AS has no operational results, but may represent a future growth opportunity.
Business Geography
Distribution of Operations in the Municipality:
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Brumunddal | 1 | 6 | 8.9M | 612.9K |
| Moelv | 1 | 5 | 6.6M | 455.2K |
Key Figures per Location:
- Brumunddal: Higher sales (8.9M NOK) and EBITDA (612.9K NOK) compared to Moelv
- Moelv: Slightly lower operating margin (284%) compared to Brumunddal (211%)
- Both locations have stable operations and high EBITDA margins (6%)
Conclusion: Brumunddal is the most active location in the industry, but both locations show potential for growth and stability.
Operational Dynamics and Bankruptcy Statistics
Bankruptcy Statistics:
- No registered bankruptcies in the industry in Ringsaker (2016–2026)
- All companies are operational, even though Embraceriet AS has no operational results yet
Operational Dynamics:
- Stable Number of Employees: 11 employees in 2022–2025, with a slight decline in 2026 (10 employees)
- Sales Growth: Highest growth in 2024 (+26.9%), but decline in 2025 (-12.5%)
- EBITDA Stability: Constant at around 6% throughout the period
Conclusion: The industry has shown good operational resilience, with no bankruptcies and stable operations. The slight decline in 2025 may be a temporary development.
Outlook for the Base Industry
Development Trends for the Base Industry
Expectations for the Base Industry (footwear store):
- Stable Number of Employees: 11 employees in 2022–2025, with a slight decline in 2026 (10 employees)
- Sales Growth: Highest growth in 2024 (+26.9%), but decline in 2025 (-12.5%)
- EBITDA Stability: Constant at around 6% throughout the period
Opportunities for Entrepreneurs:
- Stable market with no bankruptcies
- Growth potential in 2024 and beyond, especially in Brumunddal
- High operating margin (211–284%) and EBITDA margin (6%) indicate a good operational strategy
SmartGrunder can help entrepreneurs find optimal addresses in Ringsaker for this industry, based on operational data and market trends.
Outlook for the Overarching Industry
Development Trends for the Overarching Industry
Overarching Industry (Creative, Art, and Entertainment Activities):
- Number of Companies: 47 companies (2026), compared to 3 companies in the base industry
- Sales: 74.0M NOK in 2025, with a decline of 17.9% compared to 2024
- Number of Employees: 95 employees in 2026, with a decline of 2.1% compared to 2025
Contrast with the Base Industry:
- Larger Number of Companies: The overarching industry has 47 companies, compared to 3 in the base industry
- Higher Sales: The overarching industry had 74.0M NOK in 2025, compared to 15.2M NOK in the base industry
- Lower Operating Margins: The overarching industry had lower operating margins (around 10%) compared to the base industry (6%)
Peer Companies in the Overarching Industry (Top 5 by EBITDA):
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Kappahl AS Avd 396 Brumunddal | Mølla center, 2380 Brumunddal | 13.4M | 9 | 1.5M |
| Match Mølla Avd 273 | Brugata 16, 2380 Brumunddal | 6.6M | 7 | 1.5M |
| Dressmann AS Avd 209 Brumunddal | Øvregate 7-9, 2380 Brumunddal | 8.5M | 7 | 1.4M |
| Dulsrud Klær AS | Storgata 101, 2390 Moelv | 12.1M | 11 | 618.0K |
| Svarstad Tekstil AS | Bettavegen 14, 2390 Moelv | 7.4M | 6 | 294.0K |
Conclusion: The overarching industry has larger volume and more companies, but the base industry (footwear store) has higher operating margins and stable growth. Entrepreneurs should consider both the industry's potential and overarching market trends.
Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kappahl As Avd 396 Brumunddal | clothing store | Mølla senter, 2380 Brumunddal | NOK 13.4M | 9 | NOK 1.5M |
| Match Mølla Avd 273 | clothing store | Brugata 16, 2380 Brumunddal | NOK 6.6M | 7 | NOK 1.5M |
| Match Rudshøgda Avd 204 | clothing store | OBS Rudshøgda|Stolvstadvegen 2, 2360 | NOK 6.6M | 4 | NOK 1.5M |
| Dressmann As Avd 209 Brumunddal | clothing store | Øvregate 7-9, 2380 Brumunddal | NOK 8.5M | 7 | NOK 1.4M |
| Dulsrud Klær As | clothing store | Storgata 101, 2390 Moelv | NOK 12.1M | 11 | NOK 618.0K |
| Svarstad Tekstil As | clothing store | Bettavegen 14, 2390 Moelv | NOK 7.4M | 6 | NOK 294.0K |
| Arne Dulsrud As | clothing store | Storgata 101, 2390 Moelv | NOK 426.0K | 0 | NOK 220.0K |
| Bratbakken Ved Og Brukthandel As | second-hand goods store | Mausetvegen 528, 2387 Brumunddal | NOK 797.0K | 1 | NOK 52.0K |
| Aller Innerst As | clothing store | Brugata 15A, 2380 Brumunddal | NOK 0 | 4 | NOK 0 |
| Anita Nagel Høgalmen | clothing store | Dalbylykkja 7, 2386 Brumunddal | NOK 0 | 0 | NOK 0 |
| Badkidz Torgersen | clothing store | Mausetvegen 526A, 2387 Brumunddal | NOK 0 | 0 | NOK 0 |
| Bente Halvorsen As | clothing store | Brumundvegen 56, 2386 Brumunddal | NOK 0 | 0 | NOK 0 |
| Bus Stop Trine Stensrud | clothing store | Brugata 13C, 2380 Brumunddal | NOK 0 | 4 | NOK 0 |
| Bærekraftig As | second-hand goods store | Nygata 22A, 2380 Brumunddal | NOK 0 | 12 | NOK 0 |
| Dala Garn As | knit store | Nygata 11, 2380 Brumunddal | NOK 0 | 0 | NOK 0 |
| Dala Garn As | knit store | Nygata 11, 2380 Brumunddal | NOK 0 | 0 | NOK 0 |
| Dalsweb.no Kenneth Wagner Dalseg | clothing store | Åshøgdvegen 552, 2360 Rudshøgda | NOK 0 | 0 | NOK 0 |
| Fdd Store As | knit store | Høsbjørvegen 411, 2388 Brumunddal | NOK 0 | 0 | NOK 0 |
| Hc Hobbystrikk Bakken | knit store | Nyhushøgda 281, 2355 Gaupen | NOK 0 | 0 | NOK 0 |
| Høyer Gjøvik As | clothing store | Ringsakervegen 17A, 2383 Brumunddal | NOK 0 | 0 | NOK 0 |
| Høyer Lillehammer As | clothing store | Ringsakervegen 17A, 2383 Brumunddal | NOK 0 | 0 | NOK 0 |
| Korsviken Brukt Og Gaver Inger Bakke Lien | second-hand goods store | Nordre Kongsveg 120, 2372 Brøttum | NOK 0 | 0 | NOK 0 |
| Lillemoen Online | clothing store | Fagerlundvegen 50, 2383 Brumunddal | NOK 0 | 0 | NOK 0 |
| Lilletroll Sanna Røhr | second-hand goods store | Rørsvegen 192, 2384 Brumunddal | NOK 0 | 0 | NOK 0 |
| Loppekroken Bruktmarked Sveen | second-hand goods store | Storgata 579, 2390 Moelv | NOK 0 | 0 | NOK 0 |
| Loppekroken Bruktmarked Sveen | second-hand goods store | Storgata 579, 2390 Moelv | NOK 0 | 0 | NOK 0 |
| Lundgård Trading | clothing store | Prestvegen 383, 2385 Brumunddal | NOK 0 | 0 | NOK 0 |
| Mangerud Salg | clothing store | Fjellvegen 268, 2365 Åsmarka | NOK 0 | 0 | NOK 0 |
| Moelv Garnglede As | knit store | Åsmarkvegen 8D, 2390 Moelv | NOK 0 | 0 | NOK 0 |
| Myntbutikken As | second-hand goods store | Turistvegen 993, 2372 Brøttum | NOK 0 | 0 | NOK 0 |
| Møbellåven Gustavsen | second-hand goods store | Kårtorpvegen 18, 2320 Furnes | NOK 0 | 0 | NOK 0 |
| Møbellåven Gustavsen | second-hand goods store | Kårtorpvegen 18, 2320 Furnes | NOK 0 | 0 | NOK 0 |
| Nobel Innlandet Holding As | clothing store | Ringsakervegen 17A, 2383 Brumunddal | NOK 0 | 0 | NOK 0 |
| Pro Care As | clothing store | Turistvegen 1601, 2372 Brøttum | NOK 0 | 0 | NOK 0 |
| Rickus Daggry | second-hand goods store | Nerkvernvegen 32A, 2380 Brumunddal | NOK 0 | 0 | NOK 0 |
| Solsveen Gårdsbutikk | second-hand goods store | Solsvevegen 120, 2390 Moelv | NOK 0 | 0 | NOK 0 |
| Solsveen Gårdsbutikk Dag Bakketun | second-hand goods store | Solsvevegen 120, 2390 Moelv | NOK 0 | 0 | NOK 0 |
| St.mikaels Rammer Michael Schlømer | second-hand goods store | Jessnesvegen 521, 2320 Furnes | NOK 0 | 0 | NOK 0 |
| Standals Rideundervisning Og Utleie Av Hest | knit store | Åsmarkvegen 1401, 2365 Åsmarka | NOK 0 | 0 | NOK 0 |
| Torp Auksjonsforretning | second-hand goods store | Årvollshøgda 45, 2353 Stavsjø | NOK 0 | 0 | NOK 0 |
Conclusion
The footwear store industry in Ringsaker shows potential for growth and stability, with three companies and no bankruptcies. Sales experienced a significant increase in 2024 (+26.9%), and the number of employees has stabilized. Brumunddal is the most active location, but both locations have high operating margins. The overarching industry (creative, art, and entertainment activities) has larger volume, but the base industry has higher operating margins. Entrepreneurs should consider establishing themselves in Ringsaker, especially in Brumunddal, and use SmartGrunder to find optimal addresses based on operational data and market trends.