Footwear Store Industry in Steinkjer: A Comprehensive Analysis

Industry Overview

In Steinkjer, there are 2 companies registered in the footwear and clothing store sector. In total, there are 16 employees in the industry, and annual revenues amount to NOK 19.2 million. The EBITDA margin is 6%, indicating relatively good profitability. The industry has shown stable development in recent years, with sales increasing from NOK 10 million in 2020 to NOK 18.1 million in 2025. This suggests a positive trend, although there have been variations in the number of employees over time.

Sales in the industry have shown variation over time, with a decline of 26.9% from 2018 to 2019, but a strong increase of 21.1% from 2023 to 2024. In 2025, sales reached NOK 18.1 million, an increase of 18.6% compared to 2024. Number of employees has been more unstable, with a decline from 28 in 2016 to 12 in 2021, but an increase to 17 in 2025. The EBITDA margin has remained at 6% over time, indicating good cost control.

There are 2 companies registered in Steinkjer within the footwear and clothing store sector:

1. B Røthe As Avd Skotøy Zebra Senteret (Sjøfartsgata 6, Steinkjer)

• Founded: 1994
• Number of employees: 9
• Sales: NOK 14.1 million
• EBITDA: NOK 986.5 thousand
• Organisational form: AS

1. Euro Sko Steinkjer (Sjøfartsgata 6, Steinkjer)

• Founded: 1982
• Number of employees: 7
• Sales: NOK 5.0 million
• EBITDA: NOK 281.4 thousand
• Organisational form: AS

Both companies are AS entities, and none are registered as bankrupt. There are no companies in the industry with any organisational form other than AS.

All companies in the footwear and clothing store sector in Steinkjer are located in Steinkjer. There is 1 location within the municipality that has activity in this industry, and 2 companies are registered there. There are no companies registered in other districts or locations within the municipality in this industry.

Bankruptcy statistics show that none of the companies in the footwear and clothing store sector in Steinkjer are registered as bankrupt. This indicates a relatively stable industry. The number of employees has been unstable over time, with a decline from 28 in 2016 to 12 in 2021, but an increase to 17 in 2025. This may indicate variations in operational activity, but there are no bankruptcy reports in the industry.

Outlook for Founders

For founders considering starting a footwear and clothing store in Steinkjer, the data shows an increasing sales volume in recent years, with an increase from NOK 10 million in 2020 to NOK 18.1 million in 2025. The EBITDA margin of 6% and a high gross margin of 587% indicate good profitability. However, the industry is bankruptcy-free, which can be an advantage. Founders should, however, be aware of competition from other companies in the creative, arts, and entertainment activities sector, which is also present in the municipality.

Creative, arts, and entertainment activities sector in Steinkjer has 40 companies, indicating a broader industry structure compared to the footwear and clothing store sector. Sales in this broader sector have shown a decline of 32.7% from 2024 to 2025, while the footwear and clothing store sector has shown an increase of 18.6% over the same period. The EBITDA margin for the broader sector is lower, and there are more companies in this sector. Founders should be aware that the creative, arts, and entertainment activities sector has more companies, which could lead to increased competitive pressure.

Footwear and clothing store sector in Steinkjer shows positive development with increasing sales and stable profitability. There are 2 companies in the sector, and none are registered as bankrupt. Founders should, however, be aware of competition from other companies in the creative, arts, and entertainment activities sector, which is also present in the municipality. With an EBITDA margin of 6% and a high gross margin of 587%, there is potential for growth, but it is important to differentiate oneself in a competitive market.