Footwear Store Industry in Ullensaker: A Comprehensive Analysis

In Ullensaker, there are now 10 companies within the footwear store industry, distributed across two central districts: Jessheim and Kløfta. The industry has shown strong sales growth from 2018 to 2025, with an annual growth rate of 9.7% in 2024–2025. However, the number of employees in the industry has decreased by 16.7% from 2016 to 2017 and has continued to show a weak negative trend since. Jessheim remains the most active area, with 5 companies and 39 employees, while Kløfta has 2 companies and 16 employees. The industry has not registered any bankruptcies in recent years, but shows variations in wage costs and operating results between companies.

Sales and employee development

Sales have grown significantly from 2018 to 2025, with an annual growth rate of 75.8% in 2017–2018 and 26.6% in 2023–2024. The number of employees has however decreased by 16.7% from 2016 to 2017 and has continued to show a weak negative trend since. The most significant decline in employees has been in 2024–2025, with -10.3%.

Companies in the industry

In Ullensaker, 10 companies are registered within the footwear store industry. The most important companies include:

• Euro Sko Jessheim Storsenter (AS, 15 employees, 30.1M in operating income)
• Lindström & Nilsson Norge As (AS, 10 employees, 30.0M in operating income)
• Din Sko Avd 1132 Jessheim (NUF, 9 employees, -1.2M in operating result)
• Eurosko Romerikesenteret (AS, 6 employees, 13.5M in operating income)
• Le'ganz Jessheim As (AS, 6 employees, 9.0M in operating income)

Two companies, Arina As and Stephouse Sko / Matulionyte, have 0 employees and show negative or zero financial results. This may indicate that they are newly started or in a transitional phase.

Distribution of activity in districts

Jessheim is the most active area with 5 companies and 39 employees, while Kløfta has 2 companies and 16 employees. The operating income in Jessheim is 179.2M, while it is 43.5M in Kløfta. The EBITDA margin is higher in Kløfta (9%) compared to Jessheim (3%).

Operational efficiency and bankruptcies

No companies within the footwear store industry in Ullensaker have registered bankruptcies in recent years. However, some companies show negative operating results or low EBITDA margins. For example, Din Sko Avd 1132 Jessheim has an EBITDA margin of 0% and a negative operating result of -1.2M. This may indicate economic challenges for certain companies, even though the industry as a whole is stable.

Outlook for founders

The footwear store industry in Ullensaker shows potential for growth, especially with the strong sales growth from 2023 to 2025. Jessheim is a prominent location with higher operating income and more companies. Founders should consider establishing themselves in Jessheim, where there is a stronger industrial foundation. However, they should be aware of the economic challenges some companies face, such as negative operating results and low EBITDA margins. SmartGrunder can help founders find suitable locations in Ullensaker for this industry.

Comparison with broader industry

The broader industry creative, arts, and entertainment activities in Ullensaker has 93 companies, compared to 10 companies in the footwear store industry. Sales in the broader industry have grown by 10.2% in 2023–2024, while the footwear store industry has grown by 26.6% in the same period. The EBITDA margin in the footwear store industry (3%) is lower than in some of the most competitive companies in the broader industry, such as Airport Retail Norway As (EBITDA 21.7M) and H & M Hennes & Mauritz As (EBITDA 3.0M). This shows that the footwear store industry has a more stable, but less profitable, position compared to other companies in the broader industry.

The footwear store industry in Ullensaker shows a mix of stability and growth, with strong sales results and a solid industrial foundation in Jessheim. Founders should consider establishing themselves in Jessheim, where there is higher activity and better financial indicators. However, they should be aware of the economic challenges some companies face, such as negative operating results and low EBITDA margins. The broader industry creative, arts, and entertainment activities has a higher number of companies and greater sales growth, but the footwear store industry has a more stable position. SmartGrunder can help founders find suitable locations in Ullensaker for this industry.