Footwear store in Skien: An Analysis of Companies, Statistics, and Outlooks

Footwear store in Skien is an industry with 13 registered companies, but with significant variation in size and financial health. In recent years, the industry has been marked by declining sales and number of employees, with a sharp reduction in 2020 and 2021. Although none of the companies are registered as bankrupt, EBITDA figures show that several operate with negative results. This indicates an industry in transition, where some companies have managed to stay afloat, while others face challenges.

Sales and Employees

Sales for footwear store in Skien have shown a decline over recent years, with a significant reduction from 2016 (NOK 70.0M) to 2025 (NOK 49.0M). However, there was a slight increase in 2022 and 2023. The number of employees has also been unstable, decreasing from 87 in 2016 to 45 in 2026. This shows an industry affected by economic fluctuations and possibly changes in consumer behavior.

Economic Indicators

Most companies operate with negative EBITDA margins, with exceptions for Herkules Euro Sko (7%) and Amundsen A Skotøyforretning (7%). This indicates that many companies struggle to generate profit, even with high sales revenue. There is also significant variation in labor costs and operating results between companies.

Registered Companies

There are 13 companies registered in the footwear store industry in Skien, with a mix of AS and ANS entities. The most well-known companies include:

Organizational Forms

Most companies are AS entities (8 companies), which is typical for larger businesses in Norway. There are also some ANS entities, such as Moen & Halvorsen Ans, which has 0 employees and no operating results.

Distribution of Activity

All 13 companies in the footwear store industry in Skien are registered in Skien itself. No activity is registered in other city districts or municipalities. This indicates that the industry is centrally located in Skien, with a focus on central areas such as Ulefossvegen and Liegata.

None of the 13 companies in the footwear store industry in Skien are registered as bankrupt, indicating that the industry has managed to stay afloat. However, EBITDA figures show that several companies operate with negative results, which may signal economic challenges. This could be a consequence of high operating costs, low margins, or competitiveness in the market.

The footwear store industry in Skien shows signs of an industry in transition. With a decline in sales and number of employees over recent years, it may be challenging to start a new company in this sector. However, opportunities may exist in companies that have shown positive development, such as Herkules Euro Sko and Amundsen A Skotøyforretning. Entrepreneurs should consider focusing on efficiency improvements, cost reduction, and marketing to ensure profitability. SmartGrunder can help entrepreneurs find suitable addresses in Skien for this industry, based on natural conditions and potential market opportunities.

Comparison with Broader Industry

Creative, arts, and entertainment activities are a broader industry in Skien with 136 companies, compared to 13 in footwear store. Sales in this broader industry have been more stable, with a decline from NOK 426.5M in 2016 to NOK 330.7M in 2025. The number of employees has also been more stable, with a decline of 6.5% from 2016 to 2017, but an increase in 2022 and 2023. This shows that creative and entertainment activities have a more stable economic development compared to footwear store.

Peer Companies

Current peer companies in creative, arts, and entertainment activities include clothing stores such as New Yorker 80007 Skien (NOK 25.3M sales) and Cubus Herkules Skien Avd 838 (NOK 33.0M sales). These companies have higher sales and better EBITDA margins compared to most footwear store companies. This may indicate that clothing stores have a better economic position in this sector.

Footwear store in Skien is an industry with both challenges and opportunities. With a decline in sales and number of employees over recent years, it is important to consider how to ensure profitability in this sector. At the same time, data shows that there are companies that have managed to stay afloat, which may indicate that it is possible to succeed with the right strategy. Entrepreneurs should consider focusing on efficiency improvements, marketing, and cost reduction to ensure future success. SmartGrunder can help find suitable addresses in Skien for this industry, based on natural conditions and potential market opportunities.