Industry · municipality
Footwear store in Stavanger
Analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in the municipality of Stavanger
Executive Summary
Footwear store is an important part of Stavanger's industrial structure, with 16 registered companies in the municipality (out of a total of 22 in the area). The industry has shown variations in sales and employees over time, with a peak in 2018 and 2019 followed by a decline in 2020. In 2026, there are 119 employees in the industry, and sales figures stand at NOK 114.1 million. There are opportunities for establishing new companies, but it is important to assess competition and market dynamics.
Economic Overview
Sales and Employees Over Time
Sales:
- 2016: NOK 44.7 million
- 2017: NOK 35.5 million
- 2018: NOK 92.2 million
- 2019: NOK 97.5 million
- 2020: NOK 66.5 million
- 2021: NOK 60.5 million
- 2022: NOK 73.6 million
- 2023: NOK 93.5 million
- 2024: NOK 114.1 million
- 2025: NOK 91.4 million
Employees:
- 2016: 187
- 2017: 139
- 2018: 128
- 2019: 123
- 2020: 122
- 2021: 103
- 2022: 108
- 2023: 111
- 2024: 109
- 2025: 116
- 2026: 119
Sales figures have shown significant variations, with a strong increase in 2018 and 2019, followed by a decline in 2020. Employees have been more stable, with a slight increase in 2025 and 2026.
Companies in the Industry
Registered Companies
In Stavanger, the following companies are registered in the industry:
| Company | Address | Number of Employees | Sales (NOK) | EBITDA (NOK) | |
|---|---|---|---|---|---|
| Rørtvedt Sko As Avd Nygata Stavanger | Nygata 18, Stavanger | 28 | 0 | 0 | |
| Tønnesen 1937 As Avd Stavanger | Domkirkeplassen 2, Stavanger | 20 | 36.9 million | 2.8 million | |
| Eurosko Madla | Madlatorget, Hafrsfjord | 10 | 0 | 0 | |
| Katharina Avd Magasinblaa | Verksgata 2, Stavanger | 9 | 5.6 million | 300.6 thousand | |
| Rørtvedt Sko As Avd Amfi Madla | Madlatorget | Madlakrossen 7, Hafrsfjord | 9 | 0 | 0 |
| Eurosko Kilden | GARTNERVEIEN 16, Stavanger | 8 | 0 | 0 | |
| Euro Sko Tvedtsenteret | Lagerveien 2, Stavanger | 7 | 0 | 0 | |
| Larssen Sko As Avd Mani Tasta | Tastatunet 1, Stavanger | 7 | 7.8 million | -183.4 thousand | |
| Katharina Avd Madla Amfi | Madlakrossen, Hafrsfjord | 6 | 4.5 million | 242.1 thousand | |
| Euro Sko Stadionparken | Jåttåvågveien 7, Stavanger | 5 | 6.2 million | 634.0 thousand | |
| Rørtvedt Sko As Avd Gartnerveien Stavanger | Gartnerveien 15, Stavanger | 5 | 0 | 0 | |
| Dna Stavanger | Søregata 14, Stavanger | 4 | 0 | 0 | |
| Magnussen Spesialsko Stavanger | Breidablikkveien 3B, Stavanger | 4 | 13.5 million | 1.4 million | |
| Byens Skomaker As | Søregata 16, Stavanger | 2 | 0 | 0 | |
| As Leo Aanonsen | Leilighet 41 | Bergelandsgata 51, Stavanger | 0 | 0 | -36.0 thousand |
| Birgitta Gehlin Åberg & Per Åberg Ans | Breitorget, Stavanger | 0 | 0 | 0 |
Many companies have zero sales or negative EBITDA, which may indicate operational challenges.
Business Geography
Distribution of Activity
The industry is most active in Stavanger and Hafrsfjord:
Stavanger:
- 11 companies
- 99 employees
- Sales: NOK 70.2 million
- EBITDA: NOK 4.9 million
Hafrsfjord:
- 3 companies
- 25 employees
- Sales: NOK 4.5 million
- EBITDA: NOK 242.1 thousand
Stavanger has a clearly larger presence, with higher sales and employees. Hafrsfjord has less activity, but shows a lower EBITDA margin.
