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Industry · municipality

Jewellery/Watches/Clocks/Gold/Silver Store in Hamar

Published 24.09.2026

Analysis of the industry, companies, and development trends in Hamar municipality, Innlandet County (2016-2025 data).

Brief Industry Overview

The jewellery/watches/clocks/gold/silver store industry in Hamar is a stable but variable sector with 14 registered companies. Most businesses are AS companies, and there is a clear concentration in the Hamar city centre along with a smaller presence in Furnes. The industry has shown gradual growth in sales and operating income over the past few years, although some companies experience challenges such as negative operating results or low growth. There are no registered bankruptcies in the sector, but variations in financial health and operating margins are evident.

Economic Overview

Sales and Employee Development

YearSales (NOK)Employees
201633.0M49
202554.1M42

The industry has experienced a gradual increase in sales from 33.0M in 2016 to 54.1M in 2025, with an average annual growth of 6.5%. Employees have been more volatile, with a maximum of 60 in 2017 and a minimum of 41 in 2024 before a mild increase in 2026. Operating income has grown at an average annual rate of 15%, while EBITDA margins range between 8-9% for the most stable businesses.

Sales over time — jewellery/watches/clocks/gold/silver store — Hamar
Sales over time — jewellery/watches/clocks/gold/silver store
Number of companies — jewellery/watches/clocks/gold/silver store — Hamar
Number of companies — jewellery/watches/clocks/gold/silver store
Employees over time — jewellery/watches/clocks/gold/silver store — Hamar
Employees over time — jewellery/watches/clocks/gold/silver store

Companies in the Industry

Key Industry Players

The main companies in Hamar include:

  • Therese Kaulum AS (Torggata 1): 7 employees, 12.8M in sales, 9% EBITDA margin
  • Gullsmed P. Børke AS (Strandgata 33): 2 employees, 50% sales growth, 11% EBITDA margin
  • Gullsmed K O Liberg AS (Torggata 44): 6 employees, 35% sales growth, 8% EBITDA margin
  • Mestergull Hamar AS (Vangsvegen 62): 6 employees, 5% sales growth, 8% EBITDA margin

There is also presence of ENK organizations, such as Eyassu Eiendom (Olav Myntmesters gate 4A) and Kristiansen Xau Xag Btc (Skappels gate 1B), although these have 0 employees and no operational activity.

Business Geography

Geographic Distribution

LocationNumber of CompaniesNumber of EmployeesSales (NOK)Operating Income (NOK)
Hamar94750.1M3.8M
Furnes132.4M2.4M

Hamar dominates with 9 out of 14 companies and 47 employees, while Furnes has a single-company situation with lower sales and operating income. The city centre in Hamar has higher average operating margins (7-8%) compared to Furnes (8%).

Companies by place — jewellery/watches/clocks/gold/silver store — Hamar
Companies by place — jewellery/watches/clocks/gold/silver store

Operational Dynamics and Risk

  • Aladdin Hamar AS (Torggata 1) has negative EBITDA (-101.0K) and zero sales, indicating serious operational challenges.
  • Zuffenhausen AS (Næringsparkvegen 18, Furnes) has -20% sales growth and high debt (4.0M) compared to low operating income (2.4M).
  • Hamar Ur Og Smykker AS (Aslak Bolts gate 48) has negative EBITDA (-48.0K) and high debt (3.4M) despite 4% sales growth.

There are no registered bankruptcies, but variations in financial health are evident. The most stable companies have EBITDA margins of 8-11% and low debt levels.

Outlook for Entrepreneurs

The industry shows a positive trend in sales and operating income, with an average annual growth of 6.5% between 2016-2025. The city centre in Hamar has higher average operating margins (286% gross) compared to Furnes. Larger companies such as Therese Kaulum AS and Gullsmed P. Børke AS have demonstrated outstanding results with high EBITDA margins (9-11%) and high sales growth (11-50%).

SmartGrunder can help entrepreneurs find suitable locations in Hamar where there is potential for growth, especially in the city centre area where there are established players with good financial health. However, it is important to assess competition and financial challenges in the sector before starting a new business.

Conclusion

The jewellery/watches/clocks/gold/silver store industry in Hamar shows a mix of stable businesses and challenges. With an annual sales growth of 6.5% and high gross margins (286%), there are potential opportunities for new players, especially in the Hamar city centre where there are established companies with good financial health. Entrepreneurs should, however, be aware of competition and financial risk factors, and SmartGrunder can help identify strategic locations in the municipality.