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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Gjøvik: A Comprehensive Analysis

Published 24.09.2026

Key Insights on Companies, Statistics, and Outlook for Founders and Local Decision-Makers

Executive Summary

Industry Overview

The jewellery/watches/clocks/gold/silver store industry in Gjøvik consists of 8 registered companies, with a total of 34 employees in 2026. The industry has shown variation in sales development over the years, with an increase of 13.4% in 2020, followed by a sharp decline of 46.5% in 2025. No bankruptcies have been registered in the industry, but some companies have reported zero income and operating results. The industry has a high gross profit margin of 629%, but the EBITDA margin stands at 7%, indicating that operating costs significantly impact profitability.

Economic Overview

The industry has experienced variation in sales and number of employees over time. Sales increased by 13.4% in 2020, but fell by 46.5% in 2025. The number of employees has varied between 28 and 45 over the years, with a current level of 34 employees in 2026. The industry has a high gross profit margin of 629%, but the EBITDA margin stands at 7%, indicating that operating costs significantly impact profitability. No bankruptcies have been registered in the industry, but some companies have reported zero income and operating results.

Sales over time — jewellery/watches/clocks/gold/silver store — Gjøvik
Sales over time — jewellery/watches/clocks/gold/silver store
Number of companies — jewellery/watches/clocks/gold/silver store — Gjøvik
Number of companies — jewellery/watches/clocks/gold/silver store
Employees over time — jewellery/watches/clocks/gold/silver store — Gjøvik
Employees over time — jewellery/watches/clocks/gold/silver store

Companies in the Industry

The industry in Gjøvik includes the following companies:

CompanyAddressNumber of EmployeesOperating Result (NOK)EBITDA (NOK)
Gullfunn Cc GjøvikJernbanesvingen 6900
Gjøvik Ur & Gull AsJernbanesvingen 681.2M1.2M
Glitter Cc Mart'nJernbanesvingen 68134.0K160.0K
L Gullhagen AsStorgata 87205.0K243.0K
S. Pettersen Moe AsStorgata 11200
Aladdin Gjøvik AsØvre Torvgate 9000
Katrin Tsapourina GabrailBjørnsvebakken 13000
S Pettersen Moe Innehaver Marit VikenStorgata 11000

Most companies are organised as AS, and no bankruptcies have been registered in the industry. L Gullhagen As is the oldest company, established in 1979, while Aladdin Gjøvik As is the newest, established in 2025.

Business Geography

All companies in the industry are registered in Gjøvik, with a concentration on Jernbanesvingen 6 and Storgata. Five companies are registered on Jernbanesvingen 6, and two companies on Storgata. One company is also registered on Øvre Torvgate 9 and one company on Bjørnsvebakken 13. This shows that the industry has a concentrated distribution in the centre of Gjøvik.

Companies by place — jewellery/watches/clocks/gold/silver store — Gjøvik
Companies by place — jewellery/watches/clocks/gold/silver store

Business Dynamics

The industry has shown variation in sales and number of employees over time, with an increase of 13.4% in 2020, followed by a sharp decline of 46.5% in 2025. No bankruptcies have been registered in the industry, but some companies have reported zero income and operating results. L Gullhagen As showed a sales increase of 39% in 2020, while Gjøvik Ur & Gull As showed an increase of 1% in 2025. A decline in the number of employees of 17.6% in 2025 has also been registered, which may be due to declining sales.

Outlook

The industry has shown variation in sales and number of employees over time, but no bankruptcies have been registered in the industry. This shows that the industry has a certain degree of stability, even though a sharp decline in sales of 46.5% was registered in 2025. It is possible that this decline is due to external factors such as economic crises or changes in consumer behaviour. For founders considering starting a company in this industry in Gjøvik, it may be beneficial to analyse the strategies of existing companies and see how they have handled challenges in the industry. It may also be beneficial to look at how existing companies have managed in a market economy with variation in sales and number of employees.

Conclusion

The jewellery/watches/clocks/gold/silver store industry in Gjøvik has shown variation in sales and number of employees over time, but no bankruptcies have been registered in the industry. This shows that the industry has a certain degree of stability, even though a sharp decline in sales of 46.5% was registered in 2025. For founders considering starting a company in this industry in Gjøvik, it may be beneficial to analyse the strategies of existing companies and see how they have handled challenges in the industry. It may also be beneficial to look at how existing companies have managed in a market economy with variation in sales and number of employees.