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Jewellery/Watches/Clocks/Gold/Silver Store in Alta
Analysis of the industry, companies, and development trends in Alta Municipality, Troms and Finnmark
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Alta is a small but dynamic sector with 6 registered companies and 20 employees in 2026. The industry shows both strengths and challenges, with high gross profits (up to 1296%) but also variable sales over time. Alta is an important hub for the industry in Troms and Finnmark, with all activities concentrated in the municipality's centre.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 5.7M | 19 |
| 2023 | 11.3M | 21 |
| 2025 | 9.3M | 19 |
The industry reached a peak in 2023 with sales of 11.3 million NOK, but has since experienced a decline of 4.1% in 2025. Employees have varied between 18 and 26 over the years, with an average increase of 5.3% in 2026. The industry has high gross profit (1296%) and operating margin (10%) in 2023, but these figures have varied over time.
Companies in the Industry
Registered Companies
| Company | Address | Legal Form | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|---|
| Gullfunn Alta | Markedsgata 21-25 | AS | 8 | 0 | 0 |
| Glitter Alta | Markedsgata 21-25 | AS | 6 | 3.7M | 196.9K |
| Gullsmeden As | Markedsgata 21 | AS | 5 | 5.8M | 849.0K |
| Skjånes Gullsmie | Bjørn Wirkolas vei 15 | ENK | 1 | 0 | 0 |
| Koss Yule Glitter | Sisuveien 30 | ENK | 0 | 0 | 0 |
Legal Form: 3 companies are AS (Limited Liability Company), 1 is ENK (Sole Proprietorship). AS companies dominate with 19 employees and 9.5M in sales, while ENK companies have lower activity.
Geographic Distribution
| Location | Number of Companies | Employees | Sales (2025) | Operating Profit |
|---|---|---|---|---|
| Alta | 4 | 20 | 9.5M | 1.0M |
All businesses are concentrated in Alta, with 4 companies and 20 employees. Markedsgata 21-25 is an important address for the industry, with 3 companies at the same address.
Operational Dynamics and Bankruptcies
Operational Dynamics
- Bankruptcies: No bankruptcies registered in the industry in Alta over the analysis network.
- Strengths: High gross profit (1296%) and operating margin (10%) in 2023.
- Challenges: Variable sales with a decline of 14.4% from 2023 to 2024 and 4.1% from 2024 to 2025.
- Employees: Highest growth in 2022 (+13.0%) and lowest in 2019 (-21.7%).
Outlook for Entrepreneurs
- Positive: High gross profit (1296%) and operating margin (10%) indicate potential for profitability.
- Negative: Variable sales and decline in 2024-2025 may indicate market challenges.
- Opportunities: Concentration of businesses in Alta provides opportunities for collaboration and core competencies.
- Recommendation: Entrepreneurs should consider establishing themselves in Alta, but must be prepared for market variability and compete with existing companies such as Glitter Alta and Gullsmeden As.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Alta shows both strengths and challenges. With high gross profit and a concentrated business in the municipality's centre, Alta is an interesting place for entrepreneurs. However, it is important to be aware of market variability and competing businesses. SmartGrunder can help find optimal addresses in Alta for this industry.