Jewellery/Watches/Clocks/Gold/Silver Store Industry in Bjørnafjorden

The jewellery/watches/clocks/gold/silver store industry in Bjørnafjorden has shown a gradual increase in sales and stabilized number of employees over the past few years. In 2025, there are 11 employees in the industry, representing a slight decline from 13 employees in 2021. At the same time, sales have increased from 8.3 million NOK in 2020 to 11.3 million NOK in 2025. The most significant increase was in 2024, with a 17.5% increase compared to 2023. The industry is dominated by two AS companies (Johan D. Eide A/s and Johan Eide & Co As) and several ENKs, including newly established companies such as Borealis Smykke Bøthun and Luena Jewels. There are no registered bankruptcies in the industry, indicating a stable industry structure.

The industry has shown a gradual increase in sales over the past five years, with a total increase from 8.3 million NOK in 2020 to 11.3 million NOK in 2025. The most significant increase was in 2024, with a 17.5% increase compared to 2023. The number of employees has been relatively stable, with a slight decline from 13 employees in 2021 to 11 employees in 2025. EBITDA margins for the most significant companies range from 6-8%, indicating good cost efficiency. The industry has a high average gross margin of 60%, indicating strong value creation.

There are five companies registered in the industry in Bjørnafjorden, distributed across the following organizational forms:

The most important companies are:

1. Johan D. Eide A/s (Os) – 7 employees, sales of 4.7 million NOK in 2025, EBITDA of 414,000 NOK.
2. Johan Eide & Co As (Os) – 6 employees, sales of 6.6 million NOK in 2025, EBITDA of 378,000 NOK.
3. Borealis Smykke Bøthun (Os) – 0 employees, recently established (2024).
4. Luena Jewels (Søfteland) – 0 employees, recently established (2024).

The new ENKs have not yet generated revenue, but they may represent future growth opportunities.

Activity in the industry is concentrated in Os, with four companies and 13 employees. Some companies also have addresses in Søfteland, but these have not yet generated revenue. Distribution of companies per city/place:

Os is therefore the most important hub for the industry in the municipality, with a dominant market share.

The industry has been stable over time, with no registered bankruptcies. However, there is a slight decline in the number of employees from 2021 to 2025, from 13 to 11. This may be due to two of the older companies reducing their number of employees, while the new ENKs have not yet started operations. EBITDA margins for the most significant companies range from 6-8%, indicating good cost efficiency. There are no bankruptcies, indicating a stable industry structure.

The industry shows potential for further growth, especially with the new ENKs that may develop into significant players. Sales have continuously increased since 2020, and EBITDA margins for the most significant companies are stable. However, it is important to note that the new companies have not yet generated revenue, which may affect future growth. For entrepreneurs, there is an opportunity to establish themselves in Os, where an industry structure is already established. SmartGrunder can help find suitable addresses and assess business prospects in the municipality.

The jewellery/watches/clocks/gold/silver store industry in Bjørnafjorden shows stable development with a gradual increase in sales and good cost efficiency. The older companies have proven to be robust, while the new ENKs may represent future growth opportunities. There are no bankruptcies, indicating a stable industry structure. For entrepreneurs, there is an opportunity to establish themselves in Os, where an industry structure is already established. SmartGrunder can help find suitable addresses and assess business prospects in the municipality.