Jewellery/Watches/Clocks/Gold/Silver Store Industry in Ås: A Comprehensive Overview

The jewellery/watches/clocks/gold/silver store industry in Ås municipality features a mix of established and new companies, with a focus on both physical stores and online shops. In 2026, there are 8 registered companies in the industry, distributed across two main areas: Vinterbro and Ås. The most notable companies include Vinterbro Klokker Og Smykker AS, Gill AS, and Ehsani Design. The industry shows both stability and variations in sales and employees over time, with some companies achieving high EBITDA margins and others facing losses. There are no registered bankruptcies in the industry, indicating a relatively stable industry structure.

Over time, sales and the number of employees in the industry have shown variations. Sales reached a peak of NOK 29.0 million in 2019, but have since declined to NOK 21.3 million in 2025. The number of employees has also decreased, from 37 in 2016 to 18 in 2026. The most significant changes occurred in 2018 and 2022, where sales and employees fell by 6.7% and 17.0%, respectively. However, there is a slight increase in 2024, which may indicate an emerging stabilization.

In Ås municipality, there are 8 registered companies in the industry, distributed across different organizational forms and addresses. The most important companies include:

• Vinterbro Klokker Og Smykker AS (Vinterbro): AS form, 9 employees, EBITDA margin of -5%
• Gill AS (Vinterbro): AS form, 7 employees, EBITDA margin of 13%
• GBH AS (Ås): AS form, 4 employees, EBITDA margin of 6%
• Ehsani Design (Ås): ENK form, 0 employees, EBITDA margin of 0%
• Mestergull Web Shop AS (Ås): AS form, 0 employees, EBITDA margin of 9%
• Oslo Diamantsenter AS (Vinterbro): AS form, 0 employees, EBITDA margin of 49%

There are no registered bankruptcies in the industry, and the AS organizational form dominates with 3 companies, while the ENK form is represented by two companies.

The industry is distributed across two main areas in Ås municipality: Vinterbro and Ås. Vinterbro has 2 companies with a total of 16 employees and sales of NOK 13.4 million, while Ås has 1 company with 4 employees and sales of NOK 4.9 million. Vinterbro shows higher sales and employees but lower EBITDA margins compared to Ås. There is also significant variation in financial indicators between the different companies, indicating different operational strategies and market positions.

The industry has shown relatively stable development without registered bankruptcies, indicating a good operational structure. However, sales and the number of employees have shown variations over time, with some companies achieving high EBITDA margins (e.g., Oslo Diamantsenter AS with 49%) and others experiencing losses (e.g., Vinterbro Klokker Og Smykker AS with -5%). This shows that there are both opportunities and challenges in the industry, and companies must adapt to market conditions to maintain profitability.

For entrepreneurs considering starting a business in this industry in Ås, there are several important observations. Firstly, there is a mix of established companies and new initiatives, which can provide opportunities for differentiation. Vinterbro appears as a hub with more companies and higher sales, which can be an advantage for new players. At the same time, data shows variations in profitability, and it is important to analyze competitors thoroughly. Online shops like Mestergull Web Shop AS demonstrate that there are opportunities for digital presence, which can be a strategic advantage in a competitive market situation.

The jewellery/watches/clocks/gold/silver store industry in Ås municipality shows both stability and variations in sales and operational results. With established companies and new initiatives in both Vinterbro and Ås, there are opportunities for growth and innovation. However, it is important to be aware of market conditions and the strategies of competing companies. SmartGrunder can help entrepreneurs explore addresses and locations in Ås that are well-positioned for this industry.