Footwear Store Industry in Verdal: A Comprehensive Analysis

Overview of the Industry

The footwear store industry in Verdal is a small but active sector with three registered companies. In recent years, the industry has been marked by fluctuations in revenue and number of employees, with a significant decline in 2024 followed by an increase in 2025. Although the number of employees has been unstable, data shows that the industry has shown gradual improvement in recent years, which may indicate a degree of stabilization.

Key Figures

• Number of companies: 3
• Number of employees (2026): 10
• Annual revenue (2025): NOK 9.7M
• EBITDA margin: 6–11 %
• Average revenue per employee: NOK 1.1M–1.3M

The industry has a high average gross profit margin (1107 %), which suggests that companies operate with high prices or low costs. This can be an advantage for new players seeking to establish themselves in the area.

Revenue Trends

The footwear store industry in Verdal has been marked by fluctuations in revenue over the past few years. The most notable changes are:

• 2016–2017: -1.2 %
• 2018–2019: -18.2 % (largest decline)
• 2020–2021: +0.5 % (minimal improvement)
• 2024–2025: +39.9 % (largest increase)

Employment Trends

The number of employees has been even more unstable, with a decline of 44.4 % in 2023–2024, but an increase of 80 % in 2024–2025. In 2026, the number of employees is 10, which indicates a degree of stabilization after a period of decline.

Conclusion

The industry has shown both challenges and opportunities. The large increase in 2025 may indicate a degree of improvement, but the previous declines show that the industry is sensitive to external factors such as economic fluctuations or competitive pressure.

Registered Companies

The following companies are registered in the footwear store industry in Verdal:

Organizational Forms

All companies are registered as AS (limited liability company), which suggests that they are small but formal businesses. No companies are registered as sole proprietorships or other organizational forms.

Distribution of Business in the Municipality

All registered companies in the footwear store industry in Verdal are located in the Verdal area. There is no detailed breakdown of the business in sub-areas or city districts in the data. However, 2 companies and 11 employees are registered in Verdal, which suggests that the business is concentrated in central areas of the municipality.

Economic Dynamics

The footwear store industry in Verdal has been relatively stable in terms of bankruptcy statistics. None of the registered companies are registered as bankrupt, which suggests that the industry has shown gradual improvement over time. However, there is a special observation regarding Sha Holding As, which has 0 employees and 0 revenue, which may indicate that the company is inactive or in a transitional phase.

Conclusion

The industry has proven to be relatively stable, with no bankruptcy registrations. This can be an advantage for new players seeking to establish themselves in the area, but it is important to be aware of companies that are not actively operating.

Outlook for New Players

The footwear store industry in Verdal shows signs of gradual improvement, especially after 2025. The large increase in revenue (39.9 %) and number of employees (80 %) in 2024–2025 may indicate that the industry has found a degree of stabilization. This can be a good starting point for new players seeking to establish themselves in the area.

Challenges

• Competitive pressure: With only 3 companies in the industry, competition may be relatively low, but it is important to be aware of the existing companies' market share and strategies.
• Unstable employment trends: Previous declines in the number of employees may indicate that the industry is sensitive to external factors such as economic fluctuations or changes in customer behavior.

Opportunities

• Stable market: The gradual improvement in revenue and number of employees may indicate that the industry has found a degree of stabilization.
• High gross profit margin: The high gross profit margins (1107 %) can be an advantage for new players seeking to establish themselves in the area.

Comparison with the Broader Industry

The footwear store industry is part of the broader creative, arts, and entertainment activities group in Verdal. This group has 18 companies, which shows that the footwear store industry is a small part of a larger sector. The broader group has shown a more significant decline in revenue and number of employees compared to the footwear store industry.

Peer Companies in the Broader Industry

In the broader industry, we find the following companies that are not registered in the footwear store industry:

Conclusion

The footwear store industry has proven to be more stable compared to the broader industry, but it is important to be aware of the broader trends in the broader industry that may affect the footwear store industry.

The footwear store industry in Verdal is a small but active sector with three registered companies. In recent years, the industry has been marked by fluctuations in revenue and number of employees, but there are signs of a degree of stabilization after a period of decline. The high gross profit margin (1107 %) can be an advantage for new players seeking to establish themselves in the area. This makes the industry a good opportunity for new players seeking to establish themselves in Verdal, especially considering the gradual improvement in revenue and number of employees in recent years.

SmartGrunder can help entrepreneurs explore possible addresses in Verdal for this industry, based on natural conditions and market analyses.