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Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store in Ålesund
An analysis of the industry, companies, and development in the municipality
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Ålesund is a stable and goal-oriented sector with 11 registered companies and 92 employees. The industry has shown positive development in recent years, with an annual sales increase of 11% and a high EBITDA margin of 8%. Notable companies include Gullsmed Stamnæss As and Brekke Ur Og Gull As, which have demonstrated strong financial results. The industry is mainly concentrated in Ålesund, with a good distribution of companies across different areas in the municipality. There is also a mix of established companies and new players, indicating a dynamic and competitive industry.
Economic Overview
Over the past few years, sales in the jewellery/watches/clocks/gold/silver store industry in Ålesund have shown a positive trend. According to 2025 data, sales increased by 20.5% compared to 2024, indicating strong economic development. The number of employees has also shown a gradual increase, rising by 6.2% from 2025 to 2026. The EBITDA margin stands at 8%, demonstrating good financial health for the industry. There is also a high average salary per employee, at 1.3 million NOK, indicating high-quality workforce in the industry.



Companies in the Industry
In Ålesund, there are 11 companies registered in the jewellery/watches/clocks/gold/silver store industry. The most notable companies include Gullsmed Stamnæss As, Carat Butikkdrift As Avd Aseco Ålesund Storsenter, and Brekke Ur Og Gull As. These companies have demonstrated strong financial results, with high sales revenues and good EBITDA margins. There is also a mix of AS and ENK entities, with 11 AS entities and 0 ENK entities. However, some companies have lower revenues or negative results, such as J S Refsnæs As, which has a negative EBITDA and low sales growth.
Industry Geography
The jewellery/watches/clocks/gold/silver store industry in Ålesund is mainly concentrated in Ålesund, with 11 companies and 92 employees. The most active companies are located in areas such as Langelandsvegen, Spjelkavikvegen, and Grimmergata. There is also a distribution of companies across different parts of the municipality, indicating good geographic accessibility for customers. However, some companies have no employees or revenues, such as A. Vambeseth and Høybakk Netthandel, which may indicate that they are newly established or inactive.

Industry Dynamics
There are no registered bankruptcies in the jewellery/watches/clocks/gold/silver store industry in Ålesund, indicating a stable and healthy industry. However, some companies show negative results or low revenues, such as J S Refsnæs As, which has a negative EBITDA and low sales growth. This may indicate that some companies are facing challenges, even though no bankruptcies have been registered. There is also a mix of companies with high and low revenues, which may indicate varied competitiveness within the industry.
Outlook
Outlooks for new entrants in the jewellery/watches/clocks/gold/silver store industry in Ålesund appear promising, with strong economic development and positive sales growth. There is also a good distribution of companies across different areas in the municipality, indicating a healthy market. However, there are also competitive companies in the industry, which may make it challenging for new entrants to establish themselves. It is also important to be aware of companies with negative results or low revenues, such as J S Refsnæs As, and find ways to differentiate from them.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Ålesund is a stable and goal-oriented sector with good financial health and positive development. There is a mix of established companies and new entrants, indicating a dynamic and competitive industry. Outlooks for new entrants appear promising, with strong economic development and positive sales growth. It is also important to be aware of companies with negative results or low revenues and find ways to differentiate from them. SmartGrunder can help founders find good addresses in Ålesund for this industry and provide advice on how to establish themselves in a competitive market.