Footwear Store Industry in Tønsberg: A Comprehensive Analysis

Industry Overview

In Tønsberg, there are 11 companies registered within the footwear store industry. In total, there are 49 employees in the industry, with an annual revenue of NOK 158.9 million and sales revenue of NOK 157.9 million. The industry has a high average gross profit margin of 1207%, indicating that it is a competitive sector with good cost systems. However, there is a significant variation between companies, with some achieving high EBITDA margins (e.g., Euro Sko Tønsberg with 10%) and others experiencing losses (e.g., Din Sko Avd 1118 with 0% EBITDA margin).

Sales Development:

• 2024: NOK 145.6 million (+18.7% increase from 2023)
• 2025: NOK 138.8 million (-4.7% decrease from 2024)

Employee Development:

• 2024: 51 employees (+6.2% increase from 2023)
• 2025: 48 employees (-5.9% decrease from 2024)

Annual Development:

• Sales had a strong increase from 2017 to 2018 (+32.8%) and from 2023 to 2024 (+18.7%), but a decrease in 2020 (-13.6%) and 2025 (-4.7%).
• Employees have been continuously decreasing since 2016, with a drastic reduction from 2022 to 2023 (-36.0%).

List of companies in Tønsberg within footwear store:

Legal Form:

• AS (Stock Company): 7 companies, 44 employees, total sales of NOK 65.2 million.
• NUF (Norwegian Limited Liability Company): 1 company, 5 employees, total sales of NOK 92.9 million.

Special Observations:

• Bianco Footwear has 0 employees and 0 sales revenue, but a positive EBITDA of NOK 56.0K.
• Din Sko Avd 1118 has a negative operating profit (-NOK 924.0K) despite high sales (NOK 92.9M).

All companies in the industry are registered in Tønsberg, with the following distribution:

• Tønsberg: 11 companies, 49 employees, sales revenue of NOK 157.9 million.

Details per address:

• Jernbanegata 1, Tønsberg: 5 companies (Euro Sko, Bianco Footwear, Junkyard, Din Sko, Magnussen Spesialsko).
• Stoltenbergs gate 1, Tønsberg: 1 company (Elite As Avd Stoltenberggata).
• Fayes gate 3, Tønsberg: 2 companies (Elite As Avd Administrasjon, Elite Eiendom Og Finans As).
• Revetal senter, Revetal: 1 company (Elite As Avd Revetal Senter).

Concentration: The industry is strongly concentrated in Tønsberg city center, with a focus on Jernbanegata and Stoltenbergs gate.

Bankruptcies and financial challenges:

• No companies in the industry are registered as bankrupt in Tønsberg.
• Din Sko Avd 1118 has a negative operating profit (-NOK 924.0K) despite high sales (NOK 92.9M), indicating high operating costs.
• Bianco Footwear has 0 employees and 0 sales revenue, but a positive EBITDA of NOK 56.0K, which may indicate that the company has other income sources.

Stability: The industry shows stability in bankruptcies, but there is variation in financial health between companies. Some companies have high EBITDA margins (e.g., Euro Sko Tønsberg with 10%), while others have lower or negative values.

Outlook for Founders

Short-term outlook:

• Increase in sales in 2024 (NOK 145.6M) shows that the industry has growth potential, especially after a decline in 2020 and 2025.
• Reduced number of employees (from 75 in 2022 to 48 in 2025) may indicate that companies are seeking to reduce operating costs.
• Concentration in Tønsberg provides opportunities to leverage existing infrastructure and customer bases.

Long-term outlook:

• High average gross profit margin (1207%) indicates that it is possible to achieve good results with efficient operating systems.
• Mix of legal forms (AS and NUF) provides flexibility for founders, but it is important to consider financial challenges as shown in the data.

Recommendation: Founders should consider establishing themselves in Tønsberg city center, where companies are concentrated, and focus on achieving high EBITDA margins through efficient operating systems.

Overall industry (creative, arts, and entertainment activities):

• Number of companies: 151 (the footwear store industry has 11 companies)
• Sales in 2025: NOK 487.7 million (-30.0% decrease from 2024)
• Employees in 2025: 500 (-3.5% decrease from 2024)

Comparison with footwear store:

• Footwear store has a larger sales growth in 2024 (NOK 145.6M) compared to the overall industry (NOK 696.3M in 2024), but the overall industry has more companies and higher total sales.
• Peer companies in the overall industry:

Conclusion: The overall industry has higher volume and diversified structure, while footwear store has greater growth potential in certain years. Founders should consider combining the strengths from both industries.

Footwear store industry in Tønsberg shows stable sales and high average gross profit margin, but there is variation in financial health between companies. The industry is concentrated in Tønsberg city center, with a focus on Jernbanegata and Stoltenbergs gate. Founders should consider establishing themselves in Tønsberg and focus on achieving high EBITDA margins through efficient operating systems. The overall industry (creative, arts, and entertainment activities) has higher volume and diversified structure, but footwear store has greater growth potential in certain years. SmartGrunder can help founders find suitable addresses in Tønsberg for this industry.