Operational Dynamics
None of the registered companies are bankrupt, but several have negative or zero EBITDA:
- Eurosko Madla and Rørtvedt Sko As Avd Nygata Stavanger have zero sales.
- Katharina Avd Magasinblaa has a negative EBITDA margin (-2 %).
- Larssen Sko As Avd Mani Tasta has negative EBITDA (-183.4 thousand NOK).
This shows that some companies are facing operational challenges, even though bankruptcy is not common in the industry.
Outlook
Outlook for Entrepreneurs
Footwear store in Stavanger has both opportunities and challenges. Sales figures showed strength in 2018 and 2019, but have been more variable since. Entrepreneurs should assess the competition, especially in Stavanger where there are many companies. EBITDA margins vary greatly, which may indicate that profitability is a challenge. However, there are opportunities to establish oneself in a market segment that has shown growth in certain years.
Outlook for Broader Sector
Comparison with Broader Sector
Creative, art, and entertainment activities have 278 companies in Stavanger, compared to 22 in footwear store. Sales figures for the broader sector have shown a dramatic decline in 2025 and 2026, which may affect footwear store. Peer companies in the broader sector include clothing stores such as Inditex Norge As Avd Stavanger and H & M Hennes & Mauritz As Avd 778 Stavanger Storsenter, which have higher EBITDA and sales. This shows that competition in the broader sector may be stronger, but also that there are opportunities for collaboration or diversification.
Other companies in kreative, kunst og underholdningsaktiviteter (not in footwear store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hedwig Øgreid Invest As | clothing store | c/o Øgreid AS|Løkkeveien 59, 4008 Stavanger | NOK 0 | 0 | NOK 30.5M |
| Norske Bunader Oslo As Avd Stavanger | national clothing store | Hillevågsveien 67, 4016 Stavanger | NOK 105.2M | 0 | NOK 27.2M |
| Inditex Norge As Avd Stavanger | clothing store | Kirkegata 22, 4006 Stavanger | NOK 108.6M | 37 | NOK 21.8M |
| New Yorker 80003 Stavanger | clothing store | Klubbgata 5, 4013 Stavanger | NOK 28.1M | 15 | NOK 5.5M |
| H & M Hennes & Mauritz As Avd 778 Stavanger Storsenter | clothing store | Klubbgata 5, 4013 Stavanger | NOK 85.9M | 53 | NOK 3.9M |
| Dressmann As Avd 195 Tasta | clothing store | Tastatunet 1, 4027 Stavanger | NOK 15.3M | 5 | NOK 2.5M |
| Match Madla Avd 225 | clothing store | Madlatorget, 4042 Hafrsfjord | NOK 11.0M | 10 | NOK 2.4M |
| Rolfsen As | clothing store | Søregata 4, 4006 Stavanger | NOK 50.1M | 31 | NOK 2.3M |
| Dressmann As Avd 116 Kilden | clothing store | Gartnerveien 16, 4016 Stavanger | NOK 13.6M | 5 | NOK 2.2M |
| Dressmann Thon Senter Madla Avd 204 | clothing store | Madlakrossen 9, 4042 Hafrsfjord | NOK 13.6M | 9 | NOK 2.2M |
| Kappahl As Avd 343 Kilden | clothing store | Gartnerveien 16, 4016 Stavanger | NOK 16.8M | 11 | NOK 1.9M |
| Dressmann As Avd 221 Stavanger Sentrum | clothing store | Østervåg 4, 4006 Stavanger | NOK 11.9M | 9 | NOK 1.9M |
| Cubus Arkaden Stavanger Avd 853 | clothing store | Klubbgata 5, 4013 Stavanger | NOK 20.3M | 11 | NOK 1.9M |
| Kid Interiør As Avd 155 Hillevåg Kilden | knit store | Gartnerveien 15, 4016 Stavanger | NOK 12.2M | 8 | NOK 1.8M |
| Kappahl As Avd 376 Madla | clothing store | Madlakrossen 7, 4042 Hafrsfjord | NOK 15.1M | 12 | NOK 1.7M |
| Kicap As | clothing store | Gartnerveien 16, 4016 Stavanger | NOK 12.9M | 10 | NOK 1.5M |
| Ztil As | clothing store | Lagerveien 2, 4033 Stavanger | NOK 8.4M | 8 | NOK 1.5M |
| Decades Madla Avd 474 | clothing store | Madlakrossen 7, 4042 Hafrsfjord | NOK 6.6M | 8 | NOK 1.5M |
| Match Stadionparken Avd 223 | clothing store | Jåttåvågveien 7, 4020 Stavanger | NOK 6.6M | 6 | NOK 1.5M |
| Cubus Thon Senter Madla Avd 923 | clothing store | Madlakrossen 5, 4042 Hafrsfjord | NOK 15.2M | 10 | NOK 1.4M |
| Bazaar Boutique As | clothing store | Hospitalsgata 6, 4006 Stavanger | NOK 10.2M | 3 | NOK 1.4M |
| H & M Hennes & Mauritz As Avd 844 Kilden | clothing store | Gartnerveien 16, 4016 Stavanger | NOK 28.6M | 18 | NOK 1.3M |
| Volt Magasin Stavanger Avd 287 | clothing store | Urtegata 6-8, 4006 Stavanger | NOK 17.6M | 11 | NOK 1.3M |
| Bunadhuset As | national clothing store | Nedre Holmegate 31, 4006 Stavanger | NOK 1.7M | 4 | NOK 1.1M |
| Decades Kilden Avd 403 | clothing store | Gartnerveien 15, 4016 Stavanger | NOK 4.4M | 5 | NOK 971.0K |
| Volontè Madla As | clothing store | Madlakrossen 9, 4042 Hafrsfjord | NOK 9.0M | 12 | NOK 933.0K |
| Salomonsen As | clothing store | Østervåg 13, 4006 Stavanger | NOK 7.9M | 4 | NOK 927.0K |
| Gina Tricot Butikk 419 Stavanger City | clothing store | Nygata 10, 4006 Stavanger | NOK 27.9M | 10 | NOK 856.2K |
| Grønhaug Retail As Avd Selected/vila Stavanger | clothing store | Verksgata 1, 4013 Stavanger | NOK 13.7M | 22 | NOK 852.6K |
| Kull As | clothing store | Lagerveien 1, 4033 Stavanger | NOK 7.4M | 7 | NOK 734.0K |
| Hunkemöller Norway As Avd Hafrsfjord | clothing store | Madla Senter|Madlakrossen 7, 4042 Hafrsfjord | NOK 3.0M | 4 | NOK 685.0K |
| Tjølsen As | clothing store | Nygata 14, 4006 Stavanger | NOK 5.7M | 7 | NOK 555.0K |
| Lindex As Avd Tasta | clothing store | Tastatunet 1, 4027 Stavanger | NOK 14.6M | 10 | NOK 539.0K |
| Grønhaug Retail As Avd Jack & Jones Stavanger | clothing store | Laugmannsgata 7, 4006 Stavanger | NOK 8.2M | 8 | NOK 511.6K |
| Vic Kilden Avd 027 | clothing store | Kilden Senter|Gartnerveien 16, 4016 Stavanger | NOK 2.2M | 0 | NOK 485.5K |
| Lindex As Avd Arkaden Stavanger | clothing store | Klubbgata 5, 4013 Stavanger | NOK 13.2M | 16 | NOK 485.1K |
| Lindex As Avd Madla | clothing store | Madlatorget, 4042 Hafrsfjord | NOK 13.2M | 12 | NOK 485.1K |
| Vero Moda Kirkegaten 1856 | clothing store | Kirkegata 14, 4006 Stavanger | NOK 6.5M | 6 | NOK 480.1K |
| Magiske Masker As | knit store | Breigata 19, 4006 Stavanger | NOK 8.7M | 7 | NOK 462.0K |
| Carlings Kirkegaten Avd 532 | clothing store | Klubbgata 9, 4013 Stavanger | NOK 7.5M | 5 | NOK 451.7K |
Conclusion
Footwear store in Stavanger has a complex structure with both opportunities and challenges. With 16 registered companies and growth in the number of employees in 2025 and 2026, the industry can be attractive for entrepreneurs. However, it is important to assess the competition and operational challenges. SmartGrunder can help entrepreneurs find suitable addresses in Stavanger for this industry, with a focus on development potential.