Footwear Store in Tromsø: Economic Trends, Companies, and Outlook

Industry Overview

The footwear store industry in Tromsø consists of 14 companies, with a mix of established businesses and newer companies. The most common organizational form is AS (11 companies), while two companies are ANS. In recent years, the industry has experienced variations in sales and number of employees, with stabilization in 2026. There are no registered bankruptcies in the industry, indicating a relatively stable industry structure. SmartGrunder can help entrepreneurs find suitable locations in Tromsø for this industry.

Sales:

• 2016: NOK 112.2M
• 2017: NOK 100.1M (-10.8%)
• 2018: NOK 136.2M (+36.1%)
• 2019: NOK 136.3M (+0.1%)
• 2020: NOK 105.0M (-23.0%)
• 2021: NOK 114.7M (+9.3%)
• 2022: NOK 109.5M (-4.5%)
• 2023: NOK 97.6M (-10.9%)
• 2024: NOK 97.7M (+0.1%)
• 2025: NOK 103.5M (+6.0%)

Number of Employees:

• 2016: 153 employees
• 2017: 140 employees (-8.5%)
• 2018: 128 employees (-8.6%)
• 2019: 127 employees (-0.8%)
• 2020: 129 employees (+1.6%)
• 2021: 110 employees (-14.7%)
• 2022: 101 employees (-8.2%)
• 2023: 94 employees (-6.9%)
• 2024: 96 employees (+2.1%)
• 2025: 92 employees (-4.2%)
• 2026: 102 employees (+10.9%)

Sales experienced a significant increase in 2018 and 2019, but fell sharply in 2020. There has been a gradual increase since 2022, with stabilization in 2026. The number of employees has shown a decline in recent years, but there is a slight increase in 2026.

The following companies are registered in the footwear store industry in Tromsø:

1. Tromsø Skotøimagasin As – 20 employees, sales NOK 22.5M, EBITDA NOK 1.8M
2. Euro Sko Jekta – 16 employees, sales NOK 18.4M, EBITDA NOK 1.5M
3. Skoringen Jekta – 15 employees, sales NOK 13.1M, EBITDA NOK 1.0M
4. Wikestad As – 12 employees, sales NOK 8.6M, EBITDA NOK -183.0K
5. Euro Sko Tromsø – 10 employees, sales NOK 0, EBITDA NOK 0
6. Skotreff As – 9 employees, sales NOK 10.4M, EBITDA NOK 1.3M
7. Dna Jekta – 8 employees, sales NOK 12.9M, EBITDA NOK 1.1M
8. Morris Jekta Tromsø Avd 7132 Jekta Øst – 8 employees, sales NOK 5.7M, EBITDA NOK -75.7K
9. Morris Nerstranda Tromsø Avd 6318 Nerstranda – 5 employees, sales NOK 2.5M, EBITDA NOK -33.8K
10. Skoringen Pyramiden – 5 employees, sales NOK 7.7M, EBITDA NOK 597.0K
11. Magnussen Spesialsko Tromsø – 2 employees, sales NOK 4.1M, EBITDA NOK 422.7K
12. Bare Økologisk Ans – 0 employees, sales NOK 0, EBITDA NOK 0
13. Under Ans – 0 employees, sales NOK 0, EBITDA NOK 0
14. Willumsen Invest As – 0 employees, sales NOK 0, EBITDA NOK -158.0K

Most companies have positive EBITDA, but some have negative values, such as Wikestad As and Morris Jekta. There are no bankruptcy registrations in the industry.

The industry is most active in Tromsø, with 10 companies and 105 employees. Sales in Tromsø amount to NOK 98.4M, with operating income of NOK 98.3M and wages of NOK 24.0M. In Tromsdalen, there is one company with 5 employees, sales of NOK 7.7M, and operating income of NOK 7.7M. Tromsø is therefore the main hub for the industry, with a significantly larger presence compared to Tromsdalen.

The industry has shown relatively stable development, with no bankruptcy registrations. However, some companies have negative EBITDA values, such as Wikestad As and Morris Jekta. This may indicate economic challenges for these companies. On the other hand, companies such as Euro Sko Jekta and Dna Jekta have experienced a significant increase in sales (115% in 2022). This shows that there are growth opportunities in the industry, even though there are variations between companies.

The footwear store industry in Tromsø shows a mix of stability and growth opportunities. With 14 companies and a relatively stable number of employees (increase in 2026), it can be a good market for new players. The positive EBITDA values for most companies indicate that the industry has growth potential. However, entrepreneurs should be aware of the competition and the variations in sales and operating results that exist. SmartGrunder can help entrepreneurs find suitable locations in Tromsø for this industry.

The overarching industry creative, arts, and entertainment activities in Tromsø has 123 companies, showing that this industry is much larger than the footwear store industry. Sales in this industry have shown a more stable development, with an increase from 2016 to 2018, but a sharp decline in 2025. There are also more companies in this industry with higher sales and more employees. Examples of companies in this industry include Snarby Strikkestudio As (sales NOK 26.7M, EBITDA NOK 5.5M) and H & M Hennes & Mauritz As Avd 864 Jekta Tromsø (sales NOK 57.3M, EBITDA NOK 2.6M). This shows that creative and entertainment-related businesses have a broader market base and greater economic resources compared to the footwear store industry.

The footwear store industry in Tromsø is relatively stable with 14 companies and a mix of established and newer businesses. Sales have shown variations, but there has been a gradual increase since 2022. There are no bankruptcies, indicating a stable industry structure. However, entrepreneurs should be aware of the competition and the variations in operating results that exist. The overarching industry creative, arts, and entertainment activities has a much larger market base and higher sales, which can provide a broader economic context for entrepreneurs in the footwear store industry. SmartGrunder can help entrepreneurs find suitable locations in Tromsø for this industry.