Footwear Store in Sandefjord: An Analysis of Companies, Statistics, and Outlooks

Industry Overview

The footwear store industry in Sandefjord consists of 9 companies with a total of 43 employees in 2026. The industry has experienced fluctuations in sales and employment over the years, with a peak in 2022 (NOK 62.3M in sales) and a decline to NOK 49.7M in 2025. EBITDA margins vary significantly, with both positive and negative values among the companies. There are no bankrupt companies in the industry, but some companies are facing economic challenges.

Sales and Employment Development (2016–2026):

Key Figures 2026:

• Total sales: NOK 49.7M
• Total number of employees: 43
• EBITDA margin: 6% (industry average)
• Economic dynamics: Greater fluctuations in sales and employment over the years, with an 11.1% sales decline from 2022 to 2025.

Key Companies in Sandefjord (2026):

Organizational Form:

• All companies are AS-er (6 companies with 38 employees total).

Distribution of Activity in the Municipality:

Key Locations:

• Torget 7 (Sandefjord): 4 companies (Eurosko, Morris, Trend Sko, Apollon & Afrodite)
• Rådhusgata 14 (Sandefjord): Elite As Avd Skoringen
• Stokke (outside Sandefjord): Eurosko Stokke (0 employees, NOK 2.1M in sales)

Bankruptcy Statistics:

• No bankrupt companies registered in the industry in Sandefjord (2026).

Economic Challenges:

• Morris Hvaltorget and Trend Sko Sandefjord are experiencing negative EBITDA (respective margins of -1% and -5% in 2026).
• Chou Chou As has a high EBITDA margin (13%) but a sales decline of -13% from 2024 to 2025.
• Shoeday Sandefjord has positive EBITDA (10%) and stable sales growth (2% in 2026).

Outlook for Entrepreneurs

Short-term Challenges:

• Sales and employment have declined in 2025 compared to 2022, with an 11.1% sales decline and 14.3% employment decline.
• Morris Hvaltorget and Trend Sko Sandefjord show that there are challenges with negative EBITDA, but no bankruptcies.

Long-term Opportunities:

• Eurosko Sandefjord and Shoeday Sandefjord have stable finances and positive EBITDA (10% margin), showing that it is possible to succeed in the industry.
• Torget 7 in Sandefjord is a key concentration of companies, which can be advantageous for new companies with good positioning.

Recommendation:

• Entrepreneurs should consider establishing themselves in Sandefjord with a focus on stable finances and existing infrastructure. SmartGrunder can help find suitable locations and assess market opportunities.

Broader industry2 (creative, arts, and entertainment activities):

• Total of 136 companies in Sandefjord (2026), compared to 9 companies in the footwear store industry.
• Sales in 2025: NOK 385.8M (a decline of 28.4% from 2024).
• Employees in 2026: 463 (greater growth than in the footwear store industry).

Peer companies in the parent category:

• Pepper Norge As (clothing store, NOK 58.2M in sales, 81 employees)
• H & M Hennes & Mauritz As (clothing store, NOK 52.5M in sales, 34 employees)
• Dressmann As (clothing store, NOK 11.9M in sales, 6 employees)

Conclusion:

• The parent category has greater volume and employee growth, but the footwear store industry has higher EBITDA margins (6% vs. the parent category's average margin).

The footwear store industry in Sandefjord has both challenges and opportunities. With 9 companies and 43 employees in 2026, the industry shows a decline in sales and employment over the years, but there is still potential for new companies with stable finances and good positioning. Eurosko Sandefjord and Shoeday Sandefjord are examples of companies that have succeeded in the industry. Entrepreneurs should consider establishing themselves in Sandefjord with a focus on existing infrastructure and market opportunities. SmartGrunder can help find suitable locations and assess market opportunities